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Sean Astin, who portrayed Samwise Gamgee in The Lord of the Rings trilogy, celebrates Middle-earth in a new collaboration with the LEGO Group. Astin stars in an exclusive mini-film celebrating the launch of the #10354 LEGO Icons Lord of the Rings: The Shire set, a stunning 2,017-piece diorama that captures the heart of Hobbiton.

The mini-film, is more than just a recreation of The Lord of the Rings in LEGO bricks; it’s a tribute to the cinematic artistry of the trilogy. Echoing the iconic Osgiliath monologue and cross-cutting sequences that define the films, the mini-film features Sean Astin taking viewers on a personal tour through the set.

Based on the revered The Lord of the Rings and The Hobbit books by J.R.R. Tolkien, New Line Cinema’s epic six-film series directed by Peter Jackson has been embraced by generations of fans, earning $6 billion at the global box office and 17 Academy Awards, becoming the most awarded series in cinematic history. Set in Middle-earth, the series begins as Frodo Baggins embarks on a perilous mission to destroy the legendary One Ring, and an adventure like no other continues from there. In 2021, the Library of Congress selected The Lord of the Rings: The Fellowship of the Ring for preservation in the United States National Film Registry. Following the first film’s milestone 25th anniversary in 2026, a new film, The Lord of the Rings: The Hunt for Gollum, is planned for release in theaters in 2027.

Created in partnership with Warner Bros. Discovery Global Consumer Products, the breathtakingly detailed Shire set recreates the festive atmosphere of Bilbo Baggins’ eleventy-first birthday celebration. From Bilbo’s hobbit-hole, complete with its iconic round green door and richly appointed interior, to the nine included minifigures—Bilbo Baggins, Frodo, Mrs. Proudfoot, Farmer Proudfoot, Merry, Pippin, Rosie Cotton, Samwise Gamgee, and Gandalf the Grey—the set brings this iconic scene to life.

Interactive elements include being able to transform a burning letter into The One Ring and make Bilbo vanish with a turn of a dial or recreating the dragon firework scene with interchangeable heads for Merry and Pippin. The set also includes Gandalf’s horse and cart, fireworks, a firework dragon figure, the Party Tree, a party pavilion, and Bilbo’s book, which can be displayed open or closed.

Sean Astin comments: “Not all those who wander are lost… especially when traveling through the astonishing detail of the Shire made out of LEGO bricks! From the smallest hobbit-hole to the grandest fireworks, building this set brought back so many fond memories of Middle-earth. Now fans can journey there themselves and build their own adventures.”

A true collector’s item that completes the trilogy of sets, following previous Barad-dûr and Rivendell launches, the #10354 LEGO Icons Lord of the Rings: The Shire set is a testament to the enduring power of friendship, adventure, and the magic of Middle-earth.

The #10354 LEGO Icons Lord of the Rings: The Shire set is going to be available for LEGO Insiders from the 2nd of April 2025, and for all from the 5th of April via official LEGO stores and the Online LEGO Shop. Prices are as follows: €269.99/ £229.99/ $269.99. For more information, visit the LEGO Icons section of the Online LEGO Shop.

In addition, between the 2nd and 8th of April, shoppers that purchase the new set via LEGO stores and the Online LEGO Shop will receive a LEGO Icons Lord of the Rings: Sméagol & Déagol (18+) minibuild as a gift-with-purchase, while stock last.

And to add even more fun, the LEGO Minifigure Factory team has an additional special. As you may remember, LEGO Minifigure Factory is where LEGO fans can design and personalize their own minifigure from scratch. This interactive experience guides you through every step, from choosing faces and hairstyles to picking outfits and accessories, giving you full control over every detail. And now you will be able to choose from exclusive Lord of the Rings torso designs! This offer is available for a limited time, and only on LEGO.com in the U.S. and Canada – and in select stores in EMEA, AMS, and China. You can check out the LEGO Minifigure Factory here.

What do you think? Are you excited for the new LEGO Lord of the Rings set? Feel free to share your thoughts and discuss in the comment section below!

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Just wanted to make sure you’re aware of this; LEGO Insiders members can register their LEGO sets and earn points. This works on all recently released LEGO sets where there is a QR code on the cover of the building instructions. All you need to do is scan the QR code with your phone’s camera, answer a couple of questions on the page that pops up, and you will receive 20 LEGO Insider Points for each set you register!

It doesn’t matter if you purchased the set yourself or received it as a gift. Nor does it matter where the set was purchased. or how much it costs. As long as it has a QR code you can have it registered to earn 20 points for each set. In addition, there is also no limit to the number of sets you can register, so if you weren’t aware of this program and you have a backlog of sets that you want to register, you can certainly do so.

However, please note that each QR code is unique and can be registered only once. Also note that only sets post-2018 have a QR code. Anything older than 2018 or without a QR code cannot be registered.

Overall, this is a great way to boost your LEGO Insider Points towards future purchases or other rewards at the LEGO Insiders dashboard. Small sets, big sets, sets you received as a gift, and sets you purchased yourself will all earn you 20 points each. So, just five sets will get you 100 points!

As far as how points are converted, it depends on your country and currency. For example, in the U.S., you earn 6.5 points per dollar spent. So, if you spend $100 at the LEGO store, you earn 650 points, which you can convert to a $5 discount towards a future purchase. The bottom line is that $100 spent equals a $5 discount. And you can boost those earnings further by registering your sets. To see how other currencies convert, visit this page on LEGO’s website: What Are LEGO Insiders Points Worth?

I hope this little tip helps you earn extra points! Happy building, happy scanning, and happy shopping! If you have any questions or comments, feel free to share them below!

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