Yesterday, the LEGO Group and Universal Products & Experiences unveiled an exclusive LEGO Shrek set, alongside a LEGO Shrek BrickHeadz set, inspired by DreamWorks Animation’s beloved Shrek franchise, marking the first time Shrek has appeared in LEGO form. Bringing the iconic ogre and his fairy-tale world to life in bricks, these new sets give fans a brand-new way to celebrate one of animation’s most iconic characters.
Hitting the big screen 25 years ago, Shrek turned the fairy-tale world upside down (and we’ve been quoting it ever since!) Now, fans can return to the swamp in an entirely new way. With the launch of the new LEGO Shrek sets, audiences can recreate favorite scenes and relive iconic moments from the beloved franchise. Combining cinematic nostalgia with hands-on creativity, LEGO Shrek invites builders to bring the magic of the swamp to life in brick form.
Adult fans can reminisce on 25-years of Shrek with the detailed #72423 LEGO Shrek, Donkey & Puss in Boots poseable display set for ages 18+. Featuring brick-built Shrek and Donkey, plus a Puss in Boots minifigure, this set is on a swamp base with the classic “Beware Ogre!” sign. Other nods to the film include sunflowers, an onion and a blue flower with red thorns. Discover hidden Easter eggs tucked inside Shrek’s gut for an extra layer of fun. Dimensions: Measures over 9.5 in. (24 cm) high, 8.5 in. (21 cm) wide, and 6 in. (16 cm) deep. 1,403 pieces. Price: €119.99 / $129.99 / £109.99. Available from June 1st. Preorder now at the Online LEGO Shop.
For younger builders, the #40923 LEGO BrickHeadz Shrek set invites kids aged 10+ to step into the world of Far Far Away and build three beloved characters: Shrek, Donkey, and Gingy. LEGO BrickHeadz are stylized, brick-built collectible figures, known for their distinctive square-headed design. Packed with playful details from Shrek’s signature ears and Donkey’s cheeky smile to Gingy’s icing buttons, the set also features a “Beware Ogre” sign inspired by Shrek’s iconic swamp. Dimensions: Shrek standing over 3 in. (8 cm) tall, Donkey standing over 3 in. (7 cm) tall, and Gingy standing over 2 in. (5 cm) tall. 259 pieces. Price: €24.99 / $24.99 / £19.99. Available from June 1st. Preorder now at the Online LEGO Shop.
Raquel Ojeda, Creative Lead from the LEGO Group said, “Shrek has always celebrated imagination, friendship, and a little bit of mischief, which are values that translate perfectly into LEGO play. We’re ogre the moon to partner with this beloved universe and see how fans build their own fairy-tale adventures. This is just the beginning, so keep your eyes peeled for lots more LEGO Shrek magic!”
“Partnering with the LEGO Group to introduce Shrek in LEGO brick form marks an exciting moment as we celebrate the franchise’s 25th anniversary,” said Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital at Universal Products & Experiences. “These sets bring Far Far Away to life with innovative design, fun Easter eggs for fans to discover, and storytelling- honoring the legacy that has made Shrek a cultural icon and inviting fans back to the swamp where it all began.”
Celebrating its 25th anniversary this year, the Shrek franchise, known for its layered storytelling, iconic soundtrack, and endlessly quotable moments, continues to inspire generations and deliver lasting nostalgia. It proves that great stories, much like ogres, have layers that stand the test of time. What do you think? Are you excited for the new sets? Feel free to share your thoughts and discuss in the comment section below!
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