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LEGO Lead User Lab Community Survey

As we discussed previously, Lead User Lab is a new initiative by LEGO to capture project and product ideas from the LEGO fan community, evaluate their potential, and bring them to life in new ways. Since the initial announcement back in June, the Lead User Lab team has been assembled, and they held their first interactive event with the LEGO fan community at the end of September. You can learn more about Lead User Lab and the progress made so far via the links at the end of this post.

A few days ago, the Lead User Lab team reached out to LEGO Ambassadors about a survey they would like members of the LEGO fan community to fill out. It explores the interest of the adult LEGO fan community in three areas; lights used for LEGO models and displays, customizing with stickers and prints, and LEGO jewelry. (Please note that this is just an exploration of these topics, and not an indication of specific future product offerings. Other areas will be explored in future surveys.)

I filled out the survey already, and found it quite interesting. For each category, there are questions about the type of products and solutions you’re familiar with, already using, and would like to see in the future. Completing the three sections of the survey takes about 10-15 minutes.

The Lead User Lab team is hoping that as many LEGO fans fill out the survey as possible, and share their valuable input and opinions. The more feedback, the better they can judge interest in these areas. So, if you have a few minutes, please fill out the survey, and you’re also welcome to share it through your own social media channels to the wider LEGO fan community. You can access the survey at the following link: LEGO LEAD USER LAB SURVEY

What do you think? How do you like the development of Lead User Lab so far? And what did you think of the survey? Do you have any interest in the three categories mentioned; lights, customization, and jewelry? Feel free to share your thoughts and discuss in the comment section below!

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2020 LEGO Chinese New Year sets coming!

Today, the LEGO Group revealed its 2020 Chinese New Year sets – the #80104 LEGO Chinese New Year Lion Dance and the #80105 LEGO Chinese New Year Temple Fair. The launch follows on from this year’s popular sets: the #80103 LEGO Chinese New Year Dragon Boat Race, the #80102 LEGO Chinese New Year Dragon Dance, and the #80101 LEGO Chinese New Year’s Eve Dinner – the first LEGO products created to mark the festivities.

The #80104 LEGO Chinese New Year Lion Dance set vividly reproduces a well-loved scene of the Spring Festival and is sure to evoke fond memories of the traditional festival. The set features 5 beautifully decorated small lion figurines and a percussionists’ stage with an awesome drumming function. An accompanying temple gate is decorated with LEGO tiles featuring traditional patterns. The set also comes complete with 8 minifigures including lion dancers and a man in rat costume to mark the Year of the Rat. Additional accessory elements such as the red ‘best wishes’ scroll, red orb, cabbage, calligraphy brush and a rocket firework are included to inspire unlimited role-play.

The the #80105 LEGO Chinese New Year Temple Fair set captures a beloved event often seen in towns and cities throughout China around the lunar new year. The set includes stalls displaying a vast, colorful array of LEGO versions of authentic items you would find at a Temple Fair. Everything from barbecue dishes to candy, toys, vases and dough figurines are lovingly re-created ion LEGO form. The set also includes 14 minifigures. Eagle-eyed LEGO fans will notice that the family from last year’s #80101 LEGO Chinese New Year’s Eve Dinner set make an appearance, continuing the story of their Spring Festival celebrations.

LEGO Product designer Markus Rollbühler, designed the sets to be as authentic as possible: “We were incredibly thorough with our research when designing the sets. For the #80105 LEGO Chinese New Year Temple Fair, we looked closely at the types of things vendors sell in the market stalls and all of the various goods on offer.” It was also important that children could act out scenes to make the sets come alive. “Both sets include amazing minifigures and details to encourage role play. The Lion Dance set comes with many interesting play features. For example, you can fully pose the lions and you can also open and close their mouths to help recreate the spectacular dances we all know and love,” Markus explains.

The two new LEGO Chinese Traditional Festival models will be ready to discover in China and Asia Pacific markets from December 26, 2019 and the rest of the world from January 10, 2020. For more information, visit the Online LEGO Shop. Also, just a reminder that although that two of the sets released for this year were only available in Asia, the #80103 LEGO Chinese New Year Dragon Boat Race is available worldwide via official LEGO stores and the Online LEGO Shop.

What do you think? How do you like the 2020 LEGO Chinese New Year sets? Would you like to get them? And do you have any of the LEGO Chinese New Year sets from this year? Feel free to share and discuss in the comment section below!

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