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On the LEGO Trail: Visiting Train Shows

(Written by Mark H. Avery)

Train shows tend to be a fall/winter event. Someone commented to me recently that the type of people who go to train shows are into NASCAR come spring. Many are certainly enjoying the outdoors at some point. A recent (March, 2019) visit to the Greenberg Train Show at the New Jersey Expo Center in Edison, New Jersey is a good example of what my experience with these shows is like, so I will talk about that today.

First, it cost me $18-$20 in tolls and another $8 for admission to the show. So if I was going just for business (to buy and resell LEGO), it wouldn’t make sense. Instead, I was going to have a good time, learn some things, and maybe buy a little LEGO for my personal collection. There are many such shows around the country. I recommend the activity, especially for LEGO townies.

I arrived at the New Jersey show about 11 AM. There was a travel exhibit and a bead show at the same show venue that weekend, so I had to park in a very distant lot and walk. I decided to start from the back of the exhibit hall because my show-favorite LEGO vendor is usually there.

GREENBERG TRAIN SHOW – LEGO FOR SALE

This was Sunday, the second day of the show, so lots of bargains might have been gone by then. My LEGO vendor friend was with his wife in his usual spot, selling minifigures (his main business), Beanie Baby toys, and sports figures. He had several freezer bags of assorted LEGO. Some were $5 and some $7. I bought three $5 bags and one $7 bag. As always, I was looking for plain bricks and town related pieces. I also picked up several 10×10 and 5×10 baseplates. The smaller ones typically come as parts of older sets. Total bill: $33. My filled shopping bag with the assorted pieces and baseplates turned out to be quite heavy. The vendor’s wife volunteered to hold it under their table while I roamed the rest of the show. She’s done this for me in the past, so I took her up on the offer.

Later at home, I realized that I lucked out. One bag included many/most of the pieces for a LEGO police command truck trailer, but without the cab. Other pieces built some of the city bank including one of the signs. (That’s the easy way of figuring out what set it was.) In the following week, I was able to build the back of the trailer as well as the cab from scratch. (I still can’t get the cab and truck to line up for towing; wrong wheels or underpinnings, I guess.) A second bag had an almost complete ambulance and bases for 3-4 so far undeterminable vehicles. The third bag was mainly standard bricks and plates, about half of them green. The fourth was assorted random pieces.

Going back to discussing the show, I saw some interesting displays and sales of toys and trains. In a previous show, I had bought several open/used Hess Fire Trucks. (Another potential hobby!) There was at least one table selling boxed Barbie Dolls, and several vendors had Matchbox cars in different price ranges. One seller had – among many others things – a box full of LEGO pieces at a nickel apiece. They turned out to be mainly knockoffs, but I picked out anything LEGO branded that I wanted. A train dealer had packs of O-scale cows on sale for $8. In the past, I’ve purchased used ones at $1 apiece. I would have bought more, but my pastureland is already packed. I’d need space for one or two additional green baseplates for them to fit, but there’s no room for them.

A guy along the main aisle had an entire carton of closed McDonalds Happy Meals give-away toys on the floor. I picked through it and found some LEGO ones. They were a dollar apiece. There was also a Giddy the Gator DUPLO set. And I purchased three of a 14-piece LEGO bag from 1988 that builds a small pink and white airplane. I guess they will go in my saved unopened sets carton.

At a different table, a young man had some minifigure packs at $5 apiece and some polybags at $10 apiece. I passed on those. Someone else had a huge display of knockoff minifigures. Honestly, some of them would have been tempting at $1 apiece. At prices going up from $4, I passed. Someone else had a little plastic bag with free traffic signs. That’s a price I like. Another fellow had closed polybags in a narrow carton on the floor. I’ve seen him at other shows. He’s waiting for someone to pay his price. I’m sure he’ll get it one day, just not from me.

A regular vendor in one corner of the room sold new metal trucks, mostly too large for LEGO scale. At the opposite corner, a vendor sold plastic used trucks, buildings, animals, and train signs. I kept eyeing a small plastic army landing craft that matched one that I had as a kid. But $14 seemed steep. Near the door, a table offered new books from Kalmbach Media – all the how-tos to build layouts in whatever scale you choose. I was interested, but they all had too much about “how to build” and not enough of “what to build” to make it worthwhile for a LEGO fan. Someone sold coffee-table railroad books. A different vendor had old train magazines at $2 apiece. A few years ago, I was buying them at four for a dollar. At the next booth, someone sold framed photos of real trains. (Maybe LEGO should be offering posters like that.) Someone else was selling Thomas the Engine track. (Competition for LEGO? For DUPLO? At least for space.) The seller tried to convince me that used is as good as new.

