LEGO, feedback, and you…

by admin on July 24, 2011

in Useful Resources

(Written by William)

Have you ever had a LEGO series that you love to death and then felt it was completely ruined by new sets? Or maybe, LEGO surprised you with an awesome idea, but then never followed up on it? These types of situations often breed a love-hate relationship with our favorite company.


Let’s face it, we are adult fans and we do not make up the largest portion of LEGO’s profits. However, we are the most vocal, most demanding, and most influential fans LEGO has. 😉

To put the big picture in perspective, estimates put adult fans at roughly 5% of LEGO’s market. However, we also account for roughly 20% of the products sold. Consider us the elite when it comes to the LEGO world of commerce. After all, we’re the ones who buy the $400 LEGO Star Wars Death Star, and maybe several copies. 😛

This means LEGO has to walk a very fine line with us. On one hand, it can not alienate it’s main base; after all, children will need to grow up and become adult fans. On the other hand, they can not disregard adults. We are the ones that reach out to communities and put displays up where LEGO, by itself, could not hope to go.

The result is that we will be forced to share LEGO with others, both younger and older. This is not a perfect solution to LEGO’s problem, but it does explain why things are the way they are.


It’s all about feedback. The LEGO-site features a contact section. This allows you to complain as well as compliment the company. This in turn gets passed to those who make the major decisions about the product. The following are two examples:

In the Pirates of the Caribbean iconline LEGO has started bagging and boarding the instructions, stickers, poster, and card in some of the sets.

This process was done due to feedback left with them regarding bent and destroyed instructions. This is currently a test-process; therefore if you like it, you might want to tell LEGO so they can pass the word on to their production-branch.

Another example is the direction of a theme. For instance, the Castle-line at one point featured trolls, dwarves, skeletons, and all manner of fantastical sets.

When they changed over to Kingdoms, LEGO went back to human versus human with only an occasional unicorn thrown in. This change was caused by parents commenting that the Castle-line was too dark for their children. 

In both cases, LEGO used feedback to make decisions. These changes do not ever appear quickly, mind you. The company needs to make wise decisions that will affect them in the long-term. Therefore, don’t feel discouraged if your feedback feels ignored. Chances are, it will add up later on down the line.


Words are powerful things when it comes to business decisions. Good and bad comments alike will have an impact behind the scenes. Therefore, if you feel strongly about a particular element in any LEGO product, let LEGO know. Remember compliments can help keep what you like and complaints can change what you don’t. :)

You can contact LEGO’s customer service by email, phone or snail-mail. Click on the image below for contact info.

{ 34 comments… read them below or add one }

Sarah July 26, 2011 at 12:14 AM

I’ve generally had positive experiences when I’ve emailed LEGO, whether it is a comment, complaint or compliment. A few times, I got odd emails back that were obviously by new employees that didn’t know how to use the templates or which one to use, but 90% of the emails I’ve gotten back have been good, either responding to my problem or giving me the information I’m looking for. They’re pretty good about sending you any replacement parts for either missing or damaged parts.

I’ve also gotten some tidbits of info, nothing too secret. But I did recently get a confirmed list of Superheroes, though they couldn’t tell me any sets or all of the superheroes that they’re going to make.


FrenchToast July 27, 2011 at 9:48 PM

Thanks for this post, William! I recenty called lego because our pirates of the caribbean set had flat gold coins and bars instead of shiny ones, and they sent replacements immediately! So yeah, their customer service is great!


brickhead July 28, 2011 at 1:29 PM

I have also had those gold coins and bars replaced! 😀


Will July 30, 2011 at 8:16 PM

I totally forgot about those pieces. I figured that they just changed their mind when they released the sets and didn’t change the packaging. But now I’m going to call them and get the replacements.

Thanks for your post. It’s been very helpful!


John August 8, 2012 at 4:06 PM

hey lego please please make lego universe come back i have played it many times and i want to ninjago city please email everyone that has lego universe please do that


Matt September 12, 2012 at 9:39 PM

Lego should make a green lantern set and a set with the flash


Tony December 29, 2012 at 11:09 AM

Lego company totally ruined my children’s Christmas this year. They did not send the presents on time, and when I called they said that they cannot call every customer to doublecheck the details…What a service for such a family-oriented company…


admin December 29, 2012 at 11:31 AM

Tony, I’m sorry to hear that you ran into issues. Did you place your order before the cut-off date for delivery for Christmas? It was the 15th of December if you choose Standard Delivery. With Express Delivery the cut-off date was the 19th to receive your order by Christmas. If you choose the correct shipping method and ordered on time you should definitely call LEGO and try to work out some solution. If you ordered later then the above cut-off dates there is really not much LEGO could have done. They did advertise clearly what the cut-off dates were both online and in the printed catalog. Hopefully your children can forgive Santa and will still enjoy their LEGO even if it was a little late. Let me know if you have further thoughts. 😉


julie January 14, 2014 at 11:48 AM

its great fun to play with but maybe it needs to have less pices


John Mollozzi March 2, 2014 at 5:58 PM

My 11 year old son John wanted to write to Lego and inform them that he is looking for a new challenge. Building Lego’s has always been a hobby however purchasing Lego’s for ages 14/18 takes minimal time to put together. Also as a suggestion more Lego movie sets, such as, Octan tower, should be created. Thanks.


admin March 2, 2014 at 8:05 PM

John, the next step in the evolution of a LEGO fan when they”grow out” regular LEGO sets, is to start designing and building their own creations. That is the ultimate Master Builder. 😉


John Mollozzi March 10, 2014 at 8:33 PM

Sorry to bother you but if LEGO were to make the Octan Tower as set
For the LEGO Movie theme you can tell me


admin March 11, 2014 at 9:44 AM

John, LEGO employees are not allowed to talk about upcoming sets. But it is a nice idea to have the Octan Tower. :)


