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February 2019

LEGO adult shopper experience survey

Around the world, there are different types of LEGO stores with the goal of providing an inspiring, interactive, creative, and fun experience for kids and adults alike. Now, the LEGO Retail Design Team would like to hear from adult LEGO fans about their shopping experiences and expectations, and how the LEGO Retail Design Team can […] Read more

AFOL Designer Program behind-the-scenes

As you may remember from our previous discussions, the LEGO Group and BrickLink.com is currently running a joint venture called the AFOL (ADULT-FANS-OF-LEGO) Designer Program. LEGO fans could submit their own custom designed models (there were over 400 entries!), judges selected what they felt were the best models for the program, which you can now […] Read more