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LEGO Friends – available now!

by admin on January 5, 2012

in LEGO Friends

The long awaited and debated LEGO for girls sets called LEGO Friends are now available! But before showing you the list of all the LEGO Friends sets currently in stores, I thought I start out with this funny cartoon from the LEGO forum fbtb.net, which pretty much sums up what all the LEGO Friends controversy is all about (click for larger view). ;)

Now that we have so nicely welcomed our new LEGO Friends, let’s get back to the sets themselves. LEGO Forums are abuzz with reviews on the LEGO Friends sets, as fans are trying to figure out if they should love them or hate them. So far the consensus seems to be that the colors are amazing, the accessories are great, and as far as the Friends figures go; well, LEGO fans have been doing some “interesting” experiments. :twisted:

:arrow: LIST OF LEGO FRIENDS SETS AVAILABLE NOW:

#3061 LEGO Friends City Park Cafe – $29.99 – Build a hip hangout for the LEGO Friends with a side of fresh-baked fun! The City Park Café is the coolest place to hang out in Heartlake City, where the Friends meet for sweet treats and cold shakes in the sun! – BUY HERE

#3065 LEGO Friends Olivia’s Tree House – $19.99 – Explore nature with the LEGO® Friends in Olivia’s Tree House! Head to the treetop for sky-high fun in Olivia’s Tree House where the LEGO Friends watch the stars, hide secret treasures and camp out! – BUY HERE

#3183 LEGO Friends Stephanie’s Convertible – $14.99 – Cruise in style with Stephanie’s Cool Convertible! Take the LEGO Friends and their puppy on the road in style with Stephanie’s Cool Convertible then make it sparkle with carwash accessories! – BUY HERE

#3187 LEGO Friends Butterfly Beauty Shop – $24.99 – Get primped and pretty at the Butterfly Beauty Shop! Makeover the LEGO Friends at the Butterfly Beauty Shop with makeup, hair accessories and tons of realistic details for serious salon fun! – BUY HERE

#3188 LEGO Friends Heartlake Vet – $39.99 – Help the animals back to health at the Heartlake Vet! Take care of the LEGO Friends’ animals at the Heartlake Vet with 3 animals, an X-ray machine, bandages and tons of realistic accessories! – BUY HERE

#3315 LEGO Friends Olivia’s House – $69.99 – Hang out at Olivia’s House. Head over to Olivia’s House for a sleepover and barbecue with her whole family and fun accessories to decorate with! – BUY HERE

#3930 LEGO Friends Stephanie’s Bakery – $5.99 – Throw a garden party with Stephanie’s Outdoor Bakery! Take the LEGO Friends fun out into the sunshine for a garden party with Stephanie’s Outdoor Bakery featuring fresh-baked accessories! – BUY HERE

#3931 LEGO Friends Emma’s Splash Pool – $5.99 – Have some fun in the sun with Emma’s Splash Pool! Cool off in Emma’s Splash Pool with the LEGO Friends where they can work on their tans in the lounge chair or have an ice cream treat! – BUY HERE

#3932 LEGO Friends Andrea’s Stage – $9.99 – Make Andrea a superstar with her stage! It’s time to shine on Andrea’s Stage as she puts on a show for all of Heartlake City with the spotlight, piano, boom box and microphone! – BUY HERE

#3933 LEGO Friends Olivia’s Workshop – $9.99 – Explore a world of science fun in Olivia’s Invention Workshop! Start exploring science and invention in Olivia’s Invention Workshop with her pet robot, crystals, microscope and more awesome accessories! – BUY HERE

#3934 LEGO Friends Mia’s Puppy House – $9.99 – Primp Mia’s puppy and win first place! Get Mia’s puppy ready to win the prize ribbon at the Heartlake Dog Show with cool accessories including a tub, brush and grooming table! – BUY HERE

#3935 LEGO Friends Stephanie’s Pet Patrol – $9.99 – Help Stephanie to patrol for pets on her cool quad bike! Rescue the animals of Heartlake City with Stephanie’s cool quad bike, equipped with a trailer and carrot for her bunny Daisy! – BUY HERE

#3936 LEGO Friends Emma’s Design Studio – $9.99 – Create cool clothes in Emma’s Fashion Design Studio! Stitch up the coolest threads in Heartlake City with Emma’s Fashion Design Studio and all of the accessories you need for fancy fashion fun! – BUY HERE

#3942 LEGO Friends Heartlake Dog Show – $19.99 – Help Mia bring her pretty puppies to the Heartlake Dog Show! Help Mia’s puppies to win the prize ribbon on the podium by grooming them, parading them on the runway and guiding through the obstacles! – BUY HERE

Please note that the above links with each set are for the official LEGO Shop. However the LEGO Friends sets are also available at Toys’R’Us stores, Target and Walmart. Online they are also available on Amazon where prices are a tad better (also you would get free shipping for orders over $25 and no tax in most states):


