≡ Menu

Blockheads – New LEGO Image Sharing Site

(Written by Geneva – gid617)

Ever wondered where’s the best place to see the most amazing LEGO MOCs (My Own Creation) by builders around the world? In the past, sites like MOCpages and Brickshelf offered LEGO fans a home to host their photos. Sadly, these have died a slow death. Now, social media sites such as Facebook and Instagram allow builders to connect with fans. And for builder-to-builder interaction, Flickr is the best place.

But these sites aren’t exclusively for LEGO, and a lot of their features are less than ideal for the LEGO fan community. This is where a new site, Blockheads.Builders, aims to find a niche. It’s a LEGO-only image hosting site, where fans and builders can interact with likes, views, and comments. I thought the best way to understand what Blockheads is about would be to talk to Galen Gidman, who’s put a lot of thought and work into getting this site up and running!

Why is Blockheads better for LEGO fans than other image hosting sites like Flickr and Instagram?

I think the biggest differentiator is that Blockheads is all LEGO, all the time. Flickr and Instagram are great platforms, but the LEGO community is just one of thousands of niches they have to support. In the grand scheme of things, it’s barely a blip on their radar. Not so with Blockheads. Every feature we create, every decision we make, it’s all about creating a better platform for the LEGO community.

While the core feature of Blockheads is photo sharing, we aim to become a lot more than that. It won’t be ready at launch, but development is already well under way to allow builders to host contests on Blockheads… but more on that later. Another feature we have in the pipeline will allow you to curate collections of content you like, à la Pinterest.

And while it’s not on the immediate roadmap, we have some really cool ideas for features to support LUGs (LEGO User Groups) as well.

All that to say, where Blockhead’s features overlap with the “big box photo sharing sites”, we aim to provide a comparable experience. But for things that are specific to the LEGO community, we can build features that non-LEGO oriented platforms never could.

What kind of LEGO fan will like Blockheads, and why should fans who aren’t MOCers take the time to visit Blockheads?

I think Blockheads has something for every LEGO fan. For MOCers or even builders who primarily stick to official sets, it’s obviously a great place to post and receive feedback on their creations. And for new fans that are just getting their feet wet, it’s a great starting spot to connect with the community and learn from some really talented pros.

But even if you don’t build much at all, Blockheads is a fantastic way to follow your favorite builders and curate a high quality stream of awesome LEGO content. And who knows — you might even be inspired to start building more yourself.

How does Blockheads fit in with LEGO forums like Eurobricks and Classic-Castle?

Clearly, these forums and others like them are awesome places for the LEGO community to gather, and Blockheads doesn’t aim to change that. What I think we’ve done, and will continue to do with Blockheads, is build a platform that’s very good at what it’s designed to do. From day one that’s primarily photo sharing, but with the upcoming addition of contests and our content curation features, we’re growing that list of specialties. Forums will always be an important part of the LEGO community, and they should be. I see Blockheads as an addition, not a replacement for them.

Sustainability has been a problem for LEGO-only image hosting sites in the past. Can we be confident that Blockheads is here for the long haul?

That’s a great question, and one we’ve given a lot of thought to. It seems like the ultimate reason that some of these sites fail is lack of funding. There’s a monetary cost to buying the infrastructure to run them and a time cost to maintaining and growing them. We’re going into this with a solution to that problem — Blockheads Pro. The core Blockheads functionality — everything you see on the site currently — will always be free. Our Pro accounts will be an optional, paid upgrade that unlocks additional features. These features will be nice to have, and we think enticing to many of our builders, but not necessary to use and enjoy Blockheads.

I’m not under any misimpression that I’ll buy my first yacht with the proceeds of Blockheads Pro. But I do believe that if we can deliver a quality offering for both our free and paid features, we can use that income to ensure the sustainability of the site.

What special features of Blockheads are you really happy to announce?

We already touched on this just a bit, but contests are something I’m really excited about. They’re one of the coolest parts of the LEGO community in my opinion, but as it currently stands there isn’t a great way to manage them, so people have had to turn to solutions like forums or Discord. With Blockheads contests, I think we can really fill that gap.

Our solution is flexible enough to support just about any contest format you can think of, which is a big win for contest hosts. They’ll be able to manage contest structure, builder participation, and judging all from an intuitive dashboard. We’ll also have a contests page where you can see all active, upcoming, and past contests which will make finding and promoting contests a lot easier. And for contest entrants, your entries will display on your profile page just like any other creation you upload — along with any awards you may win.

There’s a lot of awesome stuff around contests that I can’t wait to show off, but that will have to do for now.

Now I’m just being curious, but where did the name Blockheads come from?

I had the basic concept for what Blockheads would be before I actually had the name. I spent a few hours working on some very rough designs, but when it came time to actually start coding the real thing, I had to come up with a name. If I remember correctly, it took about 5 minutes to think of Blockheads. My first idea was Brickheads, but when I saw that LEGO already was using “Brickheadz” I knew that was a no go. But Blockheads was close enough, and I like the scenes in the Peanuts movies where Charlie Brown’s friends yell “you blockhead!” at him, so that was an added bonus.

What’s your vision for the future of Blockheads?

