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Consulting for The Toys That Made Us film

(Written by William)

Back in 2016, theBrickBlogger was contacted by a production company looking to create a documentary about toys. To be more specific, they wanted to look at iconic toys that shaped the fans of today. The goal was to pick out eight major toy lines and focus in on their social impact. As you can imagine, LEGO was one of the toy brands at the top of their list. As I have experience with a wide range of media, along with extensive knowledge about LEGO, plus had some free time, I was selected to work with them. It sounded like an interesting project, so I was excited to have this opportunity. Today, I wanted to share with you about what it was like to consult for The Toys That Made Us documentary. 🙂

I guess the best place to start is to cover what was involved with this project and what I needed to do. First, I coordinated with one of their heads of production to set up a phone conference with them, their lead researcher, and myself. Fortunately, we all were in California so didn’t have a problem with time differences. The conversation lasted probably two to three hours. Once you get me started talking about LEGO, it’s kind of hard for me to stop! This was back in 2016, and their goal at that point was to get a baseline for directions to take the documentary.

The team was familiar with the various documentaries out there and wanted to make sure that they didn’t end up with a copy and paste on the history of LEGO. With most of the toys they had in mind, a history lesson would be perfectly fine, since those toys didn’t have that many documentaries about them. However, there has been so many films and publications on LEGO’s history, they wanted to produce something different. So their initial questions really centered on my opinion as a fan as well as other opinions I’ve noticed from other fans.

Some of the questions I remember were, “What’s the most ridiculous things LEGO has done in the minds of fans?” and “Are there any famous fans that might surprise someone?” Along with these were some solid historical questions that I hadn’t seen addressed in other documentaries like, “What holy grail sets are there?” and “Are there any myths about LEGO that have been mentioned by fans over the years?”

After the first phone call, I stayed loosely in touch with the lead researcher by sending him any interesting articles about LEGO that I thought he might find useful. I chose news pieces that related to various things we spoke about in our call.

Then in the middle of 2017, when the bulk of the research really got started, I had one more phone call with just the head researcher. This second conversation was somewhere between an hour and two hours. This time, they wanted to prepare themselves for a trip to Denmark. To make the experience as productive as possible, we discussed the best people to talk to, and we also bounced around some ideas about questions to ask.

At this point, my part in the making of the LEGO section of The Toys That Made Us was mostly over. But I also happened to be able to participate in another way, which came about by chance. During our previous conversations, I was asked if I didn’t mind being filmed. I said, “yes,” but turns out that they didn’t need me for that. They also mentioned that pictures might be asked for, but again they didn’t contact me.

Fast forward to January 2018. At my local LEGO User Group, one of our members was asked at a convention if he would like sharing photos of his collection for the LEGO episode of The Toys That Made Us documentary. He was given a business card, which, unfortunately, he lost. So not wanting to let this opportunity pass our club by, I reached out to my previous contacts to see if I could figure out who spoke with my friend.

Success was on my side, and I was able to track down the woman our club member met, and got her contact info. This gave an opportunity for our club members to send in pictures of their collection that, hopefully, will be included in the documentary. But I didn’t want to stop there. As I knew I was going to write this article, I also thought to let our readers on the opportunity to share their LEGO collections with the producers. Of course, this might break the lady’s email account, so I asked how this could be done. She suggested sharing photos at The Toys That Made Us Facebook page.

What they are looking for are pictures with as much of your collection as you can possibly squeeze into one shot. It doesn’t matter if it’s built official LEGO sets, custom creations, sets, or LEGO sets in boxes – as long as it’s LEGO, it’s good! However, if you’re like me, it might be hard to fit your entire LEGO collection in one shot, unless you back up really far. So, what I did was sending in a series of three pictures that covered a decent portion of my collection. If you would like to participate, keep in mind that the sooner you send in your pictures the better. I was told that although there is no set date yet at the time of this writing, the next wave of the episodes (which also includes the section on LEGO) is only a few months off.

And to go back to my discussions with the producers, you might be wondering what answers I gave to their questions. Keep in mind that my contributions in this regard may or may not be used in the documentary, but I thought it might be interesting to share them here.