GREENBERG TRAIN SHOW – LEGO & TRAIN DISPLAYS

The Garden State LEGO User Group had a large display on the far right side of the hall. Some new stuff, but some repeats from previous shows. Quite honestly, the non-LEGO City/non-LEGO Town/non-LEGO Friends sections held little interest for me – except to admire great LEGO creativity. The LEGO Town stuff had me pull out my cell phone to take pictures and ask one of the members how something was built. Furthermore, I’m jealous of the talent, the bucks, and the space. I keep needing to remind myself that this is a club setup, not an individual one.

The LEGO City section was surrounded by train tracks with added brown ties and grey ballast. There was a freight train running on a continuous loop. One corner had a nice gas/service station. A donut shop with a big red coffee cup and saucer for the sign was very creative, as was the neighboring pizzeria. The grid roof over the rooftop seating area was a novel idea. Blue Bakery, obviously built with blue bricks, fits nicely with the LEGO Creator Expert city series. The construction site, with a house being built, was something I’ve seen from different builders on the internet. I think it adds a sense of ‘action’ to any town layout. One of these days, I want to buy 1×8 tan plates and build a version for my layout.

The water park was another large interesting section. I thought the “tire tubes” with people floating down through water channels in the park was a particularly creative idea (and not particularly hard to build). The yellow water slides that towered over four stories with covered tubes also caught my eye. I think it is, again, much more creative, rather than difficult, to build. One of the things lacking in my own layout is a sense of varied heights. Besides my own fascination with the layouts, it was interesting to observe the reaction of kids to the displays.

There were three or four model railroad groups exhibiting in the same area in different scales. As with LEGO, some of these layouts were modular, meaning that different builders had their own sections, which then connected together. These layouts tended to have big circles of track with empty middles. However, there were more tracks, more turnouts, and more sidings than a typical LEGO train display. And some layouts had really nice buildings that were tempting to model in LEGO. Items like grain elevators, oil/gas tanks, and electrical plants seemed especially challenging in LEGO. Although it’s not from this year, below, I have included a video from a previous train show at the same venue to give you a sense of what it’s like.

GREENBERG TRAIN SHOW – HEADING OUT

At the end, I didn’t spend anywhere near all the money I came with. I went back to the original LEGO vendor who was holding my purchases. They still had a stock of loose medium sized black plates in a bin. I could always use them for floors and roofs, so I picked out a handful. It was another $4, but then the vendor unexpectedly threw in another small bag of miscellaneous parts. A nice gesture! Total purchases for the show: $41. I know there are folks spending hundreds of dollars on one model train, but to me, it’s still money.

My feet were achy, and I haven’t eaten anything except a granola bar and a little bag of pretzels. It was time to head out. In the car, I opened a bottle of Snapple and drained it quickly, then ate another granola bar. I plugged in my GPS (I know that’s old fashioned) even though I didn’t really need it, and headed for the parking lot exit and toward the highway. It was another interesting Sunday diversion. Here are a couple of more pictures from the train displays.

I hope you enjoyed this story. Do you visit train shows yourself? Have you found any good LEGO train layouts or great LEGO bargains at train shows? Feel free to share and discuss in the comment section below.

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LEGO Lead User Lab Launches in August

The LEGO Group is set to launch a new initiative called Lead User Lab. The Lead User Lab will aim to capture new-to-the-company ideas, evaluate their potential. and bring them to life in new ways. It’s kind of vague right now what this program will include, but below I have included what we know via the LEGO Ambassador Program. Take a look and let’s discuss.

LEGO LEAD USER LAB OVERVIEW

Planned to start in August, the Lead User Lab pilot project sets out to build a unique innovation model for the LEGO Group, capturing, evaluating and nurturing ideas from the brilliant and creative minds of LEGO fans and Lead Users among adult LEGO users.

Co-creating these future innovations will set the ground for developing investigate new opportunity areas which might include complementary add-ons to the LEGO building system, digital experiences and even marketplaces, imagined by the Lead Users, and brought to scale by the LEGO Group.

