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LEGO Haunted House Video-Review

I know many of you are curious about the new #10273 LEGO Creator Haunted House. I don’t have the set myself and I probably won’t be able to get it for a while, but JANGBRiCKS did a fantastic full review on it, which I’m including below. It’s an interesting set for sure, combining a haunted house, with a fairground ride (tower drop) that can be motorized, and referencing many old sets from LEGO’s history.

As you will see in the video-review below, the #10273 LEGO Creator Haunted House is a LEGO Modular Building size structure on a 32×32 stud plate with a super tall tower and walls that open up like a dollhouse. If you consider adding it to your Modulars, you could make the tower shorter or completely remove it. You will loose the drop function, but it doesn’t seem to be working all that well anyway. The set is meant to be part of the LEGO Creator Fairground sets series, although the style and color-scheme do not really match the previous sets in the collection. The references to the LEGO Adventurers and other sets from the 1990s could be interesting for older LEGO fans. Overall, there are several plusses and minuses to this set, so if you have been interested to check it out and would like to hear a first-hand opinion, watch the video below.

And for your reference, here is the official description: If you love ghosts, ghouls and things that go bump in the night, we’ve got a treat for you – the #10273 LEGO Haunted House. Take time out of everyday life and explore something extraordinary as you discover the thrills and surprises packed into this stunning building project.

Take your time building this impressive haunted house model, before exploring all the intricate details hidden within. The house opens up, making it easy to explore inside where you’ll discover a working free-fall ride plus automatic doors at the top of the tower. See the haunted front doors close for a spooky effect. Add the LEGO Powered Up components (available separately) to control the elevator via the Powered Up app.

This Haunted House is part of a collection of LEGO building kits for adults who appreciate clever design. This model also makes a scarily good gift, birthday present, or Christmas gift.

The set measures over 26.5” (68cm) high, 9” (25cm) wide and 9” (25cm) deep, making it a challenging construction kit for adults and a great brick-built model to display. A battery is included with the light brick in this set, so you can enjoy the illumination right away. To motorize your model, add 1 x #88009 LEGO Powered Up Hub and 2 x #88008 LEGO Powered Up Medium Linear Motor (sold separately), or if you have the old LEGO Power Functions system, you can use that as well (but you can’t use those with the app). Comes with 3,231 pieces and 9 minifigures. Price: $249.99 – BUY HERE

Based on preliminary comments and early reviews, the #10273 LEGO Creator Haunted House doesn’t appear to be as universally liked as the #10228 LEGO Monster Fighters Haunted House from 2012, or the previously released LEGO Creator Fairground sets. Although judging from the fact that the set sold out in less than an hour after it became available seems to indicate that still plenty of people are purchasing it. The set is going in and out of stock, so if you are interested, keep an eye on it at the LEGO Creator section of the Online LEGO Shop.

What do you think? How do you like the new LEGO Haunted House? Do you prefer the new set or the older Haunted House? Are you planning to get it? And would you add it to your Fairground, your LEGO Modular Buildings, or display it in some other way? Feel free to share your thoughts and ideas in the comment section below!

And you might also like to check out the following related posts:

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LEGO’s New Strategy Towards Adult Fans

(Written by William)

Recently, LEGO invited Recognized LEGO Fan Media (RLFM) partners to participate in RLFM Days where LEGO Ambassadors had the chance to connect with various LEGO departments, hear presentations, conduct interviews, ask questions, and share concerns with LEGO representatives. The event normally takes place in Billund each year, but due to the virus, this year it was conducted virtually.

One of the sessions focused purely on how adults are viewed in the overall strategy of the brand. In short, engaging adult fans is an area where a lot of growth has been happening and we can expect to see even more. This actually requires a great deal of work, as the perception of LEGO being for kids is a deeply ingrained belief of the general public. And it’s not hard to imagine why. LEGO is sold in the toy aisle, it is usually in brightly colored packaging, and all the major commercials and references we see in media have pointed to this direction. How then do you market a product to an audience who is not entirely sure they need what’s on offer? Let’s dig in and get an idea what changes are on the way.

WHAT ADULTS NEED

If LEGO plans to convince adults that their models are a necessity, then there needs to be a very real need that is being fulfilled. These needs can be summarized in two major ways. Mind you, this is an oversimplification, since there is still more to cover.

First, we as adults live in a hyper-connected world. We’re glued to half a dozen apps on more than one device. This fractured and frantic life-style is what drives a good portion of our day-to-day lives. We’re trying to convince ourselves this pace of interaction is what will bring about happiness.

However, it has been found that if we focus on a single task and become fully absorbed in said task, we end up with a much better sense of accomplishment. This practically describes most people’s experience when they build a complex LEGO set. And this, in turn, makes LEGO an ideal stress reliever.

The second need relates more to personal identity. Have you ever thought about why we choose what we choose to decorate our homes and work spaces? These decorations are an expression of ourselves. Therefore, that fancy pirate ship model or a highly detailed city scene allows us to do this form of self-expression. LEGO displays express the creativity of a person as well as their interests.

WHAT AN ADULT LEGO SET LOOKS LIKE

Through various studies, LEGO tried to identify what adults would recognize as something that catered to them. We have now seen some examples of this in action. If you are a longtime fan, you could probably spot these sets simply based on their size, packaging, and price point.

Some great examples of the new adult-focused packaging are the #10273 LEGO Creator Haunted House and the LEGO Star Wars buildable helmets. Their boxes are streamlined with the model image being extremely prominent with plain backgrounds. We can even spot the new 18+ age recommendation to further hammer this idea home.

LEGO has also identified some key design topics that really resonate with adults. After all, if this is supposed to be a decorative display in someone’s home, then it needs to be based on something they really love. Sports, for instance, is a clear category for adults. We see it in the #10272 LEGO Creator Old Trafford – Manchester United stadium, as well as the high-performance vehicles in the LEGO Creator Expert and LEGO Technic lines.

Another topic they have considered for adults is their popular classics. This is sort of a catch-all for the various sets that they’ve found adults seek out. Star Wars, Super Heroes, Harry Potter, Modular Buildings, and LEGO Ideas are just a handful of examples of what fit this category. It is not LEGO’s intention to alienate their existing fan base who currently love what they buy. The goal is to serve adults by focusing on topics they like, and making adult-oriented products visually appealing to adults.

This doesn’t mean though that LEGO will try to stick adults in a box and all adult-oriented sets will always look the same. Consider the #21322 LEGO Ideas Pirates of Barracuda Bay. It has a very retro look to bring out the nostalgia angle. It’s an example of how creative LEGO can get even within their vision for adults.

FINAL THOUGHTS

As an adult fan myself, I am excited to see what will be heading our way in the future. I spend a good deal of money on LEGO, so I like the fact that what I buy is actually being designed with me in mind. I’m overjoyed with the new LEGO Modular Buildings each year. And I was blown away with sets like the #76139 LEGO DC Super Heroes 1989 Batmobile. And there’s still nothing to stop me from enjoying the sillier sets like LEGO Hidden Side.

What do you think? Do you feel there are LEGO sets made for you? And if you’re under 18, how do you feel about seeing an 18+ set in LEGO’s catalog? And do you think any of these changes LEGO is making to attract adults will change the mind of anyone who currently is not a LEGO fan? Feel free to share your thoughts and discuss in the comment section below!

And you might also like to check out the following related posts:

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