LEGO’s founder, Godtfred Kirk Christiansen, patented the LEGO brick on January 28th, 1958. To celebrate the 60th anniversary of this historic event, LEGO released a whole series of sets under the LEGO Classic line with the Building Bigger Thinking subtitle, as well as a number of special anniversary sets. You can read more about them here: LEGO 60th Anniversary Sets & Promotions, and learn how to enter for a chance to win one of the anniversary sets further below. 🙂
It’s amazing how much LEGO has become part of our culture and our daily lives. The Toys That Made Us documentary we talked about recently (see: Consulting for The Toys That Made Us Film) examines how certain toys have shaped our childhood and continue to influence us even in our adult life. Because of the vision, persistence, and dedication of Godtfred Kirk Christiansen, his legacy is still carried on, and LEGO is definitely counted as one of the most influential toys that made us, and continue to make future generations.
Besides releasing the 60th-anniversary sets to celebrate the continued relevance and popularity of the humble LEGO brick, LEGO is also running a pretty extensive social media campaign reminding fans of the anniversary, as well as encouraging people to participate in the celebration by sharing their own LEGO creations on social media with the hashtag #WhatWillYouBuild. (You can read more about the campaign here.)
Whatever you think of social media, spreading fun and creativity is always a worthy cause, so if you would like to share your own LEGO creations, pictures of you building with LEGO when you were a child, pictures of your own children playing with LEGO, or using LEGO in creative ways in your everyday life, feel free to share them on whatever social media channel you are using, and by adding the hashtag #WhatWillYouBuild (this way, LEGO will see your pictures too!).
And, to make this event even more fun for our readers, if you post a link to your picture or pictures in the comment section below, we will enter you in a drawing for a chance to win one of three #40290 LEGO 60 Years of the LEGO Brick sets (see above). If you would like to participate in the raffle here are the details:
- To enter the raffle just be creative and build something to celebrate the 60th anniversary of the LEGO brick! You can build with friends and family, include your kids, build with 60 bricks, only green bricks, or whatever comes to your mind! You can also share old pictures of you playing with LEGO as a child, pictures of your LEGO collection, or using LEGO in creative ways in your everyday life (i.e. phone stand, bookend, pencil-holder, etc).
- Post your photos on a picture-sharing site like Flickr, Imgur, Instagram, or on social media like Facebook, G+, Twitter, etc. (If you post on social media, you can add the hashtag #WhatWillYouBuild, but this is not a requirement to enter the raffle.) If you do not use social media or any picture sharing sites, you can also send your photo to me (by using my contact info at the top of the left side-bar) and I will post the picture for you in the comment section. And that’s it!
- You have until next Thursday, March 15th, 2018 at 10:00 PM EST to enter for a chance to win one of three #40290 LEGO 60 Years of the LEGO Brick sets. So, you have one week to participate in the raffle. Don’t over think this, just post something fun, and link to it! You can enter more than once, but you can only win one prize.
Once the raffle is closed, I will count all the entries on the weekend after the 15th (so, either the 17th or 18th of March), and let my little sister pick three random numbers from the number of entries (so, if there were 50 entries, she will pick three numbers between 1-50). The three winners will be contacted on the email address they provided at the time of their entry in the comment section (so, make sure your email address is correct). The three winners will be announced the following week once they send me their shipping address and I have a chance to ship out their set. Have fun, and good luck in the raffle! And if you want to check out the LEGO Classic Building Bigger Thinking sets with a special 60th anniversary printed tile, they are available at the LEGO Classic section of the Online LEGO Shop.
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