There is an interesting discussion on the LEGO Ambassador Forum exploring the LEGO Club’s influence on teen and adult LEGO fans. The LEGO Club team would like to find out how being a club member might have influenced LEGO fans’ passion for building and for the LEGO brand in general. If you would like to share your thoughts on this, read on. 🙂
As you probably know already, the LEGO Club targets kids and has three major aspects. The first one is the LEGO Club website where you can read digital versions of LEGO Club Magazine issues, read interesting articles, watch videos, get building ideas and instructions, enter contests, and more. The second aspect is the physical LEGO Club Magazine that kids can get in the mail, and the third is the LEGO Club activities at official LEGO stores.
While relatively few people will live close to a LEGO store to participate in the monthly LEGO Club activities, anyone can interact with the LEGO Club website, and the physical LEGO Club Magazine is available in most countries where LEGO has a major presence. (If you have been around LEGO long enough, you may also be familiar with earlier versions of the magazine titled Brick Kicks, the LEGO Mania Magazine, and the LEGO Magazine). So most of the questions in this discussion will relate to how the LEGO Club Magazine affected your interest in the LEGO hobby. Below are the questions asked by the LEGO Club team:
➡ Are you currently a LEGO Club member? Or were you a LEGO Club member in the past?
➡ What’s your history with the LEGO Club? For example, how old were you when you first began receiving the LEGO Club Magazine? Who signed you up? Did you stop receiving the magazine? How are you currently using the LEGO Club offerings?
➡ As a child, what was your favorite thing about receiving the LEGO Club Magazine?
➡ Do you recall how the LEGO Club influenced your LEGO play? Any particular moments and memories you associate with the LEGO Club in general and the magazine more specifically?
➡ When you think of yourself today, how might the LEGO Club have influenced you to become a passionate and engaged LEGO builder?
Most kids (and even teens and adults) I know eagerly look forward to the LEGO Club Magazine and the LEGO Sales Catalog. And this was especially true before the internet became widely used. LEGO mailing were pretty much the only way to learn about new LEGO sets, see what other people were building, read about the stories of various LEGO themes and characters, get building ideas and inspirations, and in general be part of the larger LEGO fan community. These days kids can find most LEGO related information on the internet, but it is still cool to receive your very own magazine in the mail.
So what has been your experience and interaction with the LEGO Club, and the LEGO Club Magazine? If you would like to participate in this discussion, feel free to share in the comment section below! You can respond to the questions above, and add other thought and observations as well. I will gather all the responses and share them with the LEGO Club team. 🙂
And you might also like to check out the following related posts:
I never joined the Lego Club, but I didn’t know you could read the magazine issues online so I’ll be checking that out. I will say that for the past three years or so getting a Lego catalog has caused absolute chaos in my house. (Which I am generally a part of 🙂 ).
Chaos?! 😯
Maybe that was an exaggeration 🙂 But it does cause a lot of excitement.
Oh, good. I thought it was the bad kind of chaos. 😆
That is how it is with me! I see new sets and I’m like “I NEED THAT!!” *doesn’t have money*
NOOOO!!!
It’s the same with me!
In the club magazine , there is a page were you see kids ideas and how large their imagination is . I like that a lot. As for the LEGO catalog, it lets me know how broke I’m going to be in the next few weeks.
Yeah, that’s a nice section. I always look at it too. Some of the kids are very creative. 🙂
I agree. I have seen some really interesting builds in there.
I love getting the catalog 😛 and the lego club mag is cool too but not as cool as it was 2-3 years ago 😛 I’m 15
Nice to have you, Jay, haven’t seen you for a while. 🙂
Well I do check here every day to see the new topics 🙂 I usually only miss one-two every week, but then go back and check it out 😀 I have been here 3 1/2 years 😀
Yeah, but you are usually more talkative. 😉
I got a ton of Lego Club magazines, maybe it’s time to sell them. And with that money I will spend it on Lego’s…
Nooo! You said “legos”! Read the post under Lego dictionary called “LEGO, Lego, lego, legos, does it matter?” Sorry for needing out. 🙂
HAHA! I remember that post! I never say “legos” any more just lego or LEGO if I feel like capping them
You can sell them for sure. I know there is demand for them. Just the other day a mom contacted me that her son’s very first magazine got destroyed and they would really like to have it replaced.
Really?! That’s awful; I used to save them all and then threw away about two years worth of magazines a few years ago. *sigh*
Yeah. Also, if you don’t want them, and don’t want to bother selling them, just donate them to your local library. You will make some little kids very happy. 🙂
I love Lego club magazine. I used to subscribe, but my subscription ran out and I haven’t bothered to renew it yet because its target age range is younger then me now, and I can get my Lego news from here. The pictures and info about sets are still great, but I can now do the puzzles in my head, and my magazine holder that I store them in got full. I know that if there’s anything exceptionally exciting, it will be posted about here. I still love the catalogs.
I started my subscription a few months ago out of sheer curiosity. Being a TFOL, I don’t care for it too much, but its still fun to get and I’m sure that it influences and inspires younger Lego fans a lot. I have the internet to inspire me though! 😀
Yeah, I agree with narrator_bob, this is a good source of info on both the official Lego company, and the Lego fan community!
Sorry about that reply post, I meant “nerding” not needing. Silly auto-correct. 😛
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I still get the Club magazine, or at least, several of my siblings do (it’s hard to keep up with when my own subscription expires!) but usually 2-4 months behind time, haha. So I flip through it and do the puzzles (if they’re hard enough) and read the comics (even though sometimes they are incredibly silly!), but I don’t know that it has really been a particularly effective force in keeping me interested in LEGO. (It’s more like, I’m interested in the Club magazine because I’m interested in LEGO, rather than the other way around!)
I will admit that the Ninjago poster that came with it several years ago (when Ninjago first started) was awesome! As far as I can tell, there don’t seem to be any posters with the magazine any more (except maybe some foldouts printed on the magazine paper itself; those seem to reserved for special shopping offers now, which is kind of a shame.
I hardly do anything on the website. It’s too juniorized for my taste. 😉 And actually, the magazine seems a little overly juniorized to me as well.