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The LEGO Group yesterday unveiled a prototype LEGO brick made from recycled plastic, the latest step in its journey to make LEGO products from sustainable materials.

The new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company’s strict quality and safety requirements.

A team of more than 150 people are working to find sustainable solutions for LEGO products. Over the past three years, materials scientists and engineers tested over 250 variations of PET materials and hundreds of other plastic formulations. The result is a prototype that meets several of their quality, safety, and play requirements – including clutch power.

Vice President of Environmental Responsibility at the LEGO Group, Tim Brooks said: “We are super excited about this breakthrough. The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong, and high quality as our existing bricks – and fit with LEGO elements made over the past 60 years. With this prototype we’re able to showcase the progress we’re making.”

UNCOMPROMISED QUALITY AND SAFETY

It will be some time before bricks made from a recycled material appear in LEGO product boxes. The team will continue testing and developing the PET formulation and then assess whether to move to the pilot production phase. This next phase of testing is expected to take at least a year.

Brooks said: “We know kids care about the environment and want us to make our products more sustainable. Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we’re working on it and bring them along on the journey with us. Experimentation and failing is an important part of learning and innovation. Just as kids build, unbuild, and rebuild with LEGO bricks at home, we’re doing the same in our lab.”

The prototype is made from recycled PET sourced from suppliers in the United States that use US Food & Drug Administration (FDA) and European Food Safety Authority (EFSA) approved processes to ensure quality. On average, a one-liter plastic PET bottle provides enough raw material for ten 2×4 LEGO bricks.

JOURNEY TOWARDS MORE SUSTAINABLE PRODUCTS

The patent-pending material formulation increases the durability of PET to make it strong enough for LEGO bricks. The innovative process uses a bespoke compounding technology to combine the recycled PET with strengthening additives.

The recycled prototype brick is the latest development in making the LEGO Group’s products more sustainable. In 2020, the company announced it will begin removing single-use plastic from its boxes. In 2018, it began producing elements from bio-polyethylene (bio-PE), made from sustainably sourced sugarcane. Many LEGO sets contain elements made from bio-PE that is perfect for making smaller, softer pieces such as trees, branches, leaves, and accessories for minifigures. Bio-PE is not currently suitable for making harder, stronger elements such as the iconic LEGO bricks.

Brooks said: “We’re committed to playing our part in building a sustainable future for generations of children. We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use. We still have a long way to go on our journey but are pleased with the progress we’re making.”

The LEGO Group’s focus on sustainable material innovation is just one of several different initiatives the company has in place to make a positive impact. The LEGO Group will invest up to US $400 million over three years to 2022 to accelerate its sustainability ambitions. For more information on how the LEGO Group wants to rebuild the world for the better, visit: LEGO.com/Sustainability

What do you think? How do you like the idea of LEGO bricks made of recycled plastic? Feel free to share your thoughts and discuss in the comment section below!

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LEGO Builder’s Journey Available Now!

LEGO announced yesterday that LEGO Builder’s Journey is now available on PC and Nintendo Switch. Join a father-and-son duo on a journey through an expansive LEGO universe. Details below.

The LEGO Group is taking players on an epic, inspirational experience in LEGO Builder’s Journey, available now on Nintendo Switch and PC. The game follows a father and son on a heartwarming journey through a stunning brick-built universe, filled with geometric puzzles that will surprise and delight players.

“When creating LEGO Builder’s Journey, we were inspired by the new movement of games that focus on the overall experience for gamers,” said Karsten Lund, creative director and head of studio, Light Brick Studio. “We chose to focus on the emotional and evocative aspects of storytelling to spark players’ imaginations, and to encourage them to reflect on the importance of play and creativity in all of our lives.”

In addition to the playful themes sewn seamlessly throughout the narrative, the Light Brick team has designed a world featuring graphical upgrades to further immerse players in the game, including ray-traced ambient occlusion, global illumination, reflections, shadows, and other effects that make bricks feel more tactile and movement more fluid. In the videos below, you can watch a demo of the game as well as an interview with the team who worked on it.

LEGO Builder’s Journey is available now for $19.99 on Steam, the Epic Games Store and the Nintendo eShop. To learn more, please visit LightBrick.com/Builders-Journey

What do you think? Are you planning to try out Builder’s Journey? How do you like it? What’s your current favorite LEGO game? Feel free to share and discuss in the comment section below!

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