Awesome news for LEGO Insiders members! You can now enjoy a simpler and more rewarding redemption experience, with a major enhancement making it easier than ever to redeem physical rewards.
Driven by member feedback, which consistently highlights the popularity of tangible rewards such as LEGO sets and merchandise, the new experience creates a more seamless path from reward selection to checkout.
A Simpler Way to Redeem Physical Rewards
For the first time, members will be able to add eligible physical rewards directly to their bag from the LEGO Insiders Rewards Center, eliminating the need to first redeem points for a promotional code and then enter that code during checkout.
This represents a significant change from the previous process and delivers a more intuitive experience for members looking to turn their points into physical rewards.
Triple the Rewards, One Checkout
Alongside the new direct-to-bag functionality, members can now redeem up to three physical rewards in a single transaction.
Previously, members could redeem just one physical reward per order. The new capability gives members far greater flexibility to combine rewards and maximize the value of their points in a single purchase.
Rollout
The new experience went live in all markets on Tuesday, August 18th and is available at the Online LEGO Shop and the LEGO Insiders app.
To ensure a smooth transition, any physical reward codes that have already been issued will continue to be supported. Other reward categories, including digital downloads, sweepstakes, tickets, and events, remain unchanged and will continue to use their existing redemption process.
This update has been long overdue, and something members have been asking for a long time. It should make point redemption a lot easier. What do you think? How do you like these changes? Feel free to share and discuss in the comment section below!
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Gosh, what took them so long? This is how it should have always been!
No kiddin’! This was long overdue. I don’t know how many points I have lost over the years. I kind of gave up and started shopping on Amazon and elsewhere.
Finally!
Sounds good, although there aren’t any rewards right now I am particularly interested in. Maybe later.
A good development. Glad to hear about it!
I don’t understand what took them so long, but Yay! 😊