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World’s First LEGO Masters Academy Opens

by Thita (admin) on September 17, 2025

in Community News

The LEGO House today officially opens the doors to its most immersive creative experience yet: LEGO Masters Academy, a one-of-a-kind building experience inspired by the global LEGO Masters TV phenomenon.

Located inside the LEGO House, the Home of the Brick, LEGO Masters Academy is a separate ticketed experience where kids and adults can step into a dynamic studio environment where they can learn to build with LEGO elements like the pros, unleash their creativity, and discover real techniques used by LEGO Designers and LEGO Masters champions from around the world to create masterpieces. This experience is exclusive to the LEGO House in Billund, Denmark.

“LEGO House was built to celebrate the fans whose creativity has shaped the LEGO brand,” says Kathrine Kirk Muff, Managing Director of LEGO House. “Within the LEGO Masters Academy, we continue that mission — inspiring the master builders of tomorrow by sparking imagination and equipping them with new building skills they can take home. Our hope is that every visitor leaves inspired, confident, and ready to build in new ways they never imagined before.”

Currently, guests can choose from two levels of LEGO Masters Academy sessions.

Level 2 – A family-friendly creative session that encourages collaboration, design thinking, and playful storytelling. Suitable for kids aged 5+ and their families.
Level 3 – A more advanced hands-on challenge focused on techniques, structure, and detail. Recommended for guests aged 10+ looking to take their skills to the next level.
Level 1 and Level 4 – Launching in 2026.

Each session takes place in a vibrant, studio-style setting inspired by the iconic LEGO Masters set, complete with dramatic lighting, video screens, and individual building stations. Depending on the level, guests will learn signature techniques like SNOT (Studs-Not-On-Top), greebling, and more. Every participant leaves with their own custom creation, along with a boost in building confidence.

Ticket prices per guest for Level 2 are 199 DKK (including LEGO bricks valued from 149 DKK), and for Level 3 are 249 DKK (including LEGO bricks valued from 199 DKK).

During this fall, the LEGO House offers even more ways to celebrate LEGO Masters creativity, including The World Wonderliner Exhibit (one of the longest builds in LEGO Masters U.S. history, created by 2023 winners Christopher and Robert), on display at the LEGO House until the 26th of October this year.

Another attraction is the Creative Lab Trophies Challenge, where guests can build their own trophy to celebrate someone they admire. A special nod to the LEGO Masters Academy spirit of celebrating creativity, confidence, and collaboration. This activity runs until the 3rd of November.

And the LEGO Masters Make & Take activity takes place on the 17th, 19th, and 20th of September, where guests can join a special in-store activity at the LEGO Store at the LEGO House, to build their own LEGO Masters logo to take home as a souvenir.

With over 25 million bricks, four immersive Experience Zones, the iconic MINI CHEF restaurant, the Masterpiece Gallery, and now the LEGO Masters Academy, the LEGO House continues to evolve as the ultimate LEGO destination for fans of all ages. The LEGO Masters Academy is open for booking at LEGOHouse.com, with limited sessions available each week. Guests can book online now and master the brick – only at the LEGO House.

The LEGO House is a 5-minute drive from Billund Airport (BLL) with direct flights from London, Frankfurt, Paris, and Amsterdam. It is a bucket-list destination for LEGO fans of all ages. Spanning 12,000m² and filled with over 25 million LEGO bricks, the LEGO House is designed to inspire creativity and exploration, offering immersive experiences where guests can build, play, and discover new ways to engage with LEGO bricks. From hands-on activities and awe-inspiring models built with millions of bricks to iconic features like towering LEGO waterfalls, giant LEGO-built animals and plants, and vibrant interactive zones, every corner of the LEGO House is crafted to celebrate the joy of building, inspire imagination, and bring people together through play.

Any questions? Comments? Feel free to share below! And you might also like to check out the following related posts:

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Enter to Win LEGO Charlie & the Chocolate Factory!

by Thita (admin) on September 16, 2025

in LEGO Exclusives

The #21360 LEGO Ideas Willy Wonka & the Chocolate Factory set is now available! And you have a chance to win the set plus more! Details below.

When Charlie Bucket unwraps his Wonka Bar to see the famous Golden Ticket, he wins the chance to visit one of the most magical places ever imagined: Willy Wonka’s Chocolate Factory, the labyrinth confectionery workshop where eccentric genius candy man Willy Wonka makes everything from Scrumdiddlyumptious Bars to Lickable Wallpaper.

