As we discussed a few days ago, LEGO recently ran a questions and answers session with the LEGO Group’s Chief Marketing Officer, Julia Goldin, to address the concerns of the LEGO fan community about the LEGO Group’s recent acquisition of BrickLink (see: LEGO is Running an AMA on BrickLink). BrickLink is the largest online LEGO […] Read more
LEGO News & Updates
The updated LEGO VIP program with its voucher system hasn’t be received with much enthusiasm by the LEGO fan community. The system is perceived to be not user-friendly, and there were also lots of glitches at the introduction of the program. The LEGO VIP program team has been working on updates and improvements, and they […] Read more
As we discussed previously, the LEGO Masters TV show will premier on Fox on February 5th. We talked about this event already (see links at the end of this post), but to recap, teams of LEGO enthusiasts will go head-to-head to face all kinds of building challenges with infinite possibilities and an unlimited supply of […] Read more
The beginning of the year brought us a huge selection of new sets, and with February upon us, we get a few more. In addition, there are also some new freebies and promotions for the month. So, let’s take a look. :arrow: FREE LEGO HIDDEN SIDE SET: Until February 9th, you can get a free […] Read more
As usual this time of the year, toy manufacturers are introducing their new products lines through the various toy fairs. The London Toy Fair took place last, the Nuremberg Toy Fair in Germany is taking place right now, and the Now York Toy Fair is coming up at the end of February. Photography is not […] Read more
As we discussed back in December, the LEGO Group recently acquired BrickLink, the largest online LEGO marketplace with buyers and sellers from all over the world (see: The LEGO Group Acquires BrickLink.com). There have been many questions and concerns about this change of ownership, so the LEGO Group’s Chief Marketing Officer, Julia Goldin, is currently […] Read more
The global sensation The Art of the Brick is coming to the Denver Museum of Nature & Science from June 19, 2020 to January 24, 2021. This will be the first time the exhibition will be in Denver, Colorado. The Art of the Brick is a global touring exhibition rated by CNN as one of […] Read more
Would you like to help choose the next LEGO Star Wars Ultimate Collector Series set? Well, you’re in luck! LEGO is giving Star Wars fans a chance to decide on one of the upcoming LEGO Star Wars UCS sets! There are three models to choose from, but you can only vote once for one model. […] Read more
The LEGO Ideas team recently announced the first contest for 2020. To celebrate the 110th anniversary of the iconic stadium as well as the release of the #10272 LEGO Creator Old Trafford Manchester United set. As usual, the contest is fun, and the prizes are amazing. Take a look below for the details. Old Trafford […] Read more
There are some current and upcoming promotions at LEGO stores and the Online LEGO Shop I wanted to make sure you know about. They can be helpful with budgeting and planning future purchases. So take a look. The #10272 LEGO Creator Old Trafford Manchester United set we talked about a few days ago is now […] Read more










