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The story of the LEGO minifigure – Part 4

In the past few weeks, we have been looking through the various assets the LEGO Group collected and sent out to LEGO fan sites in celebration of 40th anniversary of the minifigure this year. So far, we have looked at LEGO minifigure variations and prototypes (see: The Story of the LEGO Minifigure – Part 1), moulds used for making LEGO minifigures (see: The Story of the LEGO Minifigure – Part 2, and some sketches by LEGO minifig designers (see: The Story of the LEGO Minifigure – Part 3). 🙂

Besides information on the history and making of LEGO minifigures, LEGO also sent images of old catalogs, posters, and advertisements. Most of us are familiar with the “What it is is beautiful.” LEGO ad from 1981, which was extensively circulated around social media, when the LEGO Friends line was first released in 2012. People felt that by introducing LEGO Friends, LEGO strayed from their original position of making gender-neutral construction toys (a topic that has been discussed extensively since then). The picture above shows Rachel Giordano, the little girl in the original ad, and her adult self in 2014. You can read more about Rachel in this article. The text of the original ad reads:

What it is is beautiful. Have you ever seen anything like it? Not just what she’s made, but how proud it’s made her. It’s a look you’ll see whenever children build something all by themselves. No mater what they’ve created. Younger children build for fun. LEGO Universal Building Sets for children ages 3 to 7 have colorful bricks, wheels, and friendly LEGO people for lots and lots of fun. Older children build for realism. LEGO Universal Building Sets for children 7-12 have more detailed pieces, like gears, rotors, and treaded tires for more realistic building. One set even has a motor. LEGO Universal Building Sets will help your children discover something very, very special: themselves.

Besides the famous “What it is is beautiful.” ad, there were other ads in the late ’70s early ’80s that had a very similar style and message; a child proudly holding their awesome LEGO creation built with basic LEGO bricks in a rainbow of colors. The ad below appeared in the December 1977 issues of Good Housekeeping, Parents’, and McCall’s, and in 1978 issues of Good Housekeeping, Parents’, McCall’s, Family Circle, and Redbook.

Look what I built with LEGO! And look at that look on her face. That’s pride smiling! The feeling of accomplishment children get from building with LEGO Brand Building Sets is something no child should miss. And something no parent should miss sharing. LEGO Bricks and pieces are beautifully crafted. They snap together to build anything a child can imagine. Snap apart to start all over again. There are wheels to make things go, doors and shutters to open and close, LEGO people to grin right back at your child. LEGO is truly unique. It’s a toy they never tire of, an toy that stimulates creativity and imagination for years. What more could you ask for?

The following ad appeared in the September through December 1977 issues of Family Circle, Good Housekeeping, Redbook, Parents’, and McCall’s.

The most beautiful thing your child can make is make-believe. You know the imagination your child has. It’s endless. Boundless. Beautiful. LEGO Brand Building Sets give imagination the tools it needs to build what it sees. No other toy lets a child express his or her creativity in so many ways, so satisfyingly. With LEGO Building Bricks, the child’s the boss. He can build exactly what he wishes. Tear it apart if he wants to. Play games he invents. LEGO is a playmate for the mind, a pal for the imagination. Watch your child build. Watch him experiment, problem-solve, triumph! See his creativity in action. You may see your child as you never have before.

This ad appeared in the December 1977 issues of Good Housekeeping, Parents’, and McCall’s, and in 1978 issues of Good Housekeeping, Parents’, McCall’s Family Circle, and Redbook.

The age of discovery. He was born curious. First he discovered his fingers and toes. Now he’s exploring the world around him. It’s natural curiosity that gives birth to creativity and imagination. And to keep that curiosity busy, there are LEGO Brand PreSchool Building Sets. The big, colorful blocks snap together easily. The wheels roll, the friendly figures smile. Whether he’s making a house or a who-knows-what, it’s always fun Always satisfying. Always enriching. Discover LEGO Pre-School. And help grow a great imagination.

The following two ads are from 1978 and 1979 respectively. Notice that the first ad emphasizes the compatibility of standard LEGO and LEGO DUPLO bricks to help younger children transition from larger bricks to smaller ones. Also, interesting use of those large buildable figures on the second picture!

He’s as proud of that truck as you are of him. His vivid imagination. His spirit of invention. They’re qualities you love to see in him, and nobody knows better than you how important it is to chose a toy that will bring out his best. That’s why we talk to parents as well as children. LEGO Brand Building Sets are made of sturdy, brightly colored bricks and pieces that snap together to build practically anything your child can imagine. There are wheels and tires and lots of movable parts. The larger sets include lovable LEGO people and many special pieces – roof bricks, clear bricks, trees and gates.

With a LEGO set there’s never ever “nothin’ to do”. She has boundless energy and an endless imagination. Now she has a building set that will challenge them both. Her LEGO Universal Set will build anything she can dream up. There are brightly colored bricks for building. Special pieces and movable parts for added fun. And LEGO people are always ready to play any game she chooses. With LEGO Brand Building Sets the fun never stops. For the next few years, you’re going to have one very busy little girl.

