The primary target audience for LEGO Friends is young girls, typically aged 6-12, with sets designed to introduce them to the fun of building with LEGO bricks while appealing to their interests. In addition, smaller LEGO Friends sets—featuring scenes of everyday life like food trucks, camper vans, and ice cream carts—can easily be incorporated into […] Read more
February 2025
After almost 10 years, LEGO BrickHeadz started to lose its appeal. With over 150 sets in the collection, all the blocky characters began to look the same and it appeared that only die-hard collectors still cared about them. However, this year, it looks like BrickHeadz is picking up again with some really cute characters and […] Read more
