There’s a big market for adult LEGO fans out there. That’s why the LEGO Group and Chronicle Books have teamed up to release eight new licensed LEGO products this April, the first in a line made especially for adults, including books, games, journals, stationery, and desk décor. Below is the full press-release with more details, as well as information on how you can participate in a fun photo contest celebrating the launch.
Known for its entertainment, art, and humor gifts, games, and books, Chronicle Books combined its distinct design with the creativity of the LEGO brand to develop a unique line that would appeal to all ages. As more adults turn to LEGO brick building as a way to reduce stress and improve well-being, the LEGO products by Chronicle Books offer creative ways to express, engage, and share a love for LEGO bricks with friends and family.
“LEGO fandom is special in so many ways, but it’s particularly unique in the way it spans generations. We all share a collective joy in clicking bricks together—no matter the age,” said Chronicle Books Senior Editor Brittany McInerney. “With the LEGO Group, we wanted to create something fresh and sophisticated to appeal to a wide spectrum of LEGO fans. That includes everyone from nostalgic adults and parents converted by their kids, to deeply committed collectors and die-hard builders. We’re proud to launch with an exciting range of books and gifts that represents a true collaboration with our partners at the LEGO Group, and we’ll be rolling out even more in 2021.”
“The LEGO Brick and the LEGO minifigure are timeless icons that embody the creativity, imagination, and fun at the heart of the LEGO experience,” said the LEGO Group Director of Licensing – Publishing Robin Pearson. “Through our collaboration with Chronicle Books, we are finding new ways to explore these icons with books and gifts that will surprise and delight LEGO fans of all ages.”
Inside the book, LEGO Still Life with Bricks: The Art of Everyday Play, LEGO bricks are imaginatively transformed into everyday objects and scenes: houseplants, sushi, balloons, and more. Eye-catching and contemporary, it’s LEGO bricks through an artistic lens, with creations and colors that pop from every page. Select images from LEGO Still Life with Bricks are featured in a collection of 100 postcards by the same name.
LEGO Small Parts: The Secret Life of Minifigures is a hilarious look inside the day-to-day life, love, and leisure of the tiny LEGO icon. Filled with inside jokes and tongue-in-cheek humor for adult fans, LEGO Small Parts welcomes reader to their world, where they’re just like us – only without the fingers and noses.
For more hands-on fun, LEGO Paint Party Puzzle is a whole new way to build with LEGO bricks. The 1,000 puzzle pieces come together to reveal a rainbow of paint cans… with a LEGO twist.
Inspired by the classic LEGO brick, the desk décor and stationery is perfect for the office, school, home, or wherever you want to bring it. The products include a double-sided LEGO Brick Notebook journal, a pack of eight colorful LEGO Brick Erasers, and two multicolor LEGO Note Brick note sheet sets that double as keepsake boxes.
The LEGO products by Chronicle Books line goes on sale April 7th, and the first products are already available for preorder now on ChronicleBooks.com/LEGO. Future publishing includes LEGO The Art of the Minifigure and LEGO We Just Click, due out in late 2020.
In addition, starting today, February 21st, visitors to the website can enter the LEGO Still Life Challenge by posting a photo of their own artistic creation using only unconnected bricks on Twitter or Instagram. The challenge is really simple: 1.) Compose your own still life scene using only unconnected LEGO bricks, 2.) Share a photo in a public Instagram or Twitter post with the hastags, #LEGOStillLife and #ChroniclexLEGO, 3.) Enter the contest at ChronicleBooks.com/LEGO with your name, contact info, and link to your Instagram/Twitter post by March 29th at 11:59pm ET. The grand prize winner will receive all eight Chronicle Books products plus a $250 LEGO gift card. The second prize winner will receive six Chronicle Books products, a brick backpack, a key chain, and more. The third prize winner will receive Chronicle Books stationery, colored pencils, and a buildable ruler.
What do you think? How do you like the idea of special LEGO related products made for adult LEGO fans? And what do you think of the books and other products by Chronicle Books? Are you planning to participate in the contest? Feel free to share your thoughts and discuss in the comment section below!
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