Whoever wrote these ads for the LEGO Group, clearly knew how to appeal to parents who wanted to keep their children learning, experimenting, having fun, and keeping busy. What do you think? How do you like these early LEGO ads? And how do you think they compare to marketing and advertisement today? Feel free to share your thoughts and discuss in the comment section below! 😉

And you might also like to check out the following related posts:

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Brick Breakdown: LEGO BOOST Toolbox

(Written by William)

I must admit, when the #17101 LEGO BOOST Creative Toolbox was released last year, it went completely under my radar. It was out for months before I even knew it existed. However, once I found out about it, I couldn’t help but drool over the idea of playing with it. Up to this point, I’ve used the LEGO Power Functions system and even had an opportunity to look at the LEGO Education WeDo system. LEGO Mindstorms is still out of my price range and, if I’m honest, intimidates me a bit. So, having a lighter robotics system that doesn’t break the bank seemed highly attractive. 🙂

Eventually, I was fortunate enough to trade my way into getting a copy of the LEGO BOOST set, so I can play with it, and write up my personal opinion based on my experience. The LEGO BOOST set has several alternate models and lots of options which would mean an incredibly long review, so, instead, I choose to build two of the models, and also combined LEGO BOOST with the #10261 LEGO Creator Roller Coaster. My review will be based on these experiences. Keep in mind though, that this is just scratching the surface of what can be done with LEGO BOOST.

There is a reason why LEGO refers to this set as a toolbox. LEGO BOOST is a whole new system of blending physical and virtual play. Using the LEGO BOOST app, the models are meant to teach you just how robust your virtual control really is. And, this is what we will focus on in today’s review; looking at all the techniques I learned while enjoying the LEGO BOOST set.

PLUG AND PLAY WITH LEGO BOOSTS

I wanted to start out easy since I have virtually nothing when it comes to coding experience. So, I grabbed my #10261 LEGO Creator Roller Coaster, as I knew it was compatible with LEGO BOOST. Inside the LEGO Creator Roller Coaster’s instruction manual, you can find diagrams on how to connect it to LEGO BOOST. The roller coaster only uses the battery-pack/control module, the plug-in servo-motor, and the sensor. Once those components were in place, all I had to do is open the LEGO BOOST app and turn on the battery pack. The app connected with LEGO BOOST via Bluetooth, I selected the roller coaster set, turned it on, and I was done!

While the app played background sounds, I could operate the coaster and shove it along manually. Once the sensor detected the coaster, the app had an automatic program that moved the chain, made sounds, and generally made the whole operation a hands free experience. At this point, I still wasn’t learning any coding nor was I forced to. This made me much more relaxed with the system and willing to push myself a bit farther.

LEGO BOOST INITIAL BUILD

Moving on to the actual set, the LEGO BOOST app instructed me to open bags labeled #1. From there, I was guided to build a strange little car with two very basic robots. Only the car used the LEGO BOOST system. This took less than five minutes. No sooner was I finished building a section of the car than the app had me coding. Essentially, once you add some wheels, you are making it go forward, back, turning, making one hundred and eighty degree turns. Then you give the model a sensor and propeller, and you’re back to coding. By the time I was done, I became roughly familiar with the servo-motor, the sensor, and the other two motors on the main power unit.

You also get a grid playmat in the box. This is used with your basic car, so you learn about how far the car moves and how far the sensor can detect things. You even get to see how the sensor can be used to tell the vehicle to stop, avoid the robots used as obstacles, turn on the propeller, and make sound-effects. Overall, this was everything I was expecting out of LEGO BOOST and at this point, I hadn’t even made anything of note.

This is when I felt ready to try a couple of the main models. I wanted to build different types of models as well as different difficulties. So, I looked at the app and found they rated each model from one to three. Ones are the simplest to build and learn, while the threes are the most difficult. So I chose the guitar (rated one) and the robot-building machine (rated three). And I wasn’t expecting what came next…

BUILDING THE LEGO BOOST GUITAR

The early part of this build doesn’t really have any shocking techniques. The oddest thing you build is a little mechanism that can slide up and down the guitar’s neck. And, just like with the initial car model, once something can be programmed, you go to the app and start coding. At which point you really play with the sensor’s depth perception.

The neck of the guitar is color coordinated with red, green, blue, yellow, and white, but that’s just for the builder to see distance increments. The sensor is really looking to see how far away the sliding mechanism is from it and acts accordingly. So, you learn what increments the sensor uses, and you can assign different effects to those increments. In fact, it shows you a number of different sound files that can be attached to the different ranges.

Next, you build an odd little handle to the motor at the back. This surprised me since you use this lever as if you were strumming the guitar. So not only does the servo-motor work to move things, but it can also act as a receiver. You play with this for a while and discover an even bigger sound library in the process. Then, you build a knob and lever for the other two motors. These are also motors that can receive information, and at this point, the guitar can show off all of its sensory capabilities.