John Mollozzi March 10, 2014 at 9:18 PM

Very sorry to bother you again but does LEGO ask video game companies,to let them make sets of the video game.If yes can you try to ask to make Plants vs. Zombies sets. Again sorry to bother you I just wanted to tell my feedback.


admin March 11, 2014 at 9:45 AM

John, you might consider submitting that idea to LEGO CUUSOO. If there are at least 10,000 who would like the idea, LEGO may consider it for production. 😉


John Mollozzi March 11, 2014 at 10:31 PM

How do I create a LEGO CUUSOO set and a box design and do you have a suggestion how to make a Dr. Zomboss minifig I have the legs and body
can you help me get a brain head piece if you can help me I would really
appreciate it


John Mollozzi March 11, 2014 at 11:01 PM

How do I create a LEGO CUUSOO set and box design I am trying to create a plants vs zombies the set would be called Dr. Zomboss’s attack
So I am trying to buy 7 zombies from the minifigures series and I am having a difficult time creating a zombot for Dr. Zomboss and if I get
10,000 people who agree with my idea it could be up for production
And what would happen if my set was produced and liked would you like me to make another set


John Mollozzi March 11, 2014 at 11:03 PM

Sorry for asking twice about CUUSOO I thought I did not post that first one


M.SHRUTHI July 27, 2014 at 3:33 AM

I LOVE LEGO FRIENDS.It is my favourite in lego.I always wanted lego
One fine day my father bought me a lego friends ”STEPHANIES NEW BORN FOAL”.Then I started to fix it.When I was done I read the last page and I saw that I can go to the website and fill the feedback. I wish I could win.I just love lego friends. I dont mind if I dont win beacause participating is more important. I HOPE I GET A LEGO FRIENDS TOY.
If I win I will wish to get the heartlake pool or heartlake mall
of lego friends.


joshua December 22, 2014 at 1:41 AM

hello how fast can the 70051 lego remotecontroll go?


admin December 22, 2014 at 10:20 AM

Joshua, I don’t know of any LEGO set or part with that number. :(


Lombard December 31, 2014 at 5:56 AM

I’m sorry but I writ this letter in french because I’m french.
Ma fille a eu la basse de sauvetage legofriends pour Noël, ce qui nous à fait passer une superbe journée de montage ensemble (mère-fille).
De plus les couleurs sont superbes très flachie,à la mode, pour la manipulation c’est un très bon apprentissage, elle a 6 ans, ça lui a permis de développer son sens du touché.
Maintenant elle passe des heures à jouer avec. Mille merci pour ces joués géniaux.


Tyler Tripp January 2, 2015 at 1:15 AM

I have just received and built lego star wars Mos Eisley cantina set number 75052. it was a very fun experience to build the set. the only downside to this set is that they didn’t give a forth both musician


andrei.l January 4, 2015 at 1:02 PM

the lego city arctic set the helicrane 60034 is awsome !!!!!!!!!!! I thing everyone should get it !!!!!!!!!!!!!!!!!!!



admin January 4, 2015 at 3:06 PM

Yeah, that’s a very nice set! 😛


andrei.l January 4, 2015 at 1:04 PM

p.s i do not have an email :( sorry


andrei.l January 4, 2015 at 1:11 PM

the helicrane is awsome !!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I belive everyone should have it !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!:)

P.S I don’t have an email !!!!! :( sorry!!!


Yosita Rukkumnerd February 27, 2015 at 4:40 AM

I’m Thai girl who love every Lego friends set. It make very happy and funny. Thanks.


christmas leubrie March 23, 2015 at 6:11 PM

I was shocked and disappointed to see the pink themed and stereotyped ads focusing on girls with ads about makeup and other stupid approaches to supposedly getting girls interested in your products. I now see why companies like Goldiblocks have arisen, if this is the best you are capable of coming up with for girls . Somewhere in your company there must be someone who sees how negative this approach is to getting girls using your toys. Girls want to explore their creative engineering minds just as much as boys do. You , quite obviously , need women involved in your advertising dept who are aware of how alienating your current ad scheme is to parents of girls. If you don’t change, I am sure you will get lots more comments like mine. For sure this educator and grandparent will be buying other toys with more positive NON-pink and positive encouraging images and ads for the many children in my life. Grow up! ( Maybe you will only do this when parents of girls are affecting your bottom line?? Perhaps a boycott might help you wake up???)With our country urgently needing girls involved in STEM as their interest and career , you are going the opposite direction.What is wrong with you???


admin March 23, 2015 at 6:46 PM

You might want to share your feedback with LEGO. Here we are just a LEGO fan community. LEGO Friends is one of LEGO’s most popular themes with explosive growth ever since it was released. So while some people may not like it, it is very popular with the target audience of little girls who were previously not interested in LEGO sets.

All LEGO sets can be played with by both boys and girls. There is no restriction. It is up to each child to pick the theme they like. There are girls who are interested in math and science, and there are also girls who like girly stuff. LEGO Friends is preliminary for them. Girls who prefer more gender-neutral or even boyish sets have plenty to choose from already. :)


Commonsense August 12, 2015 at 10:00 PM



admin August 15, 2015 at 11:02 AM

You may want to leave feedback to LEGO about your experience. We are just LEGO fans here. There are many toys that don’t require construction, so perhaps those would be better for you. LEGO is specifically for people who like to build and create from your own imagination. :)


oscar October 10, 2015 at 9:09 AM

hey lego make a background inside every lego set box


oscar October 10, 2015 at 9:09 AM

lego please make a background inside every lego set box


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