First appearing in the 1964 children’s book Charlie and the Chocolate Factory by author Roald Dahl, and unforgettably brought to life in the classic 1971 movie Willy Wonka & the Chocolate Factory, this has long been a place adults and children alike longed to visit. Well, now you can with the #21360 LEGO Ideas Willy Wonka & the Chocolate Factory set, a deliciously detailed new creation that fans of the film or book will be hungry for. So, to satiate your appetites, we’re heading on a tour of the new set, and you’re invited! You don’t even need a Golden Ticket.

Fan designers Roberto Ceruti (BRICKUP) and Jody Padulano (JodyPad) – collectively known as 2PPL – originally pitched their idea for a set based on the Chocolate Factory way back in 2021, and although it reached the magic 10,000 fan votes, it ultimately wasn’t approved as a set. But, like Charlie Bucket, they remained hopeful that they could find a winning ticket. And it ended happily when the updated submission was approved!

The centerpiece of the new set is the colorful, edible paradise that is the Chocolate Room. Just like in the movie, the Chocolate Room is a dreamland that’s filled with Wonka’s edible creations. You can imagine yourself skipping through candy-cane trees, teacup plants and lollipop plants. If you want to see paradise, simply look around and view it! There’s even a fully functional chocolate waterfall and the Wonkatania boat for cruising down the river. Just don’t lean too far over the edges, after all, you remember what happened to Augustus Gloop.

Through an Oompa Loompas’ secret door is Willy Wonka’s office where everything is cut in half, just like in the movie, and there’s a hidden Everlasting Gobstopper. Will you give it to Slugworth or return it to Willy Wonka? There are also a couple of Easter eggs in the other rooms, like presents and yellow cellophane from the Egg Room, a TV from the Television Room (with a microfig on the sticker to represent the shrunken Mike Teavee), and a bottle from the Fizzy Lifting Drinks Room.

And now we come on to the delicious subject of the minifigures included in the LEGO Ideas Willy Wonka & the Chocolate Factory set. There are nine characters represented, each of which will help you act out your favorite scenes and iconic movie moments. For a start, there’s the eccentric Willy Wonka – of course – after all, without him, who would show us around? Then, there are the lucky five kids who discovered the Golden Tickets. That includes the kind and selfless Charlie Bucket (complete with Golden Ticket element) and his Grandpa Joe, the only two to finish the tour; the greedy Augustus Gloop, whose Chocolate Factory experience meets a chocolatey end; the entertainment-obsessed Mike Teavee, who winds up shrunk to an inch and shoved in his mother’s handbag; the spectacularly spoiled Veruca Salt, a ‘bad egg’ who ends up down the garbage shoot; and, finally, the ultra-competitive Violet Beauregarde, who gets a severe case of the blues when she is transformed into a giant blueberry. And, of course, no trip to the Chocolate Factory would be complete without the presence of Willy Wonka’s musical workforce, the Oompa Loompas. There are two of them here, just enough for you to act out their memorable song. Oompa, Loompa, doompa-dee-do!

The #21360 LEGO Ideas Willy Wonka & the Chocolate Factory set is perfect for any nostalgic fans of the original book or the 1971 movie. And if you’re looking for a gift for someone with a sweet tooth, then it’ll make a tasty present too (just remind them that, unlike Wonka’s creations, nothing here is edible!) Getting your hands on this set will be like finding your very own Golden Ticket. Your pass to the world of Willy Wonka (and fan designer’s) creative creation. For more details and to purchase the set, visit the LEGO Ideas section of the Online LEGO Shop.

In addition, the LEGO Insiders Reward Center is currently offering a very special member-only sweepstake for your chance to win a designer-signed #21360 LEGO Ideas Willy Wonka & the Chocolate Factory set and a $1000 golden e-gift card. There are five lucky winners out there, so don’t miss out – plus, it won’t cost a single loyalty point to enter! Maximum of one entry per LEGO Insiders member – please see full terms and conditions for details and eligibility requirements. Sweepstakes closes on the 15th of October 2025. Eligible countries: Canada (excluding Quebec), Denmark, Estonia, France (excluding French Overseas Departments or Territories, and the Principality of Monaco), Germany (excluding Heligoland), Norway, Switzerland, Slovakia, Sweden, United Kingdom, and the United States. To enter, head over to the LEGO Insiders Reward Center.

What do you think? How do you like the new Charlie & the Chocolate Factory set? Are you planning to get it? And did you enter the sweepstakes for a chance to win it? Feel free to share your thoughts and discuss in the comment section below!

And you might also like to check out the following related posts:

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World’s First LEGO Masters Academy Opens

Enter to Win LEGO Charlie & the Chocolate Factory!

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