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CNN news: everything is awesome for LEGO

by admin on May 13, 2014

in Other News & Updates

There was a really interesting video published recently by CNN reporter Jake Tapper that I thought to share with you. Jake summarizes LEGO’s past struggles, highlights its current successes, and even hint on some future possibilities. Check it out and let me know what you think! 🙂

LEGO CNN Report - Everything is Awesome

The CNN video was published just the day after The LEGO Simpsons episode came out, and pointed out that LEGO seems to be everywhere these days. Besides The Simpsons’ 550th episode where all of Springfield and its resident get LEGO-ised, there is also the The LEGO Movie with its incredible success. Even Lady Gaga got on the LEGO-craze in her latest music video where she fuses herself with a LEGO sculpture by LEGO artist Nathan Sawaya. And don’t forget about the new LEGO documentary, which just premiered at the Tribeca Film Festival, titled Beyond the Brick: A LEGO Brickumnetary by Daniel Junge and Kief Davidson (you can read more about the documentary here).

The CNN report the goes on to recount some of the challenges from LEGO’s past that almost resulted in bankruptcy, quoting David Robertson, the author of the fascinating book on LEGO’s history titled Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (see full review here: LEGO Book: Brick by Brick Review).

LEGO Book Brick by Brick on Amazon

Then the report turns to the present, highlighting LEGO’s current successes with new product lines, video games and of course The LEGO Movie. David Robertson prediction about where he sees LEGO heading is really interesting… competing with Disney? 🙄

LEGO CNN Report - Competing with Disney

Overall I thought this was a really well put together and interesting report. Or maybe I’m just partial as a LEGO fan? What do you think? How did you like the video? And where do you see LEGO going in the future? Feel free to share your thoughts and discuss in the comment section below. 😉

And you might also like to check out the following related posts:

{ 24 comments… read them below or add one }

Lloydguy May 13, 2014 at 10:26 AM

First Comment! I liked the simpsons episode. I thought it was funny how it included plot elements from the LEGO movie, and hw they even mentioned it 🙂

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Lorca Strand May 13, 2014 at 11:14 AM

My favorite part was the Hunger Games parody. That needed to happen!

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admin May 13, 2014 at 11:30 AM

Yeah, I really liked that too. 😛

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Lloydguy May 13, 2014 at 4:10 PM

It was funny, but I couldn’t believe LEGO is cpompeting with disney (maybe) 🙂

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JediToa May 13, 2014 at 11:13 AM

I bet it was Ninjago and the LEGO Movie that made LEGO so great. That plus the LOTR.

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Lloydguy May 13, 2014 at 4:10 PM

Bionicle saved them from bankruptcy 🙂

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Lorca Strand May 13, 2014 at 11:16 AM

Isn’t this a little to late to be talking about their bankruptcy? Didn’t Knudstorp get them out of bankruptcy over SEVEN years ago?

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admin May 13, 2014 at 11:36 AM

LEGO was close to banruptcy. It never actually happened. It is a huge thing though that they turned it around, and something that is an important reminder both to LEGO and LEGO fans, and even other businesses, what could happen when a company looses their vision and guiding principles. That lesson is never too old and never should be forgotten. It is important to remember the past – not wallow in it, but remember the lessons learned – so we don’t make the same mistakes in the future. It is interesting to note that bankruptcies stay on your credit report for seven years. There is a reason for that. 😉

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ninja of stealth May 13, 2014 at 12:28 PM

when was it close to bankruptcy? 😯

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Lloydguy May 13, 2014 at 4:11 PM

they said a decade ago.

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BLProductions May 13, 2014 at 4:20 PM

2003 to be more specific. Nothing new that year. 😕

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ninja of stealth May 14, 2014 at 12:12 PM

whoa, I never knew they almost went into bankruptcy.

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ninja of stealth May 13, 2014 at 12:27 PM

Everything is awesome for LEGO. 😉 megablocks and kre-o don’t stand a chance! 😀

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admin May 13, 2014 at 1:22 PM

Yeah!…. :mrgreen:

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Lloydguy May 13, 2014 at 4:12 PM

Go LEGO! Boo Other -Brands -That -Shall-Not -Be-Named! 🙂

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NinjagoNerd36 May 13, 2014 at 2:02 PM

LEGO competing with Disney? Did I read that correctly? Disney makes movies, and LEGO makes toys. I don’t really see the threat of competition here…

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admin May 13, 2014 at 3:18 PM

If you watch the video it will be more clear of what that refers to. 😉

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LloydTheRulerOfNinjago May 14, 2014 at 4:48 PM

Why would LEGO compete with Disney if Disney has some of their major toy brands including Star Wars, Disney Princess and Pirates of the Carribean?

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admin May 14, 2014 at 7:40 PM

I had that question as well…

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Lloydguy May 14, 2014 at 9:06 PM

I thought that was weird, but I guess it means who makes the most money

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BLProductions May 13, 2014 at 4:18 PM

Interesting! As I really didn’t know anything about Lego until 2011, I never knew it was close to bankruptcy 😮 ! But it makes sense b/c it was the same-old HP and SW stuff, those aren’t the most popular…. 😕
Although, the video makes it sound like Lego is a group of greedy toy makers. Sure, the world runs on money, but it almost sounds like Lego is out to make money, not toys. 😕 😐

BTW, last night I found that the Ultra Agents sets are coming out on May 25 in the US and Canada 🙂 , but strangely they’re not on the UK site. 😕

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ninja of stealth May 14, 2014 at 12:14 PM

may 25th YAY!!!!!!!!!!!!!!!!!

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ninja5 May 14, 2014 at 7:19 AM

May 25 for Agents? Yay! I missed the old ones because I spent my money on other stuff.

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ninja of stealth May 14, 2014 at 12:15 PM

the old ones (agents) got discontinued when me and my sister started really getting into LEGO. 🙂

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