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I made an accidental discovery a couple of weeks ago when I placed an order from the Online LEGO Shop. LEGO has two new very unique and unusually beautiful keychains. The #853993 LEGO Iconic 2×4 Bright Blue Key Chain features an iridescent 2×4 LEGO brick that shimmers when viewed from different angles, and the #853992 LEGO Iconic 2×4 Black Metallicized Key Chain features a 2×4 LEGO brick with a metallic shine. Because LEGO included some really bad pictures with both of these key chains at the Online LEGO Shop, it is very easy to overlook them, so below, I will show you their real beauty.

Here are the images LEGO is using for these key chains at the Online LEGO Shop. As you can see, they just look like regular blue and black 2×4 bricks. It’s only in the description of the key chains is where you notice that they have unusual characteristics.

The #853993 LEGO Iconic 2×4 Bright Blue Key Chain has a very similar look to Sweet Mayhem’s holographic hair, so I photographed them together. Both pieces have an iridescent coating that makes them shimmer and glow when hit by light. The difference is that while Sweet Mayhem’s hair is bright-light-blue under the holographic coating, the 2×2 brick has a medium-blue base color. To make this more confusing, LEGO calls BrickLink’s medium-blue bright-light-blue, and BrickLink’s bright-light-blue is light-royal-blue for LEGO. The bottom line is that Sweet Mayhem’s hair is a lighter shade of blue than the 2×4 brick.

When you look at the #853993 LEGO Iconic 2×4 Bright Blue Key Chain in low light conditions, it looks like a 2×4 medium-blue brick with a slight shimmer. You can see this on some of the images I included. But when the brick is hit by a light-source it has an intense and bright glow, similar to holographic images. The glow is especially strong on top of the brick around the studs, but the iridescent coating is also applied to the sides, so there is some glowing effect there too. The underside of the brick is regular medium-blue with no glowing effect.

The #853992 LEGO Iconic 2×4 Black Metallicized Key Chain is less spectacular, but still very beautiful. It’s hard to capture such a dark and shiny piece on pictures, but it has the same black metallic chrome finish that LEGO previously used in the #4547551 LEGO Chrome Darth Vader promotional polybag from 2009. So, we could consider this a 2×4 Darth Brick keychain, or Darth Vader in disguise! The top and sides of the brick are coated with the chrome finish, but not the underside, which is just plain black.

Just like all LEGO key chain bricks, both of these special key chains are attached to a durable metal ring and chain, so you could definitely use them to keep your keys safe, or fasten them to bags. Keep in mind that if you do use these as actual keychains, the iridescent and chrome finish will eventually wear off. I personally will just keep them with my LEGO color collection as some of the coolest LEGO 2×4 bricks.

I love both key chains, and I’m super happy that I got them. If you are interested to check the #853993 LEGO Iconic 2×4 Bright Blue Key Chain and the #853992 LEGO Iconic 2×4 Black Metallicized Key Chain, they are available at the key chains section of the Online LEGO Shop.

What do you think? How do you like these special 2×4 key chains? Are you planning to get some, or do you have them already? Feel free to share and discuss in the comment section below!

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A few days ago, the LEGO Group announced a new partnership with Nintendo. Designers from both companies joined forces to create a new physical play experience that brings Super Mario to life in the world of LEGO bricks, launching later this year. Below is the press-release and intro video with all the details that we know so far. Check them out, and let’s discuss.

BILLUND, March 12, 2020: The LEGO Group announced a partnership with Nintendo that will change the way people interact with Super Mario in the physical world and engage in LEGO experiences.

Both companies share a passion for innovation and play and their collaboration has led to a re-imagination of the LEGO building experience, enabling an entirely new way to play inspired by the beloved video game icon, Super Mario.

Neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.

The news was also shared in a video posted by the LEGO Group and Nintendo (watch below), which hints at what fans can expect when LEGO Super Mario launches later this year. The video shows players using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.

“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive, and collaborative experience for kids.”

“I have always liked LEGO products and how they help children use their imagination to play”, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario, and the other where you play with Mario in the very world that you have created.”

LEGO Mario seems to be a very interesting and innovative product that incorporates both physical and digital play. My guess is that it will be received well by kids, and perhaps even older LEGO and Mario fans. And the collaboration with Nintendo is interesting in itself. Nintendo owns several other industry icons besides Mario, such as Donkey Kong, Metroid, Zelda, and Pokémon. Mega Construx is doing very well with their Pokémon sets, and LEGO fans have been asking for Zelda sets for several years now.

What do you think? How do you like LEGO Mario so far? Is this a theme you’re interested in? And what do you think of the demo video? Feel free to share your thoughts and discuss in the comment section below!

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