There is a really unique and exciting opportunity for LEGO fans coming up later this month that you might want to take advantage of. For one night, the newly opened LEGO House in Billund, Denmark will become one family’s private playground. Aspiring master builders, young and old, are asked to put their imagination to the test and describe one thing they would build together with their family if they had an infinite supply of LEGO bricks to enter for a chance to win a night in the LEGO House. Details below. 🙂
➡ SPEND THE NIGHT AT THE LEGO HOUSE – EXPERIENCE: The newly opened LEGO House in Billund, Denmark has already drawn builders of all ages from all over the world. Now, Airbnb and the LEGO House are giving your family the chance to have the place to yourselves for the night—and to make your wildest LEGO vision a reality. Winners of the contest will enjoy the LEGO House all to themselves for a whole night. They will sleep in a dream LEGO bedroom under a giant LEGO waterfall and create their winning entry with the skillful support of the host, Jamie Berard, one of the finest Master Builders in the world and a true expert of the brick.
“I am so intrigued to see what people will imagine”, says Jamie Berard, Design Manager Specialist at the LEGO Group. “We have unlimited bricks here, and in some ways it can be a bit challenging but it also liberates you to imagine something that is truly meaningful and expressive. The uniqueness of the opportunity to stay in the home of the LEGO brick should hopefully inspire everyone. That’s how I feel when I come here”.
The full experience will begin on November 24th, when the winners will arrive at the LEGO House to be greeted by Jamie who will welcome them to their home for the night. First, they will enjoy lunch where they will be tasked with building their order out of LEGO bricks before it’s sent to the kitchen to be made into real food and served by two friendly robot waiters.
After lunch, the house will close to the general public leaving it empty and ready for the winners to run through the rooms, explore and play under the expert guidance of Jamie. First, they will marvel at the foot of the Tree of Creativity, built by hand from over 6 million bricks. Moving onto the Masterpiece Gallery, showcasing LEGO creations from fans from around the world. From there, they will move on to the Experience Zones where they will be able to direct their own movie, engineer robotic cars, design cities and much more. Nostalgic adults can head down to the basement to trace the timeline of LEGO history and reminisce over the most iconic sets ever produced.
As the adventure comes to an end, they will be invited to the final stop on the journey – a bedroom floating underneath a 6-metre-tall LEGO waterfall, surrounded by a pool of bricks. The whole space will be transformed into a home fit for a superfan, with all items made totally out of LEGO bricks: the teddy bear, lamps, the alarm clock, the TV, story books, and even a pet cat! The home consists of two bedrooms, with beds nestled in pools filled with LEGO System and LEGO DUPLO bricks, as well as a living room, where the winners can cozy up in LEGO armchairs while enjoying some LEGO TV. But before drifting off into their most colorful dreams ever, the winners will need to get to grips with the endless supply of bricks and bring their winning entry to life.
The next morning, after breakfast and before the doors reopen to the public, there’s one final surprise. We won’t reveal it here, but let’s just say that in some small way, your family will leave your footprint in LEGO House long after you leave, just like the memories of your time here.
“Airbnb is all about helping people find magical and unforgettable travel experiences. What could be more magical than having the brand new LEGO House all to yourselves for the night? This really is a dream come true for any family with a passion for LEGO and I doubt there will be much sleeping as there is so much to enjoy in this incredible space,” says James McClure, Airbnb’s General Manager for UK and Nordics.
➡ SPEND THE NIGHT AT THE LEGO HOUSE – HOUSE RULES: Play is mandatory! Parents are advised to wear LEGO-proof slippers at all times. If there’s anything you miss in your bedroom, feel free to build it yourself. The bed is so comfy, you might need a brick separator in the morning. If 25 million bricks aren’t enough, a real LEGO moulding machine is installed in the lobby. We know you’re looking for that one rare brick, but please refrain from diving into the LEGO pool. No night at the LEGO House would be complete without BRICKfast in bed. State of the art home security: just throw some bricks on the floor before leaving!
➡ SPEND THE NIGHT AT THE LEGO HOUSE – HOW TO ENTER: To enter for a chance to win, visit the listing page of the LEGO House on Airbnb and answer this question: If you and your family had an infinite supply of LEGO bricks, what would you build? Describe your dream creation between November 1st of 2017 at 9:00pm Pacific Time (5am GMT) and 11:59pm Pacific Time on November 16th of 2017 (17 of November, 7:59am), and you could spend the night among an infinite supply of LEGO bricks—and create a version of your entry with a LEGO Master Builder. Submissions should be 50-500 characters in English, French, German, Spanish, Italian, or Portuguese, Russian, Swedish, Danish, or 100-300 characters in Chinese (Simplified or Traditional), Japanese, Thai, Malay, Indonesian, or Korean.
➡ SPEND THE NIGHT AT THE LEGO HOUSE – WINNERS: Winners will be flown in from anywhere in the world. Guests should be a group of 2-4 people. All children must be at least 4 years old. You must be able to travel to Denmark for spending the night at the LEGO House on November 24th of 2017. Note that the experience involves some moderate physical activity and you may need to already have a visa to enter Denmark. (Please note that American citizens do not need a visa when they travel to Denmark for business or for personal travel if the stay is less than 90 days within a 6 months period, but both adults and children will still need a passport. If you are from another country, please check online if you would need a visa.) For eligibility requirements and full contest terms and conditions, please see: airbnb.com/night-at/lego-house
As you can see, this is a fantastic, one-of-a-kind opportunity and a dream-come-true for any LEGO fan! So, I would suggest you take the time to think about what would you build, then carefully craft your entry. If you have children, involve them too! Kids are great at using their imagination without restrictions! Once your entry is ready, head over to the SPEND THE NIGHT AT THE LEGO HOUSE page to submit it, then cross your fingers and toes!
What do you think? How do you like the possibility to spend the night at the LEGO House? And, hang out with Jamie Berard all day? Would you like to go? Are you planning to enter the contest? Feel free to share your thoughts and discuss in the comment section below! 😉
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