The LEGO minifigures team is asking the fan community to help improve the packaging of the LEGO Collectible Minifigures. It’s a pretty interesting survey with good questions that takes around 5-10 minutes to fill out. Below is the full announcement and the link.
We’re on a journey to improve our packaging for minifigures and we need your input to help us in the development process. We’re currently looking for input from Adult Fans of LEGO from Germany, the United Kingdom, and the United States who buy LEGO Collectible Minifigures for their own consumption. We appreciate your support and look forward to your feedback. We hope for your participation through this link. Please note the survey is only in English.
If you participate, the link will take you to the research server of Iconkids & Youth, a Germany-based market research agency, who is conducting this study on behalf of The LEGO Group. The survey site receives no information about you whatsoever from The LEGO Group. Any responses you give in the survey will be compiled in a report that will be used by The LEGO Group, and they will only receive the results as aggregated data. The LEGO Group will not know who answered what. The survey company complies with the ICC/ESOMAR International Code of Marketing and Social Research Practice and the General Data Protection Regulation (GDPR).
During the survey, you will be exposed to certain information relating to future plans of The LEGO Group, which are confidential. By participating in this research, you confirm that you will not disclose, publish, release, transfer, or otherwise make available any of the confidential information and material, including sharing publicly in any forum (e.g., Twitter, Facebook, social-media, or other).
I already filled out the survey myself, and found it interesting and relevant. It took me maybe five minutes to go through it. If you would like to participate as well, head over to the survey page. You’re also welcome to share the link with other LEGO fans who fit the criteria. And if you want to check out the currently available collectible minifigs, visit the LEGO Minifigures section of the Online LEGO Shop.
What do you think? Did you fill out the survey? How did you like the questions? And what do you think of the potential of changing the packaging to something more environmentally friendly? Feel free to share your thoughts and discuss in the comment section below!
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