Every quarter, LEGO Ambassadors are asked to fill out a survey and give feedback on the LEGO Ambassador Network platform and experience, as well as other related topics. The survey is filled out anonymously by Ambassadors, and the AFOL Engagement Team takes into consideration all the feedback to make improvements. Most of the questions are pretty straightforward, but there are also some interesting creative questions that take a bit of thinking.
One of the questions in the most recent survey was the following: “Imagine you are the CEO of the LEGO Group. If you could change one thing, what would that be in order to improve the experience of AFOLs (Adult Fan of LEGO)?”
I found this question interesting and challenging. In fact, I rewrote my answer at least four times. In my first response, I mostly focused on my own grievances and those I have been hearing from other adult LEGO fans. But then I remembered that I was the CEO, and if anything wasn’t going in the way I wanted, I can only blame myself. So, I started looking at the broader picture and tried to think more proactively. What could be the one area that, if improved, could make the biggest positive difference for adult LEGO fans? Something so impactful that could perhaps even cover all the grievances I listed in my earlier response.
I realized that thinking like a CEO is not so easy, and I wrote what I felt would make the most sense from my perspective. Then I thought that this question might also be interesting for the larger LEGO fan community. So, my question to you is the same as what was asked in the survey; “If you were the CEO of the LEGO Group, what would be the one thing you would change to improve the experience of AFOLs?”
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