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October 2017 – new LEGO sets & promotions

The month of October is starting with a big disappointment for LEGO Star Wars fans; the #75192 LEGO Star Wars Ultimate Collector Series Millennium Falcon is not going to be available for quite a while. The set sold out within minutes after LEGO VIP members had early access to it two weeks ago, and LEGO simply could not keep up with production. Below, we will talk about the future availability of the set in more detail, as well as all the other new sets and promotions this month. 🙂

FREE EXCLUSIVE LLOYD MINIFIGURE: The promotion to receive a free #30609 LEGO Ninjago Movie Lloyd Minifigure with purchases of $50 or more (see first picture above) is continuing from last month until October 8th, and is valid on all purchases not just on sets related to The LEGO Ninjago Movie. However I highly recommend the The LEGO Ninjago Movie sets, because they are awesome and cheap! You can find them under The LEGO Ninjago Movie section of the Online LEGO Shop.

FREE LEGO FRIENDS KEEPSAKE BOX: During the entire month of October, you will get a free #40266 LEGO Friends Keepsake Box with all LEGO Friends purchases of $25 or more. There are several really nice new LEGO Friends sets, including the LEGO Friends Snow Resort collection with five sets, and the #41325 LEGO Friends Heartlake City Playground, which is based on the model of an 8-year-old girl named Sienna who won a LEGO Friends building competition (details here: LEGO Friends Heartlake City Playground). You can find all the new sets under the LEGO Friends section of the Online LEGO Shop.

LEGO VIP EXCLUSIVE SET: October 10-25 LEGO VIP members will receive the #40178 LEGO Exclusive VIP Set with purchases of $125 or more. This is one of the most unique gifts for LEGO VIP members ever released. It includes a brick-built LEGO VIP card, a small LEGO store with a Pick-A-Brick Wall, and the famous Brickley sea monster prominent in front of many LEGO stores and LEGOLAND parks. If you are saving up for a larger purchase, I recommend you wait until this set is available at official LEGO stores and the Online LEGO Shop.

DOUBLE VIP POINTS ON ALL PURCHASES: The same time as the availability of the LEGO Exclusive VIP Set (October 10-25), LEGO VIP members will also enjoy Double VIP Points on all of their purchases. Double VIP Points only come up a few times a year, so don’t miss out on this opportunity at official LEGO stores and the Online LEGO Shop.

LEGO WINTER VILLAGE STATION: The #10259 LEGO Winter Village Station is now available to the general public, not just LEGO VIP members. You can find the press-release and designer-video here). This is the latest in the LEGO Winter Village series, and a perfect addition to the #10254 LEGO Winter Village Holiday Train from last year. You can find both sets under the LEGO Creator section of the Online LEGO Shop.

LEGO STAR WARS UCS MILLENNIUM FALCON: As I mentioned at the beginning the immense popularity of the #75192 LEGO Star Wars Ultimate Collector Series Millennium Falcon caught LEGO completely by surprise. The set sold out within minutes after it became available to LEGO VIP members in mid-September, and LEGO simply can’t keep up with the demand. They are slowly releasing new batches as they are able to make them, and fulfilling orders on a first-come-first-serve basis. Initially, the plan was to make the set available to LEGO VIP members starting in mid-September, followed by a general release on October 1st. However due to the shortage of stock, LEGO is extending the VIP members-only period through October, which means the general public won’t be able to get the set for quite a while. But LEGO is working on it, and they sent out the following email to those who were trying to purchase the set (read below picture).

As you may know, the new #75192 LEGO Star Wars Millennium Falcon, our largest LEGO set ever, went on sale exclusively to VIP members on September 14. We are very excited that we received such a positive response from fans like yourself, it exceeded all of our expectations! Unfortunately, that also means the first batch has already sold out.

The good news is we are making more as quickly as possible and expect to have very limited quantities available for the remainder of 2017. We have extended the VIP-only access period, which means the new inventory will remain exclusive to VIPs at least through November.