For the holy grail set, I mentioned the #10179 LEGO Star Wars Ultimate Collector Series Millennium Falcon from 2007. At the time of the discussion, a re-release of the Falcon was rumored, but nothing was officially announced. I also mentioned that tastes vary and some good alternative answers are the iconic #375 LEGO Classic Yellow Castle 1978, the #3450 LEGO Statue of Liberty from the year 2000, the LEGO monorail sets, and I might have also mentioned the #1989 LEGO Pirates Black Seas Barracuda from 1989.

For myths about LEGO, I could only think of one. Rumor has it that all the old moulding trays that LEGO retired through the years are placed in an underground secret vault. However, during tours at LEGO’s headquarters at Billund, Denmark, the tour guides make it sound like the trays are mixed in with the concrete foundation of the buildings. This doesn’t make a whole lot of sense though, considering they would need to continuously re-pour concrete. So does this mean that LEGO really does have a secret vault where they keep the retired moulding trays? Well, that’s what rumors say…

As for famous people who like LEGO, I can remember mentioning two names during the discussions. The first was Ed Sheeran, who’s actually not too surprising since he did write the song The LEGO House. The other name I can recall was Finn Balor, who is a famous professional wrestler currently signed to World Wrestling Entertainment, Inc.

Oh, and if you were wondering, I was not compensated for my contributions to The Toys That Made Us documentary. That’s not to say I didn’t ask. As I told the producer, I’m always looking for more ways to buy LEGO. But compensation or not, participating in making the film was very fun. I even proceeded to convert the producer and the head researcher into becoming LEGO fans. And wouldn’t you know it, my last conversation with the head researcher revealed the producer did pick up one of the larger sets, which I believe was the #10247 LEGO Creator Ferris Wheel.

That’s all for now! Hopefully, you get a chance to share pictures of your own LEGO collection at The Toys That Made Us Facebook page. And like most of you, I can’t wait to check out the episode about LEGO! In case you are not familiar with the series, the first four episodes began streaming on Netflix at the end of last year focusing on Star Wars, He-Man, Barbie, and G.I. Joe toy lines. The remaining four episodes will cover LEGO, Transformers, Hello Kitty, and Star Trek. Below is the trailer for the series.

What do you think? Have you watched any of the previous episodes of The Toys That Made Us documentary? Which toys, besides LEGO, had an impact on your life? How would you have answered the questions they producers asked me? And are you planning to share your LEGO collection with the producers? Feel free to share your thoughts and discuss in the comment section below! 😉

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LEGO Ideas latest news & updates

An interesting piece of news that came out at the end of last month that we haven’t discussed yet, is that the LEGO Ideas team announced their decision about the latest batch of fan-submitted projects for the potential to become official LEGO sets. There were six projects in this review period, and to the disappointment of many LEGO fans, none of them were chosen. But, there is also some hope, and some good news, so let’s talk about it all. 🙂

The six projects included in this review period were as follows: Gilmore Girls – Luke’s Diner by Rainer Zufall, The Wonders of Peru by cdwboy1979, NF-15B Research Aircraft by Mammalucco, I’m Your Father by szabomate90, NASA Space Shuttle (Saturn V Scale) by KingsKnight, and NASA Saturn V Launch Umbilical Tower by whatsuptoday. All of these projects reached the required 10,000 public votes, however it was up to the LEGO Ideas team to decide if any of them would meet their criteria to become an official LEGO set. In the video below, Hasan from the LEGO Ideas team shares the results of the review process.

The LEGO Ideas team knows well that not selecting any of the projects in a review period can result in a lot of disappointment, and even turn people off from using the LEGO Ideas platform as either project creators or voters. In fact, there are around 350 comments (at the time of this writing) on the announcement post with LEGO fans voicing their displeasure, and there are many more discussions about the decision at various LEGO fans sites and forums.