There is the visual sensor for the neck of the guitar, and you there are the control abilities of the three motors. One motor is used to play the sound, the lever is to change the pitch, and the knob is to add distortion. Then, you are instructed to clap. It turns out that the sensor can also hear loud sounds and is set to clap along with you. Then you are told to tilt the guitar, and an audience cheering sound plays. So, the model also has a gyroscopic sensor to detect when it moves.

From here, you are instructed to dismantle the rubber grip for the strumming portion and build a bow. The bow is to simulate a fiddle or violin and things get even more complex with sounds. You can have layered tracks, and in case there is nothing you like from the selection, you can record your own sounds.

By the time I was done doing all of this, I wasn’t looking at the guitar as a funky little toy. I honestly saw it as a legitimate build-it-yourself instrument. It may not be the most complex instrument out there, but you could definitely tailor it to do a wide range of things. And believe it or not, there is even a whole section of fart sounds… in key, of course.

LEGO BOOST ROBOT BUILDING MACHINE

It was kind of hard to imagine how the robot building machine was going to show off different controls after being blown away by the guitar. Unlike the guitar, the robot builder is an odd contraption. There is no symmetry to its design, which leaves you constantly guessing how something like this can possibly build a robot.

As soon as the treads were in place, I was back to coding. This is where I first saw the amount of precision available to builders. Just by changing a number, I could precisely control how far or short, not to mention the direction, in which the treads would move. And since they were suspended, I guess it would be more accurate to call it a belt.

Soon you are back to building and using a gear-rack set up. A gear-rack is essentially a modified tile that has gear teeth on top instead of being smooth. This feature allows for horizontal or vertical movement when controlled by a normal gear, especially when you build a specific channel for it to move through. Once done, you can play with a basic arm that can move up and down over the belt. Not only does it use specific increments but you can also control the speed at which it moves. Again, precision is the key word here.

Now comes the fun part. You build the rest of the overhang as well as a tray that snuggly fits onto the treads. Then you throw on a little whirly thing in the back and fill the tray with loose parts. Each part has a specific space designated for it on the tray. The reason why I said this was fun has to do with how temperamental the model is. The tray was getting stuck in places for no reason. I could manually move it, but the motor didn’t want to move. After messing with it for a while, I’d get it responding, only for it to get caught in a completely different space. Eventually, I managed to work out all the sticking points. I can’t even tell you how I fixed it. I guess something was not pressed down or connected fully? At any rate, the machine could actually run and you get to see the precision in action.

The tray would move to specific spaces so that the arm could grab the parts and then build a robot on a different part of the tray. When it was done, the little whirly thing in the back spun to help celebrate. I can’t say the whole thing was very reliable. I managed to make it work twice and got one of the tries on camera, (which you can see in the video-player below). At this point, the rest of the model dealt with coding. You could see how to build different robots by putting the parts in different orders. You could also get full control over the machine where you control the smallest movements. Then came something very interesting; a game.

Instead of building a robot, you put a completed robot on one space of the tray. Then you had a countdown timer and were supposed to use the sensor as a controller. Put your hand close to the sensor and the tray moves forward. Take your hand away and the tray goes all the way the other direction. Put your hand somewhere in the middle and the tray will stay in place. The goal of the game is to position the robot right under the arm. Then, when time is up, the arm picks up the robot, places it on the building space, and the whirly thing celebrates. The machine could also detect when the tray was not in the right space and failed to pick up the robot. As a result, you get a failed sound effect.

Unpacking this model coding-wise gives us a couple of interesting tools. First, there is a timer mechanism. This helps in determining specific actions that may be a bit longer than incremental adjustments. Second, we get our first look at “if…then” type controls. In this case, we have two options; if successful, turn on the whirly device, if fail, make the fail sound effect.

After building and playing with the robot builder, I could truly see the depth of LEGO BOOST. It was no longer a simple device that could bring movement to a model. This is really what you need to start the basics of coding and how it can relate to real-world applications.

FINAL THOUGHT S ABOUT LEGO BOOST

Normally, I recap things we talked about in the review, but this set has so much more to offer. The amount of control this device gives you is staggering, and the models do a fairly good job teaching you in small practical steps. Of course, this set is not without its downsides.

Since so much of LEGO BOOST depends on the smart device you use, you can have varying experiences. Smaller screens might be too small for building a model, while a large screen might be awkward for controlling it. Additionally, there is not much in the way of text within the app. This is a language-independent design that relies heavily on images to get the message across. Sometimes it became tricky just trying to figure out what they wanted you to do. Plus, there is no one saying why this step or that step is important, which means you’ll have a lot of trial and error ahead of you.

As far as hands-on learning, I have to say it’s one of the best implementations I can think of for teaching basic coding skills. Add in the fact there are several other models in the #17101 LEGO BOOST Creative Toolbox I haven’t even touched upon, as well as the possibilities with other LEGO sets that the toolbox is compatible with, and you have something that’s well worth the price tag in my opinion. If you want to take a look yourself, it’s available at the LEGO BOOST section of the Online LEGO Shop.

What do you think? Do you have the LEGO BOOST Creative Toolbox? Have you played with the different models? What was your experience? Feel free to share your and discuss in the comment section below! 😉

And you might also like to check out the following related posts:

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