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September 2020 – New LEGO Sets & Promotions

by Thita (admin) on September 1, 2020

As we discussed about a week ago, LEGO finally released many of the summer sets that were delayed in the U.S. towards the end of August (see: LEGO Summer Sets Available on August 24th). And now, with a new month comes more new sets as well as new promotions. Take a look below.

➡ FREE LEGO HARRY POTTER BRICKHEADZ SET: September 1-15 you will get a free #40412 LEGO BrickHeadz Harry Potter Hagrid & Buckbeak set with LEGO Harry Potter purchases of $100 or more. With the large selection of new sets, there are lots to choose from, including the #75966 LEGO Harry Potter Hogwarts Room of Requirements, the #75967 LEGO Harry Potter Forbidden Forest: Umbridge’s Encounter, the #75968 LEGO Harry Potter 4 Privet Drive, and the #75969 LEGO Harry Potter Hogwarts Astronomy Tower, the #75979 LEGO Harry Potter Hedwig buildable figure, the #75980 LEGO Harry Potter Attack on the Burrow, and the just-announced and super exciting #75978 LEGO Harry Potter Diagon Alley set. You can find the full selection at the LEGO Harry Potter section of the Online LEGO Shop.

➡ FREE LEGO HARRY POTTER SET (IN-STORE ONLY): If you’re near a LEGO store, you can take advantage of another in-store-only freebie September 1-15. You can get the #30420 LEGO Harry Potter and Hedwig Owl Delivery with purchases of $40 or more.

➡ FREE LEGO MONKIE KID SET: September 7-13 you can get a free #30341 LEGO Monkie Kid Delivery Bike with purchases of $35 or more. This offer is valid on all purchases, not just LEGO Monkie Kid sets. However, the three new LEGO Monkie Kid sets are super fun, so you might want to check out those as well. This includes the #80014 LEGO Monkie Kid Sandy’s Speedboat, the #80015 LEGO Monkie Kid’s Cloud Roadster, and the large #80016 LEGO Monkie Kid Flaming Foundry. Available at the LEGO Monkie Kid section of the Online LEGO Shop.

➡ FREE LEGO CREATOR CAT SET (IN-STORE ONLY): If you live near a LEGO store, here is another special freebie for you September 16-30; a cute #30574 LEGO Creator 3-in-1 Cat with purchases of $35 or more.

➡ LEGO HARRY POTTER DIAGON ALLEY AVAILABLE: I mentioned it above, but it’s worth repeating; the much anticipated and huge ##75978 LEGO Harry Potter Diagon Alley set with over 5,500 pieces and 14 minifigures is now available. This set will sell fast and will likely have long periods of shortages, so if you want it before the end of the year, get it as soon as possible. Available the LEGO Harry Potter section of the Online LEGO Shop.

➡ LEGO CITY MAIN SQUARE AVAILABLE: Inspired by the popular kids TV show, LEGO City Adventures, #60271 LEGO City Main Square features the iconic town hall building, a limo for Mayor Fleck, a classic diner, the great city park with room for concerts and special celebrations, an InterCity tram, and of course familiar characters for endless story-building fun. This is also a great set for adults to add additional buildings, vehicles, and people to their cities. The price is high though ($200 for 1,517 pieces), but if you’re interested it’s available at the LEGO City section of the Online LEGO Shop.

➡ LEGO ADVENT CALENDARS NOW AVAILABLE: As usual, we get three new LEGO Advent Calendars this year to help you and your family count down to Christmas. This includes the #60268 LEGO City Advent Calendar, the #75279 LEGO Star Wars Advent Calendar, and the #41420 LEGO Friends Advent Calendar. The sets are really nice this year with some cute little builds and awesome minifigs, so check them out at the seasonal items section of the Online LEGO Shop.

And that wraps up all the new sets and promotions for September. And remember the huge wave of new sets that were released just a week ago, including LEGO Architecture, the LEGO Art mosaics, LEGO Batman, LEGO City, LEGO Creator 3-in-1, LEGO Disney, LEGO Friends, LEGO Harry Potter, LEGO Hidden Side, LEGO Iron Man, LEGO Monkie Kid, LEGO Ninjago, LEGO Star Wars, LEGO Technic, and LEGO Trolls. To see the full list visit the new items section of the Online LEGO Shop.

What do you think? Which new sets are you most excited about? Are you planning to get anything this month? Feel free to share and discuss in the comment section below!

And you might also like to check out the following related posts:

➡ LEGO SHOP IN USA: Online LEGO Shop USA

➡ LEGO SHOP IN CANADA: Online LEGO Shop Canada

➡ LEGO SHOP IN UK: Online LEGO Shop UK

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Press-Release: Huge LEGO Diagon Alley Coming!

by Thita (admin) on August 31, 2020

in LEGO Harry Potter

The LEGO Group and Warner Bros. Consumer Products are unveiling their hotly anticipated and longest Harry Potter set to date. The new #75978 LEGO Harry Potter Diagon Alley set, inspired by the magical shopping street featured in the much-loved Harry Potter film series, promises to delight fans across the world. Below is the press-release with all the details. In addition, in celebration of the new Harry Potter set, fans can experience the magic of the new LEGO Diagon Alley set straight from their smartphones. From tomorrow, you can go ‘Through the Bricks’ – in the same way Hagrid took Harry to Diagon Alley for the first time in the movie – for a first look at the intricate new set, brought to life using animated AR. Details below.

