LEGO Minifigures Series 10 & Mr. Gold found!

by admin on April 21, 2013

in LEGO Minifigures

It was just about a month ago when the first reports came in from Hungary that packages of the Collectible LEGO Minifigures Series 10 have been found at a local store. Since then news have been trickling in from other countries – mostly from Europe – and this past week they have also started showing up in the USA and Canada. Retail locations where they have been spotted include, Wal-Mart, Target, Toys’R’Us and Fred Meyers, although the official release is not until May. :roll:LEGO Collectible Minifigures Series 10

As we discussed previously Minifigures Series 10 is quite exciting with a nice collection of unique characters; a Librarian, Medusa, Roman Officer, Warrior Woman, Tomahawk Warrior, Skydiver, Bumblebee Girl, Grandpa, Paintball Player, Sea Captain, Sad Clown, Revolution Soldier, Baseball Player, Trendsetter Girl, Painter, and Motorcycle Mechanic. Read more about them at LEGO Collectible Minifigures Series 10 Revealed! 

LEGO Minifigures Series 10 Details

Besides the customary 16 minifigures in the series there is also Mr. Gold – an elusive little guy that was randomly inserted into full boxes of the Collectible Minifigures and only 5,000 of them have been made. Kids and collectors are encouraged to hunt for Mr. Gold – which obviously meant to create extra buzz around the series.

LEGO Collectible Minifigures Series 10 Packaging

And yes, some Mr. Gold minifigures have been found already! While on the preliminary images and packaging he looks a more muted pearl-gold color, in reality he is actually fully gold-chromed, including his staff,  as you can see on the pictures below (courtesy of eBay sellers). Also, each of the Mr. Gold minifigures are individually numbered.

LEGO Mr. Gold Numbered Minifigure

LEGO Mr. Gold Chrome Gold Parts

The reaction to Mr. Gold has been quite mixed. Some LEGO fans love the shiny look of the minifigure and are excited about the challenge of finding one. Others are angered that LEGO made the minifigure so rare stating that kids will never have a chance to find him as store-employees and adults in general get a wind that Mr. Gold fetches over $1,000 on the secondary market. Crazy money, if you ask me, for a little piece of plastic – but for some people the thrill of owning such a unique minifigure makes it worth the price.

LEGO Mr. Gold Collectible Minifigure Details

So, if you are interested to collect Series 10 of the LEGO Collectible Minifigures I would recommend to start looking at the above mentioned stores. The packaging is gold, as you can see here, so they should be easy to stop. And who knows? You might even find Mr. Gold! 😎

You can also look out for Mr. Gold (and all the minifigures in Series 10) on the secondary market like eBay and Bricklink. I expect that prices for Mr. Gold will gradually come down to the $300-$500 price-range as more minifigures get found, but then go back up again as they get locked away in the super-secret vaults of collectors. Unless of course LEGO decides to release a second batch – something they have done before.

So how do you like Mr. Gold now that you had a chance to see him? Are you planning to hunt for him? And what would you do if you would find one? Would you keep him or sell him? And what do you think of the price he is selling for? Also, if you do spot Series 10 in your area feel free to share it here so we can track in which areas they are showing up. Thanks! 😉  

And you might also like to check out the LEGO Minifigures section for more news, reviews and discussions, or choose from the following posts:


{ 75 comments… read them below or add one }

A Kimber November 26, 2013 at 8:39 PM

Hello I have a solid silver keychain from Legoland Windsor just after it opened in 1996.Does this have any value ? I can’t find anything about it on any web site. It has a construction workers hat, the word lego on its body and is fully articulated. Also hall marked . Can’t remember how much it cost then, but do remember the sales girl being very surprised to sell one. I think that their where 2 for sale. There was no tag or any packaging. In good conditio, never used as a key ring, but tarnished as it has been in my safe for 17 years in a ziplock bag. Any info great fully recieved.


admin November 26, 2013 at 9:02 PM

I believe this is what you have: As far as I know this keychain is very rare, and unfortunately because of this there is no pricing info. There are a couple of more keychains that were made in the same fashion: I’m going to ask some of my history-buff LEGO friends if they can help you out with any further info. Just give me a couple of days. :)


admin November 27, 2013 at 8:56 AM

All right, so I talked with someone who has all three of the keychains from this collection. They were a very special promotional item. They are worth quite a bit, but it is not really known how much because people who have them won’t sell them, and there is no price-guide information like for most LEGO items.

If you want to sell yours I would list it on eBay in an auction format and let the market decide the price. However because the item is so rare and most people don’t even know it exists, I would put together a publicity campaign at the same time to promote the auction; besically letting people know on all major LEGO fan-sites about what you have and the auction. This way you would maximize the amount of interested people, and the price. I except it would go for several hundred $$$ or even more. 😉


S kimber January 2, 2014 at 5:41 PM

Thank you that is exactly what I have . My husband bought it for me on our first visit to legoland.


addie September 9, 2014 at 11:19 PM

Hi …
I would like to know the meaning of identified and unregister Mr gold….
Is it unregister? Inner plastick sealed but outside plastick had been opened… Thanks a lot


admin September 10, 2014 at 11:12 AM

Addie, what do you mean you want to know the meaning? Would you please clarify?


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