Grab your straw hats! The LEGO Group, Netflix, and Tomorrow Studios are coming together to chart a course into the Grand Line, bringing the epic live-action series One Piece to life for LEGO building and Straw Hat Pirate fans for the first time.
“This is a truly special collaboration. For the first time, LEGO play and the exciting world of anime meet. Building the world of One Piece, as depicted in the Netflix live-action adaptation, in LEGO brick form has been such an exciting challenge and I couldn’t be more excited for fans to experience the new adventures this One Piece collaboration will bring them for the first time,” said Lena Dixen, Senior Vice President for Core Businesses at the LEGO Group. “Throughout this project with Netflix and Tomorrow Studios, it has been an exciting, collaborative process, and I think that shows in all the grand adventures we will begin to unveil soon.”
“It has been an honor to bring the magnificent world of One Piece to life both on and off the screen. We are excited to collaborate with the LEGO Group, a brand synonymous with creativity and the joy of play, to mark a historic moment as we build out the treasured manga’s adventures in iconic LEGO form for the first time ever,“ said Josh Simon, Vice President of Consumer Products, Netflix. “Through every detail of the design process, we’ve worked to meticulously create a collection of playsets that will give fans new ways to live out their own epic voyages into the Grand Line one special LEGO brick at a time.”
Fans of LEGO building and One Piece can prepare to embark on an adventure through the East Blue where fans will experience iconic moments and scenes from the hit live-action adaptation in a new way, ahead of the epic return of the live-action One Piece Season 2.
One Piece follows the tale of the daring young pirate, Monkey D. Luffy, who has a dream of becoming King of the Pirates by finding the legendary One Piece treasure. On his quest, Luffy encounters other pirates, bounty hunters, and corrupt generals. Some turn out to be fierce enemies who he must overcome using his wit, cunning, and (sometimes) his elastic superpowers. On his quest, he also gains steadfast allies like Nami, Roronoa Zoro, Usopp, and Sanji, who end up becoming his friends and join his crew – The Straw Hat Pirates – and mission for the One Piece.
Based on Eiichiro Oda’s legendary and beloved manga series, the first season of One Piece sailed into Netflix’s Global Top 10 Shows where it spent eight weeks, debuted at #1 in 46 countries, and gathered 71.6M views in the first four months on Netflix. The live-action series sparked joy worldwide with a 95% Audience Score on Rotten Tomatoes, uniting fans of all ages in celebration of Straw Hat’s voyage of hope and boundless spirit of adventure. (If you haven’t watched the series, I included the trailer for Season 1 below).
The collaboration between the LEGO Group, Netflix, and Tomorrow Studios invites One Piece fans from around the world to follow the action and embark on their own grand adventures with multiple new LEGO sets, inspired by some of the most iconic scenes straight out of the East Blue. These sets will feature the main crew as seen in the show for the first time in LEGO minifigure form, transporting fans into the heart of the action featuring settings and scenes pulled straight from the screen. Prepare to set sail into the vast world of LEGO building adventures – each set, each brick, and every build unleashes the thrill of the open sea!
Keep your eyes peeled for the full LEGO One Piece collection reveal, including products and experiences, bound to make waves in the coming months. In the meantime, you can share your thoughts and discuss in the comment section below!
My kids gonna love this! I hope we will get a pirate ship!
Oh, so it’s going to be a series of sets, not just one! Cool! I thought they were just releasing one set under Icons. This should be fun! And then they can make a second wave for Series 2.
I prefer non-licensed pirate sets, but it’s unlikely they will release a whole line of Classic Pirates. So this is the next best thing, I guess. I’m looking forward to the sets reveal.
Wow. I haven’t watched all of season 1, but there is so much potential here for great sets!
It brings to mind Exoforce, which was Lego’s attempt to create their own IP based around anime, specifically mecha anime, but the hair pieces on the minifigs were very specifically anime-styled. It lasted three years, so I guess it wasn’t a failure per se,
It does seem kind of odd that this is specifically a license of the Netflix live-action adaptation. It kind of furthers this idea that animation isn’t taken seriously in the west and only live-action stuff counts. It’s kind of difficult to argue that One Piece is better known in the USA via the Netflix show than from the manga or anime, the One Piece anime is a huge property and has been airing on Toonami for a long time. On the other hand, since this is Lego, one could easily squint and pretend it’s based on the anime if you prefer. And it also seems likely that Netflix pursues these kind of deals whereas perhaps Toei Animation does not, or at least, Toei Animation does not pursue them with toy companies not based in Japan.
Lego’s been doing Star Wars, Tolkien, Harry Potter, for a while now. Can you just imagine Lego of Dragon Ball, Naruto, Fairy Tail, Inuyasha, Speed Racer, Gundam?
Oh! I nearly forgot about the Ideas Voltron set! Though you’d be forgiven to forget that Voltron is anime, as indeed, all Voltron beyond the original show are not Japanese productions. Clearly Voltron is more popular in the USA than Golion was in Japan.