There is an interesting discussion on the LEGO Ambassador Forum exploring the LEGO Club’s influence on teen and adult LEGO fans. The LEGO Club team would like to find out how being a club member might have influenced LEGO fans’ passion for building and for the LEGO brand in general. If you would like to share your thoughts on this, read on. 🙂
As you probably know already, the LEGO Club targets kids and has three major aspects. The first one is the LEGO Club website where you can read digital versions of LEGO Club Magazine issues, read interesting articles, watch videos, get building ideas and instructions, enter contests, and more. The second aspect is the physical LEGO Club Magazine that kids can get in the mail, and the third is the LEGO Club activities at official LEGO stores.
While relatively few people will live close to a LEGO store to participate in the monthly LEGO Club activities, anyone can interact with the LEGO Club website, and the physical LEGO Club Magazine is available in most countries where LEGO has a major presence. (If you have been around LEGO long enough, you may also be familiar with earlier versions of the magazine titled Brick Kicks, the LEGO Mania Magazine, and the LEGO Magazine). So most of the questions in this discussion will relate to how the LEGO Club Magazine affected your interest in the LEGO hobby. Below are the questions asked by the LEGO Club team:
➡ Are you currently a LEGO Club member? Or were you a LEGO Club member in the past?
➡ What’s your history with the LEGO Club? For example, how old were you when you first began receiving the LEGO Club Magazine? Who signed you up? Did you stop receiving the magazine? How are you currently using the LEGO Club offerings?
➡ As a child, what was your favorite thing about receiving the LEGO Club Magazine?
➡ Do you recall how the LEGO Club influenced your LEGO play? Any particular moments and memories you associate with the LEGO Club in general and the magazine more specifically?
➡ When you think of yourself today, how might the LEGO Club have influenced you to become a passionate and engaged LEGO builder?
Most kids (and even teens and adults) I know eagerly look forward to the LEGO Club Magazine and the LEGO Sales Catalog. And this was especially true before the internet became widely used. LEGO mailing were pretty much the only way to learn about new LEGO sets, see what other people were building, read about the stories of various LEGO themes and characters, get building ideas and inspirations, and in general be part of the larger LEGO fan community. These days kids can find most LEGO related information on the internet, but it is still cool to receive your very own magazine in the mail.
So what has been your experience and interaction with the LEGO Club, and the LEGO Club Magazine? If you would like to participate in this discussion, feel free to share in the comment section below! You can respond to the questions above, and add other thought and observations as well. I will gather all the responses and share them with the LEGO Club team. 🙂
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