To make your wait a little easier, you can now sign up to receive back-in-stock notifications. Simply confirm your interest below and we’ll email you when a new batch of the #75192 LEGO Star Wars Millennium Falcon is available at the Online LEGO Shop.

If you’d rather make your purchase at your favorite LEGO Brand Retail store, please call or visit your local store starting Friday 9/29 and ask a Brick Specialist to add you to the wait list. (Please note, stock will be in very limited supply and each batch will likely sell out quickly. Signing up for notifications does not guarantee availability of the product.)

LEGO NINJAGO MOVIE BRICKHEADZ: While these sets became available towards the end of September, I thought to mention them here, as their release was kind of quiet, and you may not be aware of them. Two new sets were added to the LEGO BrickHeadz collection, both related to The LEGO Ninjago Movie. The #41487 LEGO BrickHeadz Lloyd and the #41488 LEGO BrickHeadz Master Wu. At least in my opinion, Lloyd is one of the best BrickHeadz released so far, but I’m partial to Ninjago. You can find both new characters at the LEGO BrickHeadz section of the Online LEGO Shop.

LEGO BRICK STORAGE DRAWERS: You might remember that back in July we talked about a new type of LEGO brick-shaped storage solution by Room Copenhagen, the makers of many of the official LEGO storage and display products (see: LEGO Brick Storage Drawers & More!). The original LEGO storage bricks have been very popular for many years, but they come with a lift-off lid, which is not practical if you want to stack them. Recently, Room Copenhagen released a new version of the storage bricks with drawers. This makes them an excellent, very practical and very versatile storage-solution with a fully modular and stackable design. The new storage brick drawers are available in 2×2 and 2×4 stud configuration, and in four colors; yellow, red, blue and green. Other colors we talked about in the article linked above will be available later (I think the other colors are already stocked in Europe and the UK). In the US, three stores carry the storage brick drawers both online and in stores; Staples (yellow, red, blue), The Container Store (red, blue, green), and LEGO directly (yellow, red, blue). The price at The Container Store is the highest, but they are the only ones who currently carry the green drawers. The drawers are not cheap (around $25 for the 2×2, and $35 for the 2×4), but they can hold quite a bit of loose elements. I will review them shortly, as I already have several. If you want to shop directly from LEGO, they are available under the storage section of the Online LEGO Shop.

With all the drama surrounding the #21309 LEGO Ideas NASA Apollo Saturn V (which is still out of stock) and the #75192 LEGO Star Wars Ultimate Collector Series Millennium Falcon, it is sometimes hard to remember all the other great sets that were released recently. This includes the new LEGO Star Wars: The Last Jedi sets, the #21310 LEGO Ideas Old Fishing Store, LEGO Juniors sets, LEGO Disney sets, LEGO Friends Snow Resort sets (and more), LEGO Minecraft sets, LEGO Nexo Knights sets, LEGO Super Heroes sets (both for DC and Marvel fans), LEGO Super Hero Girls sets, The LEGO Ninjago Movie collection, all the new LEGO Technic sets, the LEGO BOOST Creative Toolbox, the LEGO Creator London Bus, and more. And before you check out, I also recommend taking a look at the sales and deals section of the Online LEGO Shop to see what’s on clearance.

All in all, this is a great month to catch up on both old and new sets you have been saving up for, especially during the Double VIP Points period. Also, don’t forget about the seasonal sets like the #40260 LEGO Holiday Haunt, featuring a spooky and fun Halloween scene, and the LEGO City, LEGO Friends, and LEGO Star Wars Advent Calendars.

What do you think? Are you planning to get any new sets this month?
Or did you get some of them already? Feel free to share your thoughts and own reviews in the comment section below! 😉

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LEGO survey: what free sets would you like?