There will be more LEGO Friends sets coming out in the summer, so stay tuned. In the meantime, if you would like to learn more about this bold and interesting move from LEGO with the new LEGO Friends line, you might want to check here: :)

{ 11 comments… read them below or add one }

MuhaBagci January 5, 2012 at 12:08 PM

I actually really like this “Friends” Idea, even as boy. The sets do have new colors and are really Lifestyle. I just don’t like that these’s so much pink. OK, it’s for girls and they mostly like pink, but I think a few sets should have other colors like light-blue or yellow. The new mini-figures are really cute, I personally like them, but hope that they are going to introduce some Lego Friends Boys, which are good friends from the core 5 girls. I mean, it gets lame, to live in a City where just girls live O_O I will buy the sets I like, but I really won’t buy this horse and animal show stuff, that’s too girly. But yea, I really don’t understand what people have against them. I really like them =)

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Quad January 5, 2012 at 6:18 PM

Haha! That comic was hilarious!

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admin January 5, 2012 at 8:58 PM

Qoad, yeah, I thought readers would like it! It is funny and sums up the complaints really well. ;)

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Sarah January 5, 2012 at 10:13 PM

I’ve finally figured out that I am 95% in love with Friends – the new colors, the new pieces and accessories are awesome! I love the new flowers, butterfly and ladybug mold plus all the various “tools.”

But the mini-dolls hold me back from wanting a copy of every set. I think they’re cute, but I don’t like that they’re not compatible with normal minifigures. If LEGO had redesigned the minifigure so that the body parts were still interchangeable, but more curvy, I would have been fine.

As it is, I’m okay with this because now I’ll just buy a few of them for the parts. If I liked these 100%, I’d want a copy of each one to keep as is and then extra copies for parts. This way, I have more money for Super Heroes, Ninjago, Minifigure Series 6 and the summer LotR sets.

…yeah, I’m not your typical female. ;-)

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admin January 6, 2012 at 10:52 AM

Sarah, your feelings on LEGO Friends are shared by most adult LEGO fans. But it seems that the target audience likes them so far. This reminds me of the Jack Stone figures. They were larger then LEGO minifigures and had a target audience of children who grew out of DUPLO, but were not quite ready for LEGO. So this is not the first time LEGO is trying something like this. Jack Stone faded out after a while, but what I have read so far in regards to LEGO Friends is that the target audience is already in love with the sets. So maybe the best approach for adult fans is to buy the sets they are interested in and give the mini-dolls away to a little girl. There is a really excellent and lovely review on LEGO Friends by Brickset member georgebjones with some surprizing twists. You might want to check that out: http://www.bricksetforum.com/discussion/2440/lego-friends-will-it-be-a-hit-or-a-miss/p3

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Marty January 12, 2012 at 9:10 AM

My local TRU has a full middle-of-the-aisle display for the LEGO Friends line. We went there this weekend because my kids had some gift cards that they had received for Christmas. My 4.5 year old daughter has been interested in the traditional LEGOs in the past, but when she saw this display, she ran straight to it and announced that this is what she wanted to get with her gift card.

We picked up two items (#3061 LEGO Friends City Park Cafe and #3931 LEGO Friends Emma’s Splash Pool) and she loves them. We have built them and taken them apart about three times so far. She loves the updated mini-fig girls.

It appears that LEGO may have done the right thing to capture the interest of girls (at least young girls in this case).

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admin January 12, 2012 at 11:23 AM

Marty, your little girl is not the only one who is excited about Friends. I have heard/read very similar responses from other parents, and so far Friends are flying off the shelves. It seems like LEGO did do a good job with their research. :)

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Maxx January 13, 2012 at 1:37 AM

Hi, my name is Emma, Maxx is my dad.
I really like the Friends sets, especially the Emma figure(c:
Love the figs and the laptop and colored tools, the piano, animals….
Everything and we play with my dads LEGO all the time.
When these hit the store here we will buy them ALL (dad:keep dreaming!)

Hi, I am Melle, I would first buy the animal sets and use them with my playmobil (Emma: No you can’t do that!!!).
I really like the rabbit and dogs, maybe buy them loose on BL?

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admin January 13, 2012 at 12:13 PM

Well, hello there Emma and Melle! Nice to have you over! I’m glad you like your Friends! I think your daddy is going to go broke, because there are more awesome Friends sets coming out in the summer. Big ones! :roll:

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Maxx January 14, 2012 at 2:08 PM

I am allready saving up for these(c:

I think we will be buying the complete serie.
LEGO did well, these figs are exactly what girls like.
The parts from “normal” sets can be used and everything fits.

The buildings are very nice, very playable from what I have seen sofar.
Dad can’t wait for these to be released here, LOL!

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admin January 15, 2012 at 10:51 AM

Maxx, you are a lucky chap! With three daughters you have all the excuses to get these! Have fun! :)

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