Yesterday, the LEGO Group and The Pokémon Company International announced a new multi-year partnership that will bring LEGO Pokémon to fans for the first time from 2026. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Since the debut of the Pokémon franchise, fans have dreamed of becoming Pokémon Trainers, and now they can take that experience even further… one brick at a time. This new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in LEGO brick form.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: “We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International added: “The LEGO Group and Pokémon have strong shared values of imagination, creativity, and fun, making this the perfect partnership to deliver unique, meaningful, and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
The LEGO Group and The Pokémon Company International both have a long history of pushing the boundaries of social play, which is at the core of this partnership. For the first time, the LEGO Group will be bringing the most loved Pokémon to life in a brand-new way, with play experiences that will delight new and existing fans alike. Fans should keep their binoculars peeled and their Pokédex ready to experience the world of LEGO Pokémon, coming their way in 2026.
What do you think? Are you excited for this collaboration? What sets would you like to see? Feel free to share and discuss in the comment section below!
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Wow. Just wow. This is HUGE! It might become Lego’s biggest license!
So Mega lost the license then? I liked their sets. Although the quality wasn’t as good as Lego.
It looks like it. And this may be the end Mega as Pokemon was pretty much the only line they still carried.
My kids have a few of the Megabloks version. They are good sets and compatible with Legos. But if wr can get real Lego versions, they will be thrilled. Megabloks are a little stiffer and harder to assemble.
I hope they will have an Ash figure. Mega did a great job with their version with three interchangeable faves, and fully printed details and articulated joints.
This makes sense given how many other Nintendo IPs Lego has been doing lately, though it’s always curious to see when one toy company licenses an IP right on the heels of another toy company losing it. I.e. it’s not as if there hasn’t been Pokemon building brick toys on the shelves for a while now. As opposed to, when Lego picked up the Transformers license, it had been a while since Hasbro ended their own competing line Kreo, for which there were many Transformers set.
What’s next? There’s only been one Zelda set, and that IP has huge untapped Lego potential. I could see a small Metroid line being workable. Kirby?
I would love to see some more Zelda sets!