If you shop via official LEGO stores or the Online LEGO Shop, you know that almost every month LEGO includes a free gift with your order. This may be a small set, a special minifigure, a poster, or some other unique item (for example, right now you can get a free Lloyd minifigure, and next month you can get a special LEGO VIP set with qualifying purchases). Sometimes these gifts are only available with purchases from a certain theme (i.e. receive an exclusive Star Wars minifigure with any LEGO Star Wars purchase), and/or your purchase needs to meet a minimum dollar amount before the free gift gets included (i.e. receive a free holiday sets with purchases of $50 or more). During some of the promotions, you can even collect more than one gift item at a time (i.e. you get a free Star Wars minifigure because you ordered Star Wars sets, and you will also get the free holiday set because your total purchase was over $50). Those are some of the best promotions. 🙂

LEGO knows that these promotions are very popular, so they do something special every month. They also advertise these specials ahead of time via the LEGO Store Calendar, email, and the homepage of the Online LEGO Shop. Giving away a nice little free set or unique minifigure can greatly boost direct sales, as many people collect these special promotional items. All in all, the program is a win for LEGO and a win for fans. And now, LEGO is asking the fan community for ideas for future gift-with-purchase sets.

For this survey, all ideas for future gift-with-purchase sets are welcome, and you can share them in the comment section below. I will collect all answers and submit them via the LEGO Ambassador Forum before the deadline, which is November 1st. Below are a few guidelines to keep in mind, directly from LEGO, as you think about ideas.

  • Ideas consisting of or containing copies of any existing third-party work or creation or infringements of any third party intellectual property rights will not be eligible for this activity. However, ideas to themes within the current LEGO portfolio are welcome, so LEGO Star Wars, LEGO Super Heroes, and LEGO created IPs such as LEGO Friends, LEGO Nexo Knights, and LEGO Elves, are allowed.
  • Ideas consisting of or containing trademarked terms, or names that otherwise constitute infringement of any third party intellectual property right will not be eligible for this activity.
  • Ideas should be compatible with the current LEGO system of play. This means that all ideas have to be possible to execute with the current portfolio of bricks and LEGO minifigures.
  • Please remember to consider the LEGO brand values. This means; 1.) no politics and political symbols, campaigns, or movements, 2.) no religious references including symbols, buildings, or people, 3.) no sex, nudity, drugs, alcohol or smoking, 4.) no swearing or profanity, 5.) no death, killing, blood, terrorism, horror, or torture, 6.) no first-person shooter video games, 7.) no warfare or war vehicles in any modern or present-day situation, or national war memorials, 8.) no large or human-scale weapons or weapon replicas of any kind, including swords, knives, guns, sci-fi or fantasy blasters, etc., 9.) no racism, bullying, or cruelty to real life animals, and 10.) no ideas containing defamatory or degrading elements.

Also, to be clear, a gift-with-purchase set is something that is given out to people who take advantage of a specific promotion that LEGO offers. For this survey, LEGO is specifically looking for gift-with-purchase ideas, which would be popular with the adult LEGO fan community. In other words, LEGO would like to involve and hear from as many adults as possible.

An obvious question that might come up; is there any limits to how big the gift-with-purchase set could be? LEGO’s response to this is that the ideas should not be size-specific at this stage of the survey. Some examples they gave are as follows: futuristic spaceship, prehistoric animals, modular building corner restaurant, flower(s), steam train from 1923, and underwater creatures. As you can see, that’s quite a bit of variety, so at this point just focus on brainstorming ideas, and not worry about final models.

So what do you think? What kind of sets would you like to see in the gift-with-purchase category? More holiday sets? Seasonal sets? Mini models of larger sets? Recreations of retro sets, themes, and minifigures? Or something else? And how do you like the free sets LEGO is giving away now? Feel free to share your thoughts in the comment section below! Also, you are welcome to share this page with other LEGO fans, so they can submit their ideas as well. The more the better, so we can flood LEGO with awesome ideas about the freebies they should give us. 😉

And you might also like to check out the following related posts:

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