As we discussed recently, the LEGO Group and BBC Studios have announced a new partnership, merging the globally adored world of Bluey with the fun and creative possibilities of the LEGO universe. The upcoming sets were revealed at the recent Toy Fair 2025 in New York City, and they are now available for pre-order. Details below.
Bluey, a loveable, inexhaustible Blue Heeler dog who lives with her Mum, Dad, and little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top-performing kids show in several other countries, including Australia and the UK.
The partnership and products aim to connect families and LEGO fans with the playful and relatable world of Bluey. The new LEGO Bluey theme includes a variety of build-and-play sets across LEGO DUPLO and LEGO 4+ to inspire imagination and offer diverse play experiences while supporting the development of EQ and IQ (emotional and cognitive quotients) skills in young children.
Roberta Cardazzo, Design Manager on LEGO DUPLO Bluey, says: “We are over the moon to bring the fun of Bluey to life with our new LEGO 4+ and LEGO DUPLO sets. Just like Bluey and her family, these sets are all about having ‘Heaps of Fun’ and encouraging children and families to explore their creativity and imagination, all while learning through play. We hope families everywhere will enjoy building and playing together, creating their own memorable adventures!”
Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, says: “We are excited to finally unveil all six LEGO Bluey sets to the world! It’s truly wonderful to see the beloved world of Bluey come to life with LEGO bricks. Plus, Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal. With 154 episodes and 20 ‘Minisodes,’ there are countless memorable games, moments, and stories from the series that families all over the world can recreate and reimagine together with these fantastic sets.”
Builders ages 2+ can enjoy hands-on play adventures as they create and imagine with the two sets from LEGO DUPLO. The #10458 LEGO DUPLO Ice Cream Trip with Bluey, provides toddlers with immersive role-play fun by recreating favorite moments from the TV show. This set helps children understand the emotions involved in enjoying a treat and sharing special moments together, offering a fun way for children to develop important skills while playing. The set comes with two DUPLO figures, Dad (Bandit) and a Bluey character as well as their family car. Price: 29.99€ / 29.99$ / 24.99£
The #10459 LEGO DUPLO Bluey’s Family House with Memory Game set gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. The set includes figures of Bluey, Bingo, and Mum (Chilli). Price: 69,99€ / 69.99$ / 59.99£
The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4-5-year-olds and centered around the themes and interests they cherish.
The 4+ sets include the #11203 LEGO Bluey’s Family House packed with fun features, items, and iconic characters. This fully modular playhouse makes building more fun, easy, and motivating for young kids. The set includes the full Heeler family in LEGO minifigure form – Bluey, Bingo, Mum (Chilli), and Dad (Bandit) – alongside accessories and elements that are easter eggs from the show such as the muddy pizza, keep-uppy balloon, pavlova dessert, and the long dog. Price: 69.99€ / 69.99$ / 59.99£
The #11202 LEGO Bluey’s Beach & Family Car Trip set features minifigures Bluey, Bingo, and Mum (Chilli). This set encourages imaginative play and role-play with all the essentials needed for a relaxing beach trip full of sun, sand, snacks, and refreshments for Bluey and her family – it also features the iconic Heeler family car which can fit in a seated position for all three included minifigures. Price: 29.99€ / 29.99$ / 24.99£
The #11201 LEGO Playground Fun with Bluey and Chloe features minifigures of Bluey and Chloe in a colorful playground complete with a slide, jungle gym, rotating pelican ride, and – of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe. Price: 19.99€ / 19.99$ / 17.99£
Lastly, the #30687 LEGO Bluey Tea Party Recruitment bag includes minifigures Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a teapot, cups, cupcake, and a red toadstool seat. Price: 3.99€ / 3.99$ / 3.49£
All LEGO Bluey sets promise to bring joy and creativity to families from all around the globe, continuing the tradition of learning through play. The LEGO Bluey sets will be available for purchase via select global retailers and LEGO branded channels from June 1st, 2025 and they can already be preordered at the LEGO Bluey section of the Online LEGO Shop.
In addition to the exciting new LEGO BLUEY sets, the LEGO Bluey app, developed and published by StoryToys, is coming soon—with pre-orders launching shortly. Targeted at young children aged 2 to 7 years old, the app captures the spirit of the Bluey TV series by reflecting values, themes, and character representation.
The app will feature characters, builds, and props from the coming LEGO Bluey range to offer fun digital play experiences mixed with imaginative role-play, creative building, and challenges. It is designed to align with young children’s developmental needs to support both emotional and cognitive development.
What do you think? How do you like the new Bluey sets now that you had a chance to see them? Feel free to share and discuss in the comment section below!
And you might also like to check out the following related posts:
