Brazilian LEGO fan Arthur Sacek is well known for his amazing robotic LEGO creations (links below if you haven’t seen his work yet). Arthur recently teamed up with Elevation Digital Media for making a LEGO paper plane machine for a commercial for Arrow Electronics. 🙂
I’m not going to say more as an introduction, because I don’t want to spoil the experience for you of watching the commercial the first time. Enjoy!
Beautiful video isn’t it? But what is even more impressive is the engineering that went into making this amazing LEGO robot. In the behind-the-scenes video below, you will learn more about how this commercial came together. Chris Lewis – Creative Director at Elevation Digital Media, Jon Stevenson – Director of Production at Elevation Digital Media, Hugo Meyer – Director of Global Brand Management at Arrow Electronics, and Arthur Sacek himself all talk about the process and the amount of work that went into this project.
What I found most impressive is how fast this robot was designed and built. Arthur had 88 hours (or approximately three and a half days) to design and put together such a complex mechanism using mostly LEGO Technic elements. He obviously has experience with LEGO robotics, but still, this was a brand new project with brand new challenges. If you would like to see more of Arthur’s work, you can check out his website at ArthurSacek.com and his YouTube channel.
What do you think? How did you like the commercial and the LEGO paper plane machine? Feel free to share your thoughts in the comment section below! 😉
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