If I remember correctly, this is only the second time when the LEGO Ideas team didn’t select any of the projects, so they must have had some very important reasons. While they don’t share specific details about why each project was rejected due to the confidential nature of the process, the LEGO Ideas team does list some important factors that the review board looks into when evaluating projects in review. These include but are not limited to the following:

  • Products currently available in stores – Sometimes projects can overlap with, or are too similar to, existing products and it therefore doesn’t make sense to launch a competing set.
  • New (and confidential) products currently being developed internally – Sometimes projects overlap with, or are too similar to, products LEGO’s designers are already working on that may still be 1-2 years out.
  • Licensing possibilities and conflicts – Sometimes LEGO can’t come to an agreement with the company that owns the intellectual property rights to a model or character, or they may not wish a LEGO version of the property.
  • Production capacity – Sometimes a project that might use many of a certain element can potentially have significant impacts on LEGO’s production capacity, which is planned and forecasted in advance.
  • Build quality – Sometimes projects are not stable or solid enough to live up to the LEGO quality standards. If you’re building a model in LEGO Digital Designer, it’s always good to test the model by building a physical prototype to ensure real world stability.
  • Feasibility – Sometimes projects contain elements critical to the build that are no longer produced, which would mean the model wouldn’t be feasible. Other factors overlap into the feasibility of a project.
  • Playability – Sometimes playability is considered depending on the project itself and whether or not it’s critical to the build.
  • Expected demand – Sometimes, even though a project has reached 10,000 supporters, the LEGO Ideas review board evaluates that there isn’t sufficient potential demand to mass produce such a set.
  • Brand fit – Sometimes projects don’t fit the LEGO brand values. Although the LEGO Ideas team does their best to moderate all submitted projects based on their guideline for acceptable project content, there are times when models may make it to 10,000 supporters and be deemed not to fit the LEGO brand values at this point.

Of course, this list may or may not satisfy LEGO fans about the decision to reject all of the submissions, and it also makes them wonder about the future of some of the projects. For example, there are very persistent rumors that a LEGO Star Wars Cloud City set is coming, which is likely overlapping with the Star Wars submission. So, there is still some hope here.

LEGO fans also note that rejecting the NASA projects doesn’t seem to make much sense. The previously approved #21309 LEGO Ideas NASA Apollo Saturn V is immensely popular, so much so that LEGO has been having a hard keeping it in stock ever since it was released last summer, and all other LEGO Ideas NASA sets have been very popular as well. The umbilical tower (made by the same designers) would have been a perfect companion for the Saturn V. And, while LEGO made the NASA space shuttle before, there is no currently available version. All of this makes LEGO fans speculate that LEGO might be working on some NASA sets on their own. Having something similar in the works might also have been the reason why the research aircraft was rejected. So, there is hope here too.

Some LEGO fans are also disappointed about Luke’s Diner. My personal view on this is that this might have to do with the #21302 LEGO Ideas The Big Bang Theory being one of the least popular LEGO Ideas sets. I’m basing this on the fact that it was never in backorder state, and that it was frequently listed on sale. Cutaway interiors might just not be as popular with LEGO fans. Interestingly, even though the Wonders of Peru project reached 10k votes, I haven’t seen any complaints about it being rejected. I like it, but perhaps it was too much of a regional idea that didn’t appeal to the larger LEGO fan base.

The good news I mentioned at the beginning is also shared by Hassan in the announcement above. The next batch of LEGO Ideas projects are already in review, and at least one of those projects has been selected to become an official LEGO set. Which project it is and whether there will be others, will be shared later this summer, once the evaluation of all projects has been completed. There has been quite a bit of talk amongst LEGO fans which of the seven project is the one that was already approved.

Both The Dive Shop and The Lighthouse are very popular candidates. They were submitted by RobenAnne, who also designed the very successful #21310 LEGO Ideas Old Fishing Store. Many people would like to collect the whole series for a fishing village display. Another likely candidate is the Pop-Up Book by Jason Allemann and Grant Davis. Jason also designed the previously released #21305 LEGO Ideas Maze set, and his mechanical LEGO creations are very popular in the LEGO fan community.

Opinions on the other projects currently under review are RuPaul’s Brick Race by SeeMarkGeek, The LEGO Christmas Story House by twrt0es, and the Jaguar E-Type Roadster by Ozzyeatingbats. Opinions on these are more unsure as far as the possibility of becoming an official LEGO set. We will have to wait until the summer to find out. And in the meantime, you can also check out the currently available LEGO Ideas sets originally submitted by LEGO fans under the LEGO Ideas section of the Online LEGO Shop.

What do you think about the review results? Do you think it’s likely that LEGO is already working on a similar project and that’s why the LEGO Ideas candidates weren’t approved? And what do you think of the current projects under review? Which one would you like to see become an official LEGO set? Feel free to share your thoughts and discuss in the comment section below! 😉

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