There is a really interesting series of LEGO ads that I thought to share with you today. They were created by a French advertising agency for LEGO’s promotional campaign in France. The ads all have the slogan “Creativity Forgives Everything” and shows kids letting their imagination fly and at the same time getting in trouble. 🙂
There are seven ads in the “Creativity Forgives Everything” LEGO ad campaign. The one with the flying parachutes and the kids building inside the freezer are my absolute favorites. They bring back a lot of fond childhood memories of how my siblings and I used to incorporate everything into our LEGO creations – some (or most) not approved by our parents…
The boy letting out the bird to use the cage as a landing-pad for his helicopter, the girl replacing real flowers with LEGO flowers, and the kiddies messing around with the wedding-cake are also quite fun, although I have to say that some of those kids look pretty devilish. 😈
The little girl replacing the keyboard keys on (what I assume is) daddy’s computer is sweet too, and captures well how kids like to decorate everything with lots of colors.
Than there is grandma with the LEGO teeth… I’m not sure what was the idea there, or who is more nutty; the kid or grandma. But I guess it does reflect children’s closeness to grandparents and getting in mischief together.
Anyhow, I thought you would enjoy these as they reflect well what LEGO and childhood creativity is all about. And I guess the message is that being creative and thinking outside the box is really fun… and forgiven… as long as you are a child or an old person… 🙄
According to a bit of research here is the info on the agency/persons behind these LEGO ads in case you would like to know more. Advertising Agency: Grey, Paris, France, Executive Creative Directors: Thierry Astier, Stéphane Eynard, Art Directors: Laëtitia Chrétien, Quentin Deronzier, Copywriters: Jean-François Le Marec, Dimitri Hekimian, Advertising Managers: Emilie Carle, Stéphane Knapp, Eric Maugein, Account Director: Laurence Cormier, Account Executive: Charlotte Huet.
So what do you think? How do you like these LEGO advertisements? Which one is your favorite? Have you gotten in trouble with using LEGO… let’s just say… a bit too creatively? Are there any other LEGO ads you really like? Feel free to share in the comment section below! 😉