The primary target audience for LEGO Friends is young girls, typically aged 6-12, with sets designed to introduce them to the fun of building with LEGO bricks while appealing to their interests. In addition, smaller LEGO Friends sets—featuring scenes of everyday life like food trucks, camper vans, and ice cream carts—can easily be incorporated into […] Read more
LEGO Brand Products
After almost 10 years, LEGO BrickHeadz started to lose its appeal. With over 150 sets in the collection, all the blocky characters began to look the same and it appeared that only die-hard collectors still cared about them. However, this year, it looks like BrickHeadz is picking up again with some really cute characters and […] Read more
You might have heard by now that A Minecraft Movie is set to be released in April of this year. It’s an adventure comedy film based on the popular video game developed by Mojang Studios. In the film, four misfits are pulled through a portal into a cubic world that thrives on imagination, having no […] Read more
The #70620 LEGO Ninjago City set was an instant hit when it was released back in 2017. It came with a whopping 4,869 pieces and 19 minifigures and retailed for $300. For Ninjago fans, this was a dream come true, but city fans liked it too! Two feet tall at its highest point, highly detailed, […] Read more
The crowdfunding stage of Series 4 of the BrickLink Designer Program begins today, at 8 AM Pacific time. Crowdfunding for this series ends on March 1st, 2025 at 12 PM Pacific time, or once all sets sell out. As we know from previous series, many of these upcoming sets sell out within hours, so if […] Read more
Back at the end of 2023, the LEGO Ideas team ran a challenge to celebrate STEM in collaboration with Target. The challenge was called: Celebrate the Wonder of STEM!, and the winning model that was originally titled Knowledge is Power is soon to be released as an official LEGO set! Marie Curie, George Washington Carver, […] Read more
Today, the LEGO Group unveils the #31215 LEGO Art Vincent van Gogh – Sunflowers set. Created in close collaboration with the Van Gogh Museum in Amsterdam, the brick-built painting captures the iconic brushstrokes of Van Gogh’s masterpiece. The 2,615-piece set enables fans to immerse themselves in Van Gogh’s art and to learn more about the […] Read more
The LEGO Star Wars Helmet collection started in 2020 and features brick-built versions of some of the coolest and most iconic helmets that appeared in the films. The helmets of Darth Vader, Luke Skywalker (Red Five helmet), Princess Leia (Boushh helmet), Boba Fett, Captain Rex, and Commander Cody are all highly detailed and look great […] Read more
We recently talked about the LEGO Icons Gardens of the World series (see links at the end of this post), which so far includes two sets; the #10315 LEGO Icons Tranquil Garden released in 2023, and the #10359 LEGO Icons Fountain Garden released this year. LEGO is now starting another series under LEGO Icons, this […] Read more
The LEGO Botanical sets must be really popular because LEGO is adding more brick-built flowers to other themes as well. A cute promotional set we got a couple of years ago was the #40588 LEGO Flowerpot, which seems to have started the trend of smaller potted plants, like the #10329 LEGO Botanical Tiny Plants in […] Read more
