Lead User Lab is a new initiative by LEGO to capture project and product ideas from the LEGO fan community, evaluate their potential, and bring them to life in new ways. Since the initial announcement back in June, the Lead User Lab team has been assembled, they held their first interactive event with the LEGO fan community in Billund, and they also asked for feedback on some potential ideas via a survey. You can learn more about Lead User Lab and the progress made so far via the links at the end of this post.
The Lead User Lab team recently announced that they now have the Innovation Intake Portal website open. Please note that this is a test phase for the site before the full launch, but you can already play with it and make submissions. This website is going to become the go-to portal when somebody wants to submit a proposal. It is designed to capture, filter, and enable great ideas and initiatives to be shared effectively with the LEGO Group. Through the portal, the Lead User Lab team will try to ensure that proposals reach the right departments at the LEGO Group in the most effective way possible. This way, it will save both LEGO fans and the LEGO Group time, and make the process hassle-free.
Over the coming months, the Lead User Lab team will experiment with the soft launch of the site, assess how it performs, and then will decide the next steps on how to scale and promote it beyond the adult LEGO fan community.
When you visit the Innovation Intake Portal, you are welcomed by the LEGO Chat Bot. By answering the bots questions, you are guided to the right direction within the LEGO Company. For example, if you have an idea for a new LEGO set, you will get directed to the LEGO Ideas platform, where you can submit your idea. If you have a business idea, or you already have a product and would like to collaborate, you will be directed to the appropriate departments. Here is the link: LEGO INNOVATION INTAKE PORTAL
Those who submit ideas to the site should currently expect a follow-up within 4 weeks after submission is received. If you are just curious to test the site out without an actual submission, please leave a note in the submission itself that you’ve just been testing and playing around. That way the Lead User Lab team knows that you didn’t abandon the submission process due to some issues with the site.