Let LEGO know what you think!

by admin on April 6, 2013

in Community News

A few times a year LEGO sends out a community survey to various LEGO User Groups and fan-sites asking them to encourage their members to complete an online survey. This is your chance to share valuable information with LEGO so they can continue improving their products and services. 🙂

LEGO Survey

LEGO is particularly enthusiastic to reach as many adult LEGO fans as possible to take the survey and help them with their market-research, so please let your friends and family who are into LEGO know about the survey too. Here are the LEGO survey details:

Dear AFOL community,

We want your help to understand how we can best support and improve the LEGO fan community.

To learn more about the adult LEGO fan community, we distribute a survey 4 times a year. The surveys help us understand what you and your fellow AFOLs are engaged in, what you think of your LEGO hobby, and how you perceive the LEGO brand. Survey results guide our team at the LEGO Group as we work to better support the fan community. As such, the surveys help us decide where to spend our time and money.

After the survey we will provide the LEGO Ambassadors with a brief description of the general findings. The findings will then be shared broadly with the adult LEGO fan community.

Please note that the survey will only be accessible until April 18th. Thank you very much for your help!

Kind regards,

Tormod Askildsen – Head of the LEGO Community Engagement & Events team, Jan Beyer – Community Operations Manager EU/Asia, Kevin Hinkle – Community Coordinator AMS, Kim Ellekjær Thomsen – Community Coordinator

LEGO Survey Details

You can find the LEGO community survey at the following links. Thanks for participating and giving your feedback to the LEGO Group!

If you have any questions or comments about this LEGO survey you are welcome to share them below. How did you like the survey? Any particular questions that stood out for you? How do you think LEGO will use this info? Any ways you think the survey could be improved? 😉

{ 26 comments… read them below or add one }

Kimono Jay- MOUTH OF LIGHTING April 6, 2013 at 11:28 AM



admin April 6, 2013 at 7:39 PM

Good job! I did it too! 🙄


Kimono Jay- MOUTH OF LIGHTING April 6, 2013 at 11:29 AM

oops, sorry bout’ the caps..


Chris of Yoda Archives April 6, 2013 at 12:44 PM

I’ll fill this out tonight, after my son goes to sleep. I’m glad they ask for input. I’ve answered their web site surveys a few times as it pops uo while I’m shopping.


Legoman640 April 6, 2013 at 4:07 PM

Same thing happens to me! I always answer it though.


Legoman640 April 6, 2013 at 4:14 PM

Just completed mine. :mrgreen:


admin April 6, 2013 at 7:41 PM

Yeah, LEGO actually does take these surveys seriously, although I have to say this was the shortest community survey I have ever filled out. I guess they just want to get to the point. 🙂


Rin Kagamine April 7, 2013 at 1:19 AM

I decided to be a jerk even though im a fan and simlpy collecter nothing else I SOMETIMES make customs SOMETIMES! well why did I do IT? I dont know! Its a secret to everybody


I will keep on changing names just wait a moment... April 7, 2013 at 1:04 AM

>>>>>Yes thats my new name<<<<Also admin did you know i was i because of the fact that when i wass luigis main enemy i stated the name Dracachu<<<>>>>


All on legend of zelda Nace might wanna see this in case he hasnt I aslo am a huge legend of zelda fan Im a gamer nerd love tech anime etc. Hate sports love violence But i HATE violence on animals thats messed up!


Rin Kagamine April 7, 2013 at 1:11 AM

….Okay avatar came… So blurb. what do I do now? meh forget it… RANDOM KANJI RANDOMNESS! タコベルはタコベルであり、そのタコスはそうその私あなたの悪夢あなたのキラー·アベンジャー魂本体をええので、それはタコスが好きそうな味!カイ死ライフタコス飢餓タコス!それがどうしたと思う?


ninjanut April 7, 2013 at 8:45 AM

Wow, I don’t understand that :(:):


ninjanut April 7, 2013 at 8:45 AM

Ugh, not frown moving smile.


admin April 7, 2013 at 9:06 AM

The short answer is no, although it was a comfirming factor. 😉


Legoman640 April 7, 2013 at 1:12 PM

Wow. He(or she)seems very interested in anime and japenese…… 😐


Rin Kagamine April 7, 2013 at 1:12 AM

okay huge apologies (or however thats said) that was random and uneccesary. GOOGLE TRANSLATE IT THOUGH


admin April 7, 2013 at 9:07 AM

Dracachu, no randomness please. Please have enough respect for our community to post relevant comments. I have deleted most of it as it was taking up way too much space. 😕


Rin Kagamine April 7, 2013 at 11:27 AM

makes total sence it was lyrics custom and actual lyrics ixture… 😛


Darth Awesome April 7, 2013 at 5:38 AM

Done it over and over again, can be so annoying at times…


admin April 7, 2013 at 9:08 AM

Yeah, I know, I have done it many times too. but if it helps them make decisions I don’t mind helping out for a couple of minutes. 😉


Fikko3107 April 7, 2013 at 9:44 AM

Does anyone find it ironic that LEGO doesn’t hold surveys for minors, despite them being the supposedly majority of consumers?

P.S: Yes, I am feeling sour for not being legally allowed to take part in the survey.


admin April 7, 2013 at 11:59 AM

That is actually a really good point. However this survey was specifically for the AFOL community. As far as I know LEGO regularly has surveys on their website as well that randomly pop up. Aren’t those for all ages? I hope so! Otherwise, yeah, kids rule when it comes to LEGO! Or they supposed to… but we have the money. 🙄


Strider April 8, 2013 at 7:38 AM

Well soon I will be old enough to mow our lawn and then I can do other peoples and then I won’t have to wait for my next birthday, I can save up for some really big sets :0


Fikko3107 April 8, 2013 at 10:50 AM

I envy thee who are able to get cash besides from allowance…


Laura April 7, 2013 at 11:31 PM

That’s what the surveys on the back of the instructions are for! Or, at least, when taking them LEGO seems to assume you are a minor and not an AFOL.


Jordan Morrow April 8, 2013 at 9:30 AM

For My school we are doing a project. If you could please check your email. 😀


admin April 8, 2013 at 10:16 AM

Jordan, got it! Will repsond ASAP. 😉


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