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LEGO Ninjago 10 Year Anniversary Press-Release

The LEGO Group calls on all masters of Spinjitzu to celebrate a decade of LEGO Ninjago with the launch of a LEGO retail exclusive set, exciting collaborations, and a nostalgic look back at some of the theme’s key milestones. Below is the press-release with more information.

In 2011, the LEGO Ninjago journey started and changed the lives of children all over the world. Today, the LEGO Group is commemorating the ten years of the beloved range that continues to inspire children and teens to re-enact and build epic scenes while developing their ninja skills.

Many kids have grown up with LEGO Ninjago and the Ninjago Masters of Spinjitzu television series, where Master Wu and the ninja Kai, Lloyd, Zane, Nya, Jay and Cole have taught them valuable lessons about life, while using their courageous ninja skills to fight the forces of evil.

In a world where many children and young adults feel insecure and an intense pressure to live up to expectations, Ninjago has taught fans how to master ninja skills or “Be Ninja” in real life, teaching them values of inclusivity, friendship, confidence, and staying true to oneself. Through its stories and morals, as well as its building and play experiences, Ninjago has positively influenced and helped fans navigate the path into young adulthood and its many challenges.

“There comes a time when we all must grow up. When that time comes, it’s important not to forget the lessons of our childhood. Because our childhood is the greatest training ground one will ever have.” – Master Wu

“It has been an amazing journey to see a product range turn into something that kids have enjoyed for 10 years” says Michael Svane Knap, Design Manager at the LEGO Group, who has been working on the LEGO Ninjago product line since 2013. “Some have grown up with LEGO Ninjago and are now expressing their gratitude and telling us how they have learned lifelong skills. In my opinion, that is the best thing about LEGO Ninjago. Kids learn about friendship, confidence. and much more… And of course, that ninjas are cool!” he adds.

Beyond the 13 TV show seasons and several mini-movies, the franchise has included an abundance of different LEGO sets and merchandise, several video games and app games, a movie, magazines, coloring books, graphic novels, children’s books, hotel rooms, and a theme park ride at LEGOLAND.

“Originally, the Ninjago theme was supposed to end after season 2 in 2012” says Tommy Andreasen, Senior Manager, Entertainment Development at the LEGO Group, who worked on the LEGO Ninjago product line and show from the beginning. However, the continued success led to both the TV series and products continuing to the current day. “It just shows an incredible commitment from our fans that we are still going strong 10 years later.” – he adds.

Marking the 10th anniversary, the LEGO Group is releasing 11 LEGO Ninjago Legacy sets throughout 2021. February 1st sees a LEGO retail exclusive three-level LEGO Ninjago City Gardens set launch as a true tribute to a decade of Ninjago. The set showcases some of the main moments of the TV series, giving fans the opportunity to relive the show through a building experience. As an added bonus, six of the LEGO Ninjago Legacy sets and the retail exclusive come with a limited-edition collectible golden ninja minifigure.

Moreover, the LEGO Group is teaming up with stylish street wear and clothing brands to create special anniversary merchandise collections. The first collaboration is LEGO Ninjago x HYPE, which was revealed last week and will launch on January 15th. The inspiration behind the street wear collection was the futuristic and colorful city the Prime Empire from the 2020 LEGO Ninjago TV series. Exciting collaborations with several other clothing brands will be coming soon and are not to be missed.

On LEGO.com/Ninjago10Anniversary there will be anniversary content telling the story of LEGO Ninjago through the years and showcasing amazing fan created content including fan art, LEGO builds, and toy photography. The LEGO House will also mark the occasion by hosting and in-depth exhibition celebrating ten years of Ninjago fandom.

Marking the 10th Anniversary of LEGO Ninjago, the LEGO Group is Releasing a Total of Twenty-Three LEGO Ninjago Sets

  • Eleven LEGO Ninjago Legacy sets are released throughout 2021. Eight of them have already been released on January 1st (four iconic LEGO Ninjago Legacy sets and four LEGO Ninjago Legacy Epic Battle sets), one retail exclusive LEGO Ninjago Legacy set is releasing on February 1st (a three-level LEGO Ninjago City Gardens set, as a true tribute to the last decade of Ninjago) and the final two sets will be released in June. Moreover, four sets linked to the TV series will be released in March and another five sets in June. There will also be three LEGO Ninjago sets for ages 4+ launching in January and June.
  • Exceptional for seven of the eleven anniversary LEGO Ninjago Legacy sets is that they come with a limited-edition collectible golden minifigure depicting one of the six hero ninja or Master Wu.