Kari Vinther Nielsen, Head of Lead User Lab at the LEGO Group said: “Innovation is often something you don’t know you need. Lead Users often create this future – they react to trends and come up with ingenious solutions to problems we perhaps didn’t even know we had! We want to capture this brilliance and ingenuity of Lead Users in a systematic way, explore the high potential ideas, and co-create to expand the LEGO idea in ways we haven’t yet imagined.”

The Lead User Lab will focus on breakthrough ideas on a wide spectrum of future application ranging from new experiences, services, channels, and audiences, while keeping the Lead User front and center.

WHAT IS A LEGO LEAD USER?

Lead Users are at the starting edge of future market and consumer trends – they experience latent needs that often haven’t been crystallized yet, and tailor innovative solutions that are well ahead of the market.

The LEGO Group currently benefits from AFOLs’ (Adult Fans of LEGO) amazing talents in many ways. Whether as loyal consumers of LEGO products and experiences, as highly creative producers of content, experiences, and many other LEGO knowledge areas, or as amazing brand advocates – and some of them can turn out to be the future Lead Users.

Over a third of AFOLs self-report that they have developed a LEGO related innovation – with Lead User Lab, we will explore a unique opportunity to get closer to the breakthrough ideas pipeline, capture the best and turn them into reality together with Lead Users.

HOW WILL THE LEGO LEAD USER LAB WORK?

The Lead User Lab will take in ideas on two simultaneous fronts. A dedicated innovation portal will be launched, where all potential Lead User candidates can submit their radical innovation ideas and keep track of the intake and evaluation process done by the LEGO Group.

Simultaneously, the Lead User Lab team will also approach various existing Lead Users who are extremely motivated in finding ingenious solutions to a LEGO related need, and who have developed a prototype, solution, or have an established business, and are eager to co-create on taking their idea to the next level.

If you already have a breakthrough idea, we encourage you to keep an eye out for the Lead User Lab innovation portal launch. And if you can’t wait, please send us a note to kvn@lego.com. Please expect a delay in getting an answer. The LUL team will not be onboard until August.

The Lead User Lab is planned as a two-year pilot and the LEGO group will ongoingly evaluate the potential of scaling this initiative.

As mentioned above, the Lead User Lab team should be up and running sometime in August. Interestingly, there are also a couple of job openings on the LEGO Careers website, for the position of Open Innovation Insights Manager for Lead User Lab, and Senior Project Manager for Lead User Lab. From the job descriptions and core responsibilities, we can gather some additional information about the program. Both job postings come with a fairly long descriptions, so I will only post the highlights that’s relevant for understanding what the program is about.

The Lead User Lab is a new initiative within the AFOL Engagement department to attract, collaborate, and co-create consumer and business value with LEGO Lead Users. It’s set up as a 2-year pilot, but we expect the initiative will continue after the pilot phase.

The AFOL Engagement Department is responsible for building relationships with, and co-creating consumer and business value with the global community of adult LEGO users. We work closely with hundreds of user groups and fan media in the LEGO Ambassador Network, we innovate, stimulate and support user creativity and we leverage platforms like LEGO Ideas to co-create products, experiences and marketing stories with users and internal stakeholders.

We are starting up the Lead User Lab in AFOL Engagement meant to capture radical ideas, evaluate their potential, and bring them to life. As an Open Innovation Analyst, it will be up to you to scan, analyze and document the trends, insights and learnings around lead users and their innovations in a systematic way.

You will support AFOL engagement and the LUL team with understanding and realizing new innovative lead user experiences. You are able to navigate and lead the insights process from an uncertain early phase through higher maturity levels through the LUL pilot process. In this process, you will help the Head of LUL and the LUL team navigate information and make insightful decisions based on the learnings you gather, organize and share.

By the way, if you are interested in these positions, they are still open for applications. The LEGO Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in either of these roles – and you share our commitment to creativity, collaboration, and quality, check out the Lead User Lab related listings at the Search Jobs section of the LEGO website.

What do you think? How do you like the idea of the Lead User Lab? Is there any ideas, products, innovations, etc. that you think would be a good fit for the program? Feel free to share your thoughts and discuss in the comment section below!

And you might also like to check out the following related posts:

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