The LEGO Group is set to launch a new initiative called Lead User Lab. The Lead User Lab will aim to capture new-to-the-company ideas, evaluate their potential. and bring them to life in new ways. It’s kind of vague right now what this program will include, but below I have included what we know via […] Read more
LEGO Community News
The recently announced #75936 LEGO Jurassic Park: T. Rex Rampage set is now available for LEGO VIP members (general release will be on July 1st). You can read the full press-release as well as watch the designer-video here: LEGO Jurassic Park: T. Rex Rampage Coming! But that’s not all the dino news! There is also […] Read more
There is a new contest on LEGO Ideas for those of you who would like to flex your building muscles, and maybe even win some of the amazing prizes. This time, the contest is related to the nostalgic #21316 LEGO Ideas The Flintstones set. The LEGO Ideas team can’t wait to see the wacky things […] Read more
Last month, the LEGO Ideas team gave a second chance to some of the previous projects that achieved 10,000 votes but were ultimately not approved. During this special review process, the LEGO Ideas team pre-approved four product ideas that they felt still had potential to become official sets. LEGO fans had only a couple of […] Read more
Brickcentral is currently running a fun contest for LEGO fans! Brickcentral is an online community that runs themed photography challenges, features creative photos, and shares shooting tips for LEGO photographers. Brickcentral is also part of the LEGO Ambassador Network as a Recognized LEGO Online Community. Below are the contest details. Brickcentral is giving away a […] Read more
There is a really nicely done documentary by Solid Brix Studios that was recently shared at the LEGO Ambassador Network. LEGO is mostly known for kids to imagine and play with, but what about adults? LEGO is one of the most iconic toys that have lasted through the decades, especially for adult fans who dedicate […] Read more
Towards the end of last year, the LEGO Group announced that they received favorable decision from Chinese courts against companies who infringed on their copyrights, including the notorious counterfeiter company LEPIN, which has been aggressively copying and distributing official LEGO sets as well as LEGO fan created models without authorization (see: LEGO In China Newsroom […] Read more
As you may know, in late 2018 LEGO Ideas officially celebrated its 10-year anniversary. It’s been a journey that has brought so many incredible stories of collaborating with passionate LEGO fans around the world that has resulted in launching some of the most unique LEGO sets ever produced. Now, the LEGO Ideas team is giving […] Read more
As we discussed a couple of days ago (see: LEGO Stranger Things Set Available Now!), the #75810 LEGO Stranger Things: The Upside-Down set is now available for LEGO VIP members (general release will be on June 1st). And now, the LEGO Ideas team is challenging LEGO fans to build something from the Stranger Things universe […] Read more
Recently, the LEGO Ideas team introduced a new way to showcase your creativity on LEGO Ideas called Activities. Activities are small, informal warm-up challenges that the LEGO Ideas team will set forth on a more regular basis than contests and are of a shorter participation period. The program is about unleashing your creativity in a […] Read more
