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LEGO 60th anniversary sets & promotions

by admin on February 3, 2018

in LEGO Exclusives

Last week, LEGO celebrated the 60th anniversary of the LEGO brick patent, filed back in 1958. LEGO has been posting quite a few interesting images and videos on their social media pages to commemorate the event, some of which I will share below. LEGO is also currently offering a number of LEGO Classic sets with a special 60th anniversary 2×4 printed tile, and there are some other exclusive sets as well via retailers. Today, I thought to summarize all the 60th anniversary sets we know about so far. I know many collectors will want to get them all due to the special boxes and nostalgic value, so it’s good to have information about them in one place. Also, don’t forget about the #40290 LEGO Promotional 60 Years of LEGO Brick set, free with purchases of $125 or more until February 44th at official LEGO stores and the Online LEGO Shop. 🙂

Here is an exert from LEGO’s press-release about the event: 60 years ago, the simple idea of adding tubes inside a plastic brick turned into one of the most exciting and influential toys in the world – the LEGO brick. Since then, LEGO play has been about the joy of building and giving every child the chance to shape their own world through inventive play. “LEGO play is powered by imagination and curiosity, and the LEGO brick is at the very heart of it – putting the bricks together and taking them apart over and over, with imagination as your only limit. This helps young minds to stay open, keep exploring and develop skills essential for the 21st century, such as creativity, collaboration and problem-solving,” said Julia Goldin, Chief Marketing Officer, the LEGO Group. The LEGO Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the LEGO brick we know today was born. It took several years of iterations to find the iconic design, which has not been changed significantly since. The unique design and the uncompromised focus on quality and safety during the past six decades ensure that two LEGO bricks produced 60 years apart can still fit together.

LEGO also released a really nice video with interesting historic footage from LEGO’s headquarters and first factory in Billund, Denmark, It shows the LEGO set production process from design to delivery way back in the early days. Historians will love this video!

As far as sets, there are five special releases under the LEGO Classic line to commemorate the 60th anniversary of the LEGO brick. They come under the LEGO Building Bigger Thinking sub-theme, which is printed at the bottom left corner of each set. The boxes also feature a big red question mark, referencing that you are free to build whatever you can imagine. Besides the unique box print and the 60th anniversary 2×4 printed tile, the sets are much like all the previously released LEGO Classic sets with mostly basic LEGO elements in a rainbow of colors, and a few suggestions in the instruction booklet to inspire free-building.

The five 60th anniversary LEGO Classic sets are as follows: #10401 LEGO Classic Rainbow Fun, #10402 LEGO Classic Fun Future, #10403 LEGO Classic World Fun, #10404 LEGO Classic Ocean’s Bottom, and #10405 LEGO Classic Mission to Mars. Prices range from $5 for the smallest set to $60 to the largest. You can find all the sets under the LEGO Classic section of the Online LEGO Shop.

There is also a sixth LEGO Classic set, which is released in both a standard LEGO Classic box, as well as a limited-edition 60th anniversary box. Both versions of the #10715 LEGO Classic Bricks On A Roll set are 442 pieces. The anniversary version has some really nice vintage images on the box. According to LEGO historian Gary Istok, the first panel on the front of the box shows the #306 LEGO Classic VW Garage set from 1958, the second panel is an early 1960s brochure with the elephant compound at a LEGO zoo, and the third panel features an old European LEGO catalog from 1967. The little guy in the red overalls is the “LEGO Gnome” used on LEGO boxes and in advertisements between 1956-1963. I’m sure this set is going to be very popular with collectors because of the packaging! The standard version of the set is available directly from LEGO and LEGO retailers, and the anniversary edition is available through Wal-Mart (and likely directly from LEGO and perhaps other retailers at different regions).

There are also at least three more LEGO Classic anniversary sets available at Wal-Mart (and likely directly from LEGO and perhaps other retailers at different regions), which take us way back in LEGO’s history. While the previously mentioned sets are modern products in vintage-style packaging, the following three sets are built in vintage style, and packaged in vintage style boxes. The #4000028 LEGO Classic House is a remake of the #326 LEGO Classic Small Cottage from 1965 with a red roof instead of the original blue. The #4000029 LEGO Classic Windmill, and the #4000030 LEGO Classic Truck aren’t exact remakes, but are still very similar to old LEGO windmills and vehicles from the 1960s and ’70s. Each of these sets are $19.99.

Although we already talked about the #40290 LEGO Promotional 60 Years of LEGO Brick set before, for the sake of completeness I will mention the most important details about it here. The set includes 421 pieces to build mini versions of four iconic releases from the past; the #375 LEGO Classic Castle Yellow Castle from 1978, the #497 LEGO Classic Space Galaxy Explorer from 1979, the #6285 LEGO Pirates Black Seas Barracuda from 1989, and the #6399 LEGO Town Airport Shuttle from 1990. Collectors are already super excited about this set, so I would suggest getting it as early as possible before LEGO runs out of stock. It is available free with purchases of $125 or more until February 14th at official LEGO stores and the Online LEGO Shop.

