Today, the LEGO Group and Netflix announce a new collaboration for LEGO products based on Netflix’s most popular movie, KPop Demon Hunters. The collaboration aims to unite the KPop Demon Hunters universe with the world of creative LEGO brick building, with one new product being revealed and coming to eager fans for pre-order this spring, and additional sets coming in 2027.
Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group, said: “We are beyond the (hon)moon about this new collaboration! KPop Demon Hunters and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building. The movie has taken the entire world by storm, and we just couldn’t wait to work with Netflix on this one. We hope fans will be as excited about the sets as we are!”
Marian Lee, Chief Marketing Officer at Netflix said: “As KPop Demon Hunters continues to break records both on and off screen, we’re delighted to continue expanding this world IRL and partner with the LEGO Group for a brand new collection of beautifully designed and authentically-detailed sets – FOR THE FANS!”
The cultural phenomenon KPop Demon Hunters has reached more than 500 million views on Netflix since it debuted last June, fueled by global fans’ love of the characters, music, and celebration of Korean culture. Among many other accolades, awards, and record-breaking achievements, the music of the film continues to make history with HUNTR/X being the first K-pop girl group to reach #1 on Billboard’s Hot 100 and “Golden” being one of the first songs by K-pop artists to be nominated for Song of the Year at the Grammy Awards.
The first-ever LEGO KPop Demon Hunters set launching this summer will bring to life the beloved, supernatural creature from the movie. Designed for ages 9+, this set is great for both play and display – shining on your shelf. The additional sets coming in 2027 will expand the LEGO KPop Demon Hunters universe with new creative play opportunities.
KPop Demon Hunters follows K-pop superstars HUNTR/X, who, when they aren’t selling out stadiums, use their secret identities as demon hunters to protect their fans from an ever-present supernatural threat. Together, they must face their biggest enemy yet – an irresistible rival boy band, Saja Boys, who are demons in disguise. KPop Demon Hunters is streaming exclusively on Netflix.
What do you think? Do you watch KPop Demon Hunters? And what do you think of this collaboration? Feel free to share your thoughts and discuss in the comment section below!
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