List of All New LEGO Ninjago Sets

Six Iconic LEGACY sets (with limited-edition golden ninja). The following four are released on January 1st 2021.

One LEGO retail exclusive LEGO Ninjago Legacy set with a limited-edition golden Wu.

Four LEGO Ninjago Legacy Epic Battle sets that look back into memorable battles between hero characters and main villains. Released on January 1st 2021.

Four new TV show sets released in March.

  •  #71745 LEGO Ninjago Lloyd’s Jungle Chopper Bike
  • #71746 LEGO Ninjago Jungle Dragon
  • #71747 LEGO Ninjago The Keepers’ Village
  • #71748 LEGO Ninjago Catamaran Sea Battle

Three Ninjago sets for ages 4+ (1 launching in January and 2 in June).

LEGO Ninjago – How It All Started

Late on a Friday in fall 2009, a drawing was made that would be the beginning of something big. Tommy Andreasen did a sketch showing different elemental ninjas and the team had the idea of the ninja being on a sort of spinners to make an active minifigure play.

On the drawing, you see a Ninja of Water, tough that ended up not being added until Nya became the master of water in 2015. The sketch has the word “Spinjago” on it, which was the first idea of a name, which then developed into “Spinjitzu” – a combination of the words “spin’” and “ninjitzu”.

The “Ninjago” name was also a combination of two words; “Ninja” and “Go”, which was taken form the end of the LEGO Group company name. It was also thought to be a great activator, like a battle cry.

LEGO Ninjago – TV Series

2021 marks the ten-year anniversary of the Ninjago television series, as it has been in production since the release of the first pilot episode in 2011. Originally, the Ninjago theme was supposed to end after season 2 in 2012. However, the continued success led to both show and products continuing. This milestone reflects the continued popularity of the show amongst its audience. In 2021, the LEGO Group will be launching Season 14, which will be a tribute to the voice actor Kirby Morrow, who gave Cole his voice for many years and sadly passed away recently.

In Ninjago, there isn’t one lead character, it’s about the team. But since the beginning, every season has had a different character focus, helping kids to learn more about each individual character. The focus of the 2021 storyline is Nya and her elemental powers.

LEGO Ninjago – Video Games

The ninja appear as playable characters in a wide variety of video games and mobile games, including LEGO Battles: Ninjago (2011), LEGO Ninjago: Nindroids (2014), LEGO Ninjago: Shadow of Ronin (2015), LEGO Dimensions (2015), LEGO Worlds (2017), The LEGO Ninjago Movie Video Game (2017), LEGO Brawls (2019), and LEGO Legacy: Heroes Unboxed (2020).

It looks like 2021 is going to be an excellent year for Ninjago fans. I’m particularly happy about the LEGO Ninjago Legacy sets because they bring back older sets with new designs. This allows those who got into the story later to own some of the most iconic sets. I’m, also very pleased with the spring sets and LEGO Ninjago City Gardens. If you would like to check out the currently available selection, visit the LEGO Ninjago section of the Online LEGO Shop.

What do you think about all the Ninjago news? Which sets are planning to get? Feel free to share your thoughts and discuss in the comment section below!

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{ 25 comments… add one }
  • walrusmaster January 14, 2021, 10:16 AM

    So awesome! And thanks for the sketches. Is there a place we can get more of those and download them?

    • Thita (admin) January 14, 2021, 4:54 PM

      I did get a whole bunch of them with the press-kit, so I could share some more in the upcoming days. Perhaps they will also be available on the Ninjago site. Also, follow Tommy Andreasen on Twitter. He regularly shares old and new sketches and other interesting info about Ninjago. He is basically the father of the theme. 🙂

    • Håkan January 14, 2021, 8:51 PM

      There’s a bunch posted on various fan sites…

  • SergeiS January 14, 2021, 10:42 AM

    Is Ninjago going to continue after this? Does anyone know?

