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LEGO Study Looking for Interview Participants

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A small team of researchers within the LEGO Group are looking for adults with an interest in LEGO products and experiences to interview. Specifically, they are interested in learning more about how you find inspiration and information about building with LEGO bricks. Interviews will be held over Skype between the 25th and 27th of November […] Read more

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LEGO Lead User Lab Community Survey

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As we discussed previously, Lead User Lab is a new initiative by LEGO to capture project and product ideas from the LEGO fan community, evaluate their potential, and bring them to life in new ways. Since the initial announcement back in June, the Lead User Lab team has been assembled, and they held their first […] Read more

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Participate in LEGO Build to Give!

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If you already got the 2019 LEGO Christmas Catalog, you may have noticed on the second page that LEGO is running a program for the holiday season called LEGO Build to Give. This is the second year LEGO is running the program. Last year, they were able to donate more than half a million LEGO […] Read more

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LEGO Ideas Land Rover Defender Contest

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There is a new contest on LEGO Ideas, this time celebrating the new Land Rover. Please note that you do not have to own the #42110 LEGO Technic Land Rover to participate in this contest. You can use LEGO Digital Designer, or just build your own Land Rover of any size. The details of the […] Read more

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LEGO Ideas Contest: Build a Vintage Car!

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You might remember that at the beginning of last year, LEGO Ideas ran a contest called Moments in Space. The challenge was to build a small to mid-size space model that was going to be used as an exclusive LEGO gift-with-purchase set in the future. The contest was very successful with almost a thousand entries, […] Read more

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LEGO Harry Potter Magical Holiday Contest

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There is a new contest on LEGO Ideas for LEGO Harry Potter fans. The LEGO Ideas team is looking for recreations of iconic Harry Potter winter scenes, across any of the films. The contest is fun, the prizes are amazing, so if you are a Harry Potter fan, this is your chance to have a […] Read more

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Donate LEGO to Children Through LEGO Replay

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Today, The LEGO Group announced the launch of LEGO Replay, a pilot program that will accept any and all previously used LEGO bricks and donate them to children’s non-profits in the United States. The effort is a collaboration with Give Back Box, Teach For America, and Boys & Girls Clubs of Boston. Below are the […] Read more

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LEGO Mindstorms & Alexa Voice Challenge

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A couple of days ago, the LEGO MINDSTORMS and Amazon Alexa announced their collaboration for the LEGO MINDSTORMS Voice Challenge: Powered by Alexa competition. It’s an opportunity for Alexa developers, LEGO MINDSTORMS enthusiasts, and creators around the world to explore and build the future of voice-based experiences through construction and robotics play. There will be hundreds […] Read more

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Several new LEGO Ideas Sets Coming!

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The LEGO Ideas team released some exciting information yesterday! Over the past four months, the LEGO Ideas review board has been evaluating nine projects that reached 10,000 supporters between January and May this year. In addition, they’ve also continued their evaluation of the Playable LEGO Piano from a previous review period, as it required more […] Read more

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LEGO Lead User Lab Workshops & More!

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I know many of our readers are interested in the development of Lead User Lab, a new initiative by LEGO to capture project and product ideas from the LEGO fan community, evaluate their potential, and bring them to life. You can read our previous discussions on the topic at the following links: LEGO Lead User […] Read more

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