It is very likely that there will be other sets and promotional items celebrating the 60th anniversary of the LEGO brick throughout the year, but these are the ones we know about at this point. The first five LEGO Classic sets we talked about are already available, along with the free promotional set, and the other sets will be released at a later date. If you are a collector and interested to get all of the promotional sets, I would suggest keeping an eye on the LEGO Classic section of the Online LEGO Shop.

What do you think? Are you planning to collect the LEGO Classic 60th anniversary sets? Which one is your favorite? Do you have any of them already? And what other sets would you like to see in the collection? Feel free to share your thoughts and discuss in the comment section below! 😉

And you might also like to check out the following related posts:

{ 17 comments… read them below or add one }

admin February 3, 2018 at 10:59 AM

UPDATE: Here are the details on the Wal-Mart promotions: https://www.walmart.com/cp/lego/1105635

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brickmaster February 3, 2018 at 11:57 AM

So each of the Walmart sets are available only on a certain date? BTW, I love that video! Great footage!

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Håkan February 3, 2018 at 1:03 PM

There are no Wal-Mart stores anywhere in Europe, afaik. I guess they would be sold in some other manner here.

(Not my personal cup of tea, anyway, though…)

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admin February 3, 2018 at 8:36 PM

Yes, it’s a special promotion with those particular dates. My guess is that it’s possible the set will be available through other channels after this promotion is over. At least that’s the hope…

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DavidH February 3, 2018 at 3:11 PM

The #10715 set is nice! Love the box design! I’m looking at walmart though, and it says the set is unavailable.

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admin February 3, 2018 at 8:37 PM

I did hear from some people who were able to order it online. Perhaps they just temporarily ran out. I would keep checking.

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Jason J. Perry February 3, 2018 at 8:32 PM

I searched every Wal-Mart in San Diego. Not one had a set. Not one… Very poor execution of this promotion.

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admin February 3, 2018 at 8:35 PM

Yes, I have heard other people reporting this too. I’m not sure what to think. If you call in, they are clueless too. 😕

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Tom February 9, 2018 at 9:12 AM

These sets are sold online only.

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Brick February 5, 2018 at 8:43 AM

LEGO seems REALLY bad at these sorts of promotional offerings. They are always executed so poorly. They grossly under estimate the demand for promos.

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admin February 5, 2018 at 9:51 AM

I don’t disagree… 🙁

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Will February 6, 2018 at 3:54 PM

My understanding was that Walmart was only making these sets available online. So walmart.com and jet.com

The 10715 limited edition was temporarily back in stock on the 5th, I haven’t checked again. Also, if you take a picture of your receipt of 10715 you can send an application in to get a limited edition booklet for free.

Another bundle that Walmart is offering is a tan baseplate combined with set 10702. The only thing special about it though is that it was going to be sold at 1958’s prices. So a bundle that would normally cost over $35 is being sold for $5.65. Again this deal is only online. And offered on three specific days. Feb. 3rd, 7th, and 11th. I believe the deals go live 12 midnight EST.

I missed the first offering because I got home to late 🙁

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admin February 6, 2018 at 4:39 PM

Thanks you, Will! Now that it’s clear that this is an online-only deal, we can prepare better! 😀

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Paula Enyeart February 7, 2018 at 1:28 PM

I waited up on the night of the 2nd and item was already listed as sold out. I contacted Walmart and was told they were having technical problems and to set an in stock alert. I did this and have not received an alert. Today is the 7th and item is still not available for sale. I am beginning to think this is a case of false advertising. Has anyone been able to purchase this item?

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admin February 7, 2018 at 1:39 PM

Paula, same experience here. However, I did hear from at least a couple of people who were able to get it. Also, Allen from TheBrickFan said he was able to put in an order on the 2nd. I’m not sure if he received it yet though. It is possible that they had some for the first batch, but they completely ran out at that time, and they don’t have anything left for the other advertised dates. That would be my guess…

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Tom February 14, 2018 at 1:32 PM

Has anyone heard how many were made of each set? I saw a picture of a #4000030 set with sealed tape that had 5162 on it.

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admin February 14, 2018 at 2:48 PM

Tom, according to this response from LEGO’s customer service to the inquire from Allen from the BrickFan, 5,000 of each were made: https://www.thebrickfan.com/lego-classic-walmart-60th-anniversary-sets-limited-to-5000-each/

My guess is that perhaps that number wasn’t such a hard-and-fast rule, and they may have made a bit more.

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