LEGO is currently running a survey to help them understand how people feel about the use of plastics. This is part of a bigger study (you may remember some of the previous surveys), and they would really like to have both parents as well as adult fans of LEGO participate. Results will be shared sometime in the first half of next year.
The survey is run by LEGO’s research partner, Shift Learning, and is available in English, German and Mandarin. The deadline to participate is December 31st (please note that the deadline on the survey page was originally incorrect, and may still show up as such). The survey is strictly anonymous, and takes about 15-20 minutes to complete (it took me 30 minutes, but I was slow and careful with my responses). Most of the questions can be answered by checkmarks and radio-buttons, but there are also a few questions where you can elaborate on your response.
As the survey is conducted on behalf of the LEGO group, most of the questions are about your thoughts on their impact on the environment, and the initiatives they are already taking or planning to take. There are also some general questions about your opinion on environmental issues, especially the use of plastics. In addition, some of the questions ask about your own personal habits, questions, and concerns when it comes to environmental responsibility.
I thought the survey was interesting and the questions were to the point. I could see useful and actionable data coming out of it. If you would like to help LEGO with your feedback, you can participate in the survey at the following link: LEGO SURVEY – PLASTICS & THE LEGO GROUP
What do you think? How is the LEGO hobby impacting the environment in your opinion? Did you have a chance to fill out the survey? Are there any questions you really liked/didn’t like? Do you have any feedback about the survey itself? Feel free to share your thoughts and discuss in the comment section below!
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