My belief is that Blockheads can and will become the de facto gathering spot for the online LEGO community. We talked about this earlier, but Blockheads has something for you regardless of where you fit in the community, and that’s only going to become truer as time goes on. But a lot of the future will depend on what our users want. We have what I think are some great plans and ideas, but as they say, “you have to give the people what they want”. I’ve really enjoyed and benefited from the feedback we’ve received in our beta. I can’t wait to see what the feedback will be after launch, and what the future holds.

So far, Blockheads.Builders has basic features such as liking, following, and commenting. And of course, uploading. Here’s a look at the uploader page:

It’s simple and works smoothly – just stay under the 3MB per picture limit – and another great thing is how easy it is to edit your creation’s page once you’ve uploaded it. You can even add or delete pictures (up to the maximum of five).

After you’ve made an upload, it’ll show up on your profile page. I really appreciate the uncluttered layout.

In conclusion, I’m impressed by Blockheads. I think it could potentially replace Flickr as the best place for LEGO builders to admire and comment on each other’s creations. Instagram will probably still be an easier way for more casual fans who just like seeing a creation or two on their feed. But if you like to immerse yourself in LEGO creativity, I recommend checking out the site at Blockheads.Builders.

What do you think? Will you be using Blockheads? Do you think a LEGO-only image site is a good idea? Feel free to share and discuss in the comment section below!

{ 18 comments… add one }
  • j.j. December 17, 2020, 11:46 AM

    Thanks for the interview. I hope that they are successful because we need a good lego image sharing site.

  • Undercover Afol December 17, 2020, 12:04 PM

    It appears it doesn’t allow comments on images, which is my favorite feature on Flickr. You don’t have to try to explain what you are commenting on, but simply point and click to the section and leave a comment right there. I have only seen Flickr do this and it’s a brilliant feature. Please implement it if possible.

  • brickmaster December 17, 2020, 12:06 PM

    Just wanted to point out that the layout is all messed up on the latest version of Firefox. The pictures are stacked on top of each other and only half of each is showing.

    • Okosh December 17, 2020, 12:10 PM

      I ran into that too. Zoom out and the images should display properly.

      • Okosh December 17, 2020, 12:11 PM

        To be clear, hit CTRL and the negative key to zoom you out.

    • Galen @ Blockheads December 17, 2020, 8:57 PM

      Thanks for reporting this brickmaster, we’ll look into it.

  • Master Builder December 17, 2020, 12:22 PM

    I appreciate the effort, but there are too many of these picture sharing sites, spreading out the community too much. I wish one of them would stick and give us all the features we want to build up the community.

    • gid617 December 17, 2020, 2:40 PM

      Yeah, I agree. I’m rooting for Blockheads to be the one to stick though! 😉

    • Galen @ Blockheads December 17, 2020, 9:02 PM

      Hi Master Builder,

      I appreciate that sentiment. The features you see on Blockheads today are just a small part of our long term plans. We’re going to be adding contests, discussions, better tooling for content curation, and even non-photo creation uploads. Hopefully a year from now we’ll be a place where we’ve more fully implemented our vision for the community and you may find that what you want, and what our vision is, are very similar.

      Aside from the features I mentioned above, what other things are you looking for in the “end all LEGO community”?

  • Emperor P. December 17, 2020, 12:45 PM

    I’m not seeing what they are offering that’s unique from the other Lego picture sharing sites. My favorite is Rebrickable, and there is also Lego Life, and Bricklink has it’s own moc sharing feature. How is Blockhead plan to differentiate itself? Why should I sign up with them and not one of these other, more established sites?

    I’m not criticizing, I’m just wondering what will attack new users to make this endeavor succcessful.

    • Galen @ Blockheads December 17, 2020, 9:08 PM

      That’s a fair question, Emperor. I think my answer would be similar to the first question in Geneva’s interview. You’re right, there are other decent options for uploading photo MOCs. But the vision for Blockheads is to be a lot more than that, with contests, discussions, video and 3D MOCs, and content curation tools. My hope is that as time goes on and you see our platform grow, we’ll convince you to give us a try!

  • Master Builder December 17, 2020, 12:56 PM

    Be careful with running contests. If prizes are involved, you have to follow very strict laws, and they are different in every country.

    • kay December 17, 2020, 1:40 PM

      I think that’s mainly a problem with giveaways. Contests run on a membership site should be okay, but I’m not a lawyer. So yeah, check with a lawyer.

    • Galen @ Blockheads December 17, 2020, 9:09 PM

      Thanks for the heads up, MB. If s contest hosts decide to give away prizes then that will be up to them, but the platform itself will not include physical or monitory prizes as part of the feature.

  • ViccoX December 17, 2020, 3:18 PM

    It seems like they thought this through, and they already have some afols who like the platform. I have the same issue though as a couple of people mentioned above. The images don’t always align properly.

    • Galen @ Blockheads December 17, 2020, 9:09 PM

      Thanks ViccoX. I assume you’re on Firefox as well? We’re trying to track down that bug.

  • Grim December 17, 2020, 3:41 PM

    Just what the world needs….another social site. Especially one that is single minded. The great part of Instagram is my Lego posts draw the attention of other artists and people who didn’t know Lego is ok for adults. You put us all in a Lego social site and we cut our connection to the rest of the world.

  • Grim December 17, 2020, 3:51 PM

    Just went and looked at it. It’s like looking at Pintrest or Flicker no flow, no indication of how to find friends, No comments from the builders to accompany their pics. I will rip this apart on stream this week. I’ll stick with Twitter and Instagram to post my builds.

Leave a Comment