LEGO is running a survey to get feedback on their packaging, and asked us to share it with our readers. This is a great opportunity to let LEGO know what you think about their box designs, and other packaging materials. Please note that the focus of this survey is on the packaging of the larger, higher price point, and exclusive sets. Below is the message from LEGO and more details about the survey. 🙂
“Dear LEGO user, we are a team of packaging designers belonging to the LEGO product development department. Our key mission is to design packaging that supports a strong LEGO product experience. We are conducting this survey among Recognized LEGO User Groups and LEGO Fan Media, as we know that you have a great deal of experience with our products and packaging. To achieve our mission it is important for us to get an understanding of how you perceive the LEGO packaging experience. In this survey, we focus on the type of packaging that usually comes with a higher price point LEGO product. The products above illustrate the kind of sets we refer to. Thank you in advance for your feedback – it is highly appreciated! Please complete the survey before March 6, 2017.” Here is the link to the survey: AFOL PACKAGING SURVEY
I just took the survey myself, and it is very interesting and thoughtful. It firsts ask you about where you usually shop for LEGO sets, if you have more or less LEGO than other people of your age (LOL!), and if you keep the boxes and why. It also asks questions like if the packaging influence your motivation to purchase a LEGO set either for yourself or as a gift and how, and if you could improve one thing about LEGO packaging what would that be. Then you are asked about your preference between integrated opening lids (like in the LEGO Architecture and LEGO Ideas line), and lids that can be completely separated from the box (LEGO Master Builder Academy, some LEGO Technic sets, etc). You also have a chance to mention the LEGO packaging that stood out to you the most and you really liked.
For some of the questions the answer is a simple yes or no, for some there are radio-buttons to make your choices, and you also get plenty of opportunities to write out your opinions, preferences and wishes in more detail. The last question is a blank form where you can let the packaging designer team know anything else you want to share. So again, this is a great opportunity to let LEGO know everything you like and don’t like about their packaging, and the improvements you would like to see. Put aside ten minutes to give them your valuable feedback.
Some features that you might think about are size and shape of the boxes, lid designs, closure designs, quality and thickness of the cardboard, graphics and information on the boxes, reusability of the boxes for sorting and storage, inner boxes and other packaging, storage trays, etc. At some point after the survey is over, one of the packaging designers from the team will share on the LEGO Ambassador Forum how they will use the input from the LEGO fan community. When that happens I will share that information here as well with our readers (probably as an update in the comments).
Once you filled out the survey feel free to share your thoughts in the comment section below! Would love to hear your opinion both on the survey itself and on LEGO packaging. My favorite packaging is for the LEGO Master Builder Academy sets because of the sturdy boxes, lift-off lids, and inner trays! What is your favorite? 😉
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