    • Thita (admin) January 14, 2021, 4:55 PM

      From what I have heard/read it will continue as long as they have ideas and as long as fans remain enthusiastic about the theme.

      • Håkan January 14, 2021, 8:52 PM

        And of course… as long as the franchise makes money…

  • brickmaster January 14, 2021, 11:31 AM

    I remember when Ninjago started. Some of us have been with the story since the beginning. It’s great to see that many of you are still around. And thanks admin for continuing to entertain us. 😀

    • Thita (admin) January 14, 2021, 4:55 PM

      It feels like it was ages ago, isn’t it! Well, a whole decade! And yeah, nice to have many of you still around. 🙂

  • Tony January 14, 2021, 12:05 PM

    I’m older than the general Ninjago fan crowd but enjoyed watching the episodes as they appeared. It’s a great show and the sets that came out of Ninjago are fantastic.

  • TomTom January 14, 2021, 12:21 PM

    Happy anniversary to Ninjago and Ninjago fans! I can’t believe it has been 10 years already! Those who started in their teens, and now old 20+ year olds! Haha. Anyway, Ninjago City Gardens looks like an awesome set. Maybe even my favorite.

  • The Other Mark January 14, 2021, 12:55 PM

    I would love them to release all of the seasons so we can rewatch them all!

    • Thita (admin) January 14, 2021, 4:56 PM

      They are available on Amazon Prime and also on Netflix, as far as I know. 🙂

  • Undercover Afol January 14, 2021, 1:03 PM

    I was reading on Twitter that they are going to release all the Ninjago soundtrack plus more.

  • Legostuff14 January 14, 2021, 2:47 PM

    Ninjago is my theme and I’ll get as many as I can. The March sets look awesome. I’ll have to wait on ninjago city gardens. I do have the other to big sets. As well as the temple of airjitzu. That goes great with ninjago city. I still have last year’s sets to build. That’s an cool theme with that knights and sorcerer elements in it. Hey, if anyone knows when the ideas black Smith shop set comes out please let me know. I don’t want to miss it .😐.

    • Thita (admin) January 14, 2021, 4:58 PM

      The Blacksmith set is going to be announced soon with all the details. 😉

  • Master Builder January 14, 2021, 4:32 PM

    That first picture is incredible. I’m looking forward to the new season. I also like the other concept art pieces. I wish we could get them somewhere.

    • Thita (admin) January 14, 2021, 4:59 PM

      It’s quite possible that LEGO will make the concept art pieces available on the Ninjago site, or perhaps through the VIP program. At least I hope so. 🙂

  • jabber-baby-wocky January 14, 2021, 4:50 PM

    Happy anniversary, everyone! I can’t wait to get Ninjago City Gardens! It’s a stunning set. I love that it’s built around a tree!

    • Thita (admin) January 14, 2021, 5:00 PM

      Yeah, I like the tree too. It adds some interesting colors and textures. 🙂

  • sammy January 14, 2021, 5:12 PM

    I’m happy that ninjago is still going strong. I just wish there was an easy way to find and watch all the episodes in one place. I can’t wait for the new jungle island looking sets. They look incredible.

  • Legostuff14 January 14, 2021, 5:56 PM

    Just to let you guys know, on Netflix they are showing almost all the ninjago tv series. I’ve been watching for awhile now. They seem to be hard to get on dvd/ blu-ray. In fact to a piont that I don’t see them on dvd/ blu-ray at all. 🤔.( I can’t find the hunt and the next one after that). At least I have most of the sets.

  • Jay - Mouth of Lightning January 14, 2021, 6:01 PM

    10 years :’) a lot has changed for me over that time but I still love Ninjago! This website helped fuel that love for the theme because the episodes would be posted here 🙂 thanks admin!

  • Håkan January 14, 2021, 8:54 PM

    Five ninjas in the early Spinjutzu concept artwork. I’m not sure if there’s a deliberate significance, but in Japanese, “go” actually means five, and in Asian traditions, there’s actually often five elements, rather than four; earth, wind, water, fire and spirit (or metal).

    • Håkan January 14, 2021, 9:02 PM

      Ah, I might have messed it up, in Hinduist tradition, there are five elements; earth, wind, water, fire and spirit/ aether, while in Chinese there are five elements; wood, water, earth, fire and metal…

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