Launching tomorrow, the spectacular new #75978 LEGO Harry Potter set allows fans to be transported to the most magical shopping street in the world, now in brick form! Diagon Alley is one of the most iconic locations in the Wizarding World. It’s where Harry Potter gets his first glimpse of the exciting new world he is about to join, as he’s guided through the magical shopping street by Hagrid. And now LEGO and Harry Potter fans alike can build and create the iconic street in their own homes.

The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!).

Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the famed wizarding world shops packed with authentic details from the movies to truly capture the ambience of the street.

Behind magnificent and detailed storefronts lie intriguing interiors, fascinating features and familiar characters. Fans can recreate some of their favorite moments from the Harry Potter film series including; discovering the wands at Ollivanders from Harry Potter and the Philosophers / Sorcerer’s Stone, dropping in on Gilderoy Lockhart’s book-signing event at Flourish & Blotts bookstore from Harry Potter and the Chamber of Secrets, or obtaining a love potion from Weasleys’ Wizard Wheezes from Harry Potter and the Half-Blood Prince.

Marcos Bessa, LEGO Harry Potter Design Lead commented: “I love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets – some of them from nearly 20 years ago – to make sure everything is spot on. Diagon Alley is the biggest set I’ve designed to-date and I am really proud of how it has come together.”

The set also includes 14 minifigures, including new versions of lead characters Harry, Ron, Hermione, and of course George and Fred Weasley who have their own joke shop in Diagon Alley. There are also minifigures of Florean Fortescue and the Daily Prophet photographer, who have never been seen in LEGO form before. Below are some additional details about the set as well as more pictures.

Diagon Alley Set includes the following shops: Ollivanders Wand Shop, Scribbulus Writing Implements, Quality Quidditch Supplies, the Daily Prophet, Florean Fortescue’s Ice Cream Parlor, Flourish & Blotts bookseller, and Weasleys’ Wizard Wheezes.
Includes 14 minifigures: Harry, Ron, Hermione, Draco, Ginny, Molly Weasley, Ollivander, Fred and George, Gilderoy Lockhart, Lucius Malfoy, Hagrid, Florean Fortescue, the Daily Prophet photographer.
Measuring more than a meter wide (height 29cm, width 102.4cm, depth 13cm) and made up of 5,544 pieces, LEGO Diagon Alley features the iconic stores packed with authentic details from the movies to truly capture the ambience of the street.
Recommended for ages 16+.

The #75978 LEGO Harry Potter Diagon Alley set is available directly from official LEGO stores and the Online LEGO Shop, starting September 1st. Prices are as follows: £369.99 / $399.99 / 399.99EUR. To purchase the set, visit the LEGO Harry Potter section of the Online LEGO Shop.

As far as the AR experience, fans will enable to see some of the amazing detail that have gone into recreating each shop, as well as see some of the minifigures interact with the set including; Harry Potter with his brand new wand from Ollivanders, and the Weasley twins showing off a new item from their joke shop, Weasley Wizard Weezes.

It couldn’t be easier for fans to enter the LEGO AR experience through three simple access points. Fans can either: 1.) Tap on the link from their smartphone LEGO.com/EnterTheMagic 2.) Scan the unique QR code with their phone in a LEGO store 3.) Or in true LEGO style, fans can build the QR code out of their own LEGO bricks –and then scan the code with their phone at home.

Once inside the animated experience, minifigures of Fred and George Weasley will appear to welcome fans to Diagon Alley. James and Oliver Phelps, who star as the Weasley twins in the Harry Potter film series, have joined the fun by creating their own QR codes to access the incredible LEGO set via their social media, online video, and LEGO.com/EnterTheMagic. Fans can get involved before the official launch and build their own code out of LEGO bricks at home by watching the video or following the simple “How To” guide at LEGO.com/EnterTheMagic.

James Phelps, who played Fred Weasley, commented on the AR experience: “It was really fun to challenge Oliver to see who could build the QR code the fastest– and the AR, once you’re in the experience, is fantastic. It’s a great way to see how the set comes to life and how all the shops have been transformed into a LEGO universe. Even better is that our characters introduce fans to the experience too.”

On the LEGO set itself, Oliver Phelps, who played George Weasley, added: “We loved that our characters owned their very own joke shop and we are huge LEGO fans, so to see ‘Weasley’s Wizard Wheezes’ come to life in LEGO form has brought back lots of happy memories. We were both so impressed with the level of detail that has gone into each element of the set – the wackiness of the shop is really brought to life, including a hidden lever that allows the statue in our store to tip its hat to customers. = There are even little packages of Dungbombs and Puking Pastilles!”

Again, if you’re interested in the #75978 LEGO Harry Potter Diagon Alley set, it’s available directly from official LEGO stores and the Online LEGO Shop on September 1st, along with several other new LEGO Harry Potter sets. You can find the full selection at the LEGO Harry Potter section of the Online LEGO Shop.

With Christmas just around the corner, the LEGO Diagon Alley set will make an impressive and inspiring gift for Harry Potter and LEGO enthusiasts alike. I’m also suspecting that many LEGO fans will want to turn the structures into LEGO Modular Buildings to make a custom street (I always wanted a pink Modular!), or just use the huge number of pieces for other projects. Whatever is the case, this set looks fun!

What do you think? How do you like the new LEGO Diagon Alley set? Is this something you’re interested to get? Feel free to share your thoughts and discuss in the comment section below!

And you might also like to check out the following related posts:

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September 2020 – New LEGO Sets & Promotions

Press-Release: Huge LEGO Diagon Alley Coming!

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