There are some miscellaneous news items related to The LEGO Ninjago Movie that I thought to write about today, so we can discuss them all in one place. As you probably know already, the film is going to be released on September 22nd, and there is a lot of excitement for the movie from long-time Ninjago fans, LEGO fans, and people who liked The LEGO Movie and The LEGO Batman Movie. And of course, LEGO and Warner Bros. are going to fuel the fire until the movie gets released. 🙂
Let’s start with this very interesting video where Jackie Chan talks about how working with his stunt team shaped the action-scenes in The LEGO Ninjago Movie. The video even includes side-by-side clips of the stunt team in action and scenes from the movie. I find it very impressive how carefully the animators worked to make sure the fight-scenes are believable. Translating human movement to square little LEGO minifigs is never easy, especially with complex moves like fighting. And, Jackie Chan didn’t just choreograph the action-scenes, but he is also going to be the voice of Master Wu in the film. Very exciting!
There are also a bunch of posters related to The LEGO Ninjago Movie with each of the main characters, the awesome vehicles and mechs, and some action-scenes. I’m not exactly sure how and where these posters will be available, but keep an eye out for them. They look gorgeous and are highly collectible.
In addition, Warner Bros. and The LEGO Group partnered up with top retailers and licensees to release everything from apparel, costumes, books and more. Below is the press-release highlighting many of these items. They will be available from various retailers like Wal-Mart, Target and Toys’R’Us, and directly from LEGO.
Burbank, CA – August 17, 2017 – Keeping with the non-stop action, the heart and humor, and the contagious spirit of The LEGO Ninjago Movie, Warner Bros. Consumer Products (WBCP) and The LEGO Group have joined forces with a masterful team of partners to assemble a multi-category licensing and merchandising program, including apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods and more. The highly anticipated big-screen animated ninja adventure, from the team behind The LEGO Movie and The LEGO Batman Movie, will be in theaters worldwide, beginning September 22, 2017.
“WBCP continues to find new and exciting ways to build on our partnership with The LEGO Group as we expand our immersive licensing and merchandising program,” said Pam Lifford, President, Warner Bros. Consumer Products. “From never-before-seen LEGO sets to licensed apparel, costumes, publishing, home decor and more, WBCP and The LEGO Group deliver exciting new product for The LEGO Ninjago Movie fans, bringing the fun and lighthearted spirit synonymous with the LEGO film franchise.”
As part of its expansive licensing and merchandising program, WBCP and The LEGO Group have teamed up to launch more than 15 original construction sets inspired by The LEGO Ninjago Movie, fully immersing fans in the action-packed experience by bringing to life their favorite characters and unforgettable scenes from the film, including the Spinjitzu Training Dojo, Ninjago City Chase, Master Falls, Manta Ray Bomber, “Garmadon, Garmadon, GARMADON!”, and the intricate Ninjago City. Fans can also add to their Ninjago adventures with additional building sets that will feature such fun new collectibles as the Water Strider, Jelly Sub, Green Ninja Mech Dragon, Lightning Jet, Garma Mecha Man, Fire Mech, Ice Tank, Temple of the Ultimate Ultimate Weapon, and Destiny’s Bounty.
Getting ninja warriors across the globe ready for this showdown, the comprehensive worldwide retail support for The LEGO Ninjago Movie comes from WBCP’s major contributing industry partners through powerful programs and unforgettable experiences for fans of all ages. Global retailers such as Walmart, Target, Toys’R’Us, and many more, are thrilled to support the animated adventure through various programs, product displays and all-inclusive ‘retailtainment’ offerings, including in-store events and exclusive products.
Integrating the fun and action of The LEGO Ninjago Movie into the ultimate fan’s daily life, WBCP and The LEGO Group have partnered with Handcraft Manufacturing, SGI Apparel, Isaac Morris and Bioworld to offer fans a dynamic lineup of ninja-inspired looks and designs geared towards boys and girls. Fans can also incorporate the film’s daring spirit of adventure into their back-to-school style with backpacks for unexpected face-offs from Fast Forward.
The non-stop action continues with an extensive selection of products created especially for the ninja warrior fans, including collections from key licensees like Clic Time with kid-friendly cool watches and clocks; Sakar with phone cases; Hallmark with greetings and gift presentation; Party City with party goods; and Franco Manufacturing with a new line of home décor that includes bedding; among much more at retail inspired by The LEGO Ninjago Movie.
Also included are works from four tie-in publishers, DK Publishing, Scholastic, Ameet and Blue Ocean, WBCP’s global publishing program in support of the film is highlighted with more than 15 books. The robust movie tie-in program incorporates storybooks, readers, activity books, sticker books, magazines, junior novel, guidebook, and more.
Around the world, licensees and retailers are ready to bring the action to fans with powerful programs inspired by the theatrical debut of The LEGO Ninjago Movie. Movie-inspired products will begin rolling out from partnered retailers throughout Europe, the Middle East and Africa (EMEA) region. Celebrating the ninja warrior adventures with exciting activations and unique collections, the UK program features partners such as Toys’R’Us, with in-store theatre, consumer activations and website take over; Argos, with dedicated-pages in their catalogue and branding of windows and activations with the grocers ASDA, Tesco and Sainsbury’s. Amazon will also support the film across all European territories, featuring its branded shop dedicated to The LEGO Ninjago Movie. In France, FNAC and Joué Club will support the action-packed film; along with Toys Center and Carrefour in Italy; Juguettos just in Spain; and Toys’R’Us, FNAC and El Corte Inglés in Spain and Portugal; Toyzz Shop in Turkey; Detsky Mir in Russia; key retailer Top Toy Group in the Nordics; and Müller and Kaufhof in Germany – including an assortment of in-store themed displays, promotions, contests, events, photo opportunities, and more. Also throughout the EMEA region, major fashion and home décor partners include GBG, Character World, and Room Copenhagen; Amscan for party goods; and Sambro with back-to-school products; as well as Pyramid with all-new calendars and posters. In the Asia-Pacific Australia/New Zealand region, partners such as Caprice bring fans all their ninja warrior needs with apparel, sleepwear, accessories, backpacks and homeware, alongside other key partners featuring products such as costumes, clocks, publishing and more. Fans can also continue harnessing the strength of ninja power with must-have items at retailers including Toys’RUs, Big W, Myer, The Warehouse and more.
While most of these products are geared towards children, items like The LEGO Ninjago Movie posters, the LEGO storage and display solutions by Room Copenhagen, the various books (especially The LEGO Ninjago Movie – The Making of the Movie by DK Publishing), and of course the LEGO sets, are also of interest to adult LEGO fans. We have already discussed many of the sets related to the movie (see links at the end of this post), and I will also try to review some of the other items that teen and adult LEGO fans can appreciate.
What do you think? Are you excited for The LEGO Ninjago Movie? Do you have any of The LEGO Ninjago Movie sets already? And are you planning to get some of the commemorative merchandise? Feel free to share your thoughts and discuss in the comment section below! 😉
And you might also like to check out the following related posts:
- LEGO Ninjago Movie Sets Review – Part 1 (#70606, #70607, #70608)
- LEGO Ninjago Movie Sets Review – Part 2 (#70609, #70610)
- LEGO Ninjago Movie Sets Review – Part 3 (#70617)
- LEGO Ninjago City Available Now & More!
- LEGO Ninjago: Wu’s Teas MiniEpisodes
- The LEGO Ninjago Movie Collectible Minifigs
- The LEGO Ninjago Movie Website & More!
- The LEGO Ninjago Movie New Trailer & More!
- LEGO Ninjago Hands of Time Sets Review