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Today, the LEGO Group announced two new additions to its LEGO Icons Botanical collection: the #10370 LEGO Icons Poinsettia and the #10340 LEGO Icons Wreath. Indulge yourself or a loved one and capture the essence of fall and winter by building a lovely centerpiece.

The #10370 LEGO Icons Poinsettia depicts a ‘Grande Italia’ poinsettia. Nestled in a woven-basket flowerpot, it features green leaves and five clusters of vibrant red leaves (bracts) with yellow cyathia at the center. Easy to assemble, this 608-piece model delivers a rewarding building experience and makes an elegant display for the home and office. The poinsettia plant, including the flowerpot measures over 8 in. (21 cm) high, 8.5 in. (22 cm) wide and 6.5 in. (17 cm) deep. Prices are as follows: € 49.99/ $49.99 / £44,99 / AUD 99.99 / 449 CNY / 20990 HUF / 1299 MXN / 64.99 CAD.

The #10340 LEGO Icons Wreath is suitable for wall and table decoration and makes a great gift idea for the holiday season or any other special occasion. The 1,194-piece wreath comes with four hanging loops and can also be displayed in a garland configuration. Choose between red, blue, and white berries, or create your own combination. Position the orange slices, cinnamon, and pinecones, and pose the rich green foliage for that perfect look. The wreath measures over 2.5 in. (7 cm) high, 14.5 in. (37 cm) long and 14.5 in. (37 cm) wide. Price: €99.99/ $ 99.99 / £ 89,99 / 169.99 AUD / 899 CNY / 42990 HUF / 2599 MXN / 129.99 CAD.

With two-thirds of adults (67%) admitting they wish they had new hobbies or passions*, both new sets offer an opportunity to take part in a relaxing project, perfect to build solo or with family and friends. The #10370 LEGO Icons Poinsettia and the #10340 LEGO Icons Wreath are available to pre-order starting today at official LEGO stores and the LEGO Botanical Collection section of the Online LEGO Shop.

*About the LEGO Play Well Study 2024: Commissioned by the LEGO Group, carried out by Edelman DXI. 36 countries: Australia + New Zealand, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Kenya, Mexico, Netherlands, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Switzerland, Sweden, Saudi Arabia, Taiwan, Turkey, UAE, UK, and the USA. Total sample: 61,532, including 36,000 Parents (appr. 1000 per market) and 25,532 Children aged 5-12 years old (appr. 700 per market). Fieldwork: 12.13.2023 – 01.24.2024

What do you think? How do you like the latest additions to the LEGO Botanical Collection? Do you have any of the sets already? Which are your favorites so far? Feel free to share your thoughts and discuss in the comment section below!

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Business Insider Video: Why Is LEGO So Expensive?

LEGO is the world’s largest toy company but it’s gained a reputation for being an expensive hobby. Since 2007, LEGO has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage LEGO sets can reach over $1,000.

These high prices have caught the attention of thieves — in one case, a thief stole about $300,000 worth of the plastic bricks. So how did we get here? How did LEGO go from a children’s toy to a collector’s item? And why is it so expensive?

In the very interesting video below, Business Insider looks at the history of the LEGO Group, the adult LEGO fan base and their relationship with the company, LEGO fan conventions, the LEGO resale market, and more.

  • 00:00 – Intro
  • 01:12 – Lego’s Rise
  • 02:39 – The Lego System
  • 05:39 – Lego’s Fall
  • 07:39 – Adult Fans Of Lego
  • 13:07 – Conventions
  • 14:32 – Lego Resale Market
  • 17:34 – Lego’s Rise (Again)
  • 19:37 – Products For Kids And Adults
  • 22:54 – Why Lego Is So Expensive
  • 25:51 – Will Lego’s Success Last?
  • 28:04 – Credits

What do you think? How did you like the video? Are there any interesting details that you noticed? How was your journey as an adult LEGO fan? And what do you think of the current relationship between LEGO and its fan base? Feel free to share your thoughts and discuss in the comment section below!

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