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ReBrick contests for teen & adult LEGO fans

LEGO’s social sharing platform for teen and adult LEGO fans was launched back in late 2011 under the name ReBrick.com. It was originally a bookmarking site like Pinterest, where you don’t upload content directly, but pin it from other sites. While the idea was good, the site never really caught on. This largely had to do with teen and adult LEGO fans already sharing and interacting at other places, and due to the poor usability of the site.

LEGO ReBrick Logo

However one feature of ReBrick that caught the attention of older LEGO fans is their contests. LEGO usually runs contests through their main website, their social media sites, and through the LEGO Club. Although technically there is no age-limit on most of these contests, LEGO’s focus is obviously on inspiring and rewarding children, so the winners are always either kids or younger teens. This is of course totally fine – after all LEGO is a toy company and their main audience is children – but sometimes older fans look at these cool contests with longing – they want to have fun too!

ReBrick New Website

ReBrick on the other hand is for teen and adult LEGO fans only, and you have to be at least 13 to register. And of course their contests are also for teens and adults – no little kids allowed to snatch up the prizes before your older eyes! ReBrick themselves recognized that their most popular feature is the contests, so they decided to re-launch the website focusing only building challenges and contests.

Senior Director of LEGO Community Engagement Tormod Askildsen explains: “The new LEGO ReBrick platform gives people with a love for the LEGO brick an outlet to express their creativity by sharing their own original and artistic work through fun and engaging contests with targeted briefs made by The LEGO Group. On LEGO ReBrick the creative community will get an exceptional opportunity to work closely with the LEGO Group and to impact and influence not only the LEGO brand and marketing but also to inspire the adult, teen and child builders of tomorrow.”

There are  currently two contests on the new ReBrick website. The first one invites you to build you dream kingdom in the sky with LEGO Worlds, the new sandbox game developed by Traveller’s Tales and published by Warner Bros. This contest is open until April 4th. The winning entry will be rebuilt and displayed at E3 Expo in Los Angeles later this year, and will also be available in the game for all players to enjoy. The second is a LEGO stop-motion video contest based on LEGO Speed Champions with a deadline of May 2nd and the grand-prize of two VIP tickets – courtesy of Porsche – to Le Mans this summer, and the whole collection of LEGO Speed Champions sets. You can read more about the contests, the rules, and the prices, as well as see the current entries here: LEGO contests at ReBrick.com

ReBrick LEGO Contests

I’m looking forward to see how ReBrick develops and what other contests they will come up with. What do you think? Did you use the old ReBrick website? Have you ever entered any of their contests? Are you curious about the current contests, or will you wait for the next one? Feel free to share your thoughts in the comment section below! 😉

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{ 11 comments… add one }
  • jabber-baby-wocky March 14, 2016, 7:35 PM

    This is interesting news. The original site was pretty useless to me, but if they run contests for AFOLs, I’m in. I don’t so much care for the current contests as I don’t use LEGO Worlds or make stopmotion videos, but I will look forward to see what else they have in the future.

    • admin March 14, 2016, 8:19 PM

      Yes, I’m really looking forward to new contests as well. Will keep you guys updated here also. 🙂

  • BLProductions March 14, 2016, 8:12 PM

    I’d like to do the LEGO Worlds contest, but I don’t have the game. And I only have one Speed Champions set, which is pretty much my only LEGO car, so that contest is out. 😕
    Also: http://brickset.com/article/19917/new-version-of-ldd-released First thought: Awesome! Then I go to update it, and “update cannot install b/c you don’t have OSX 10.10.” How am I supposed to download it then? Am I supposed to get a new computer? Not happening. 😡 Still, it’s nice that they actually updated it. Too bad not everyone has the latest tech.

    • admin March 14, 2016, 8:18 PM

      I was using LDD this morning when I saw the update notification. I thought, “Wow, that’s cool! I thought they said they are not going to do any more updates!” I had no problem updating it on my computer (I use Windows) and I was immediately wondering what you think of it. So many new parts were added! Nexo Knights, Speed Champions, Technic, and more! I’m really sorry to hear that you were not able to update yours. I was hoping that you will write an article about it. Don’t you have a Windows computer lying around by chance?

      • BLProductions March 14, 2016, 10:35 PM

        I probably couldn’t write an article on the update, not because I don’t have it, but because I’m still trying to compile all the new parts, as I’ve missed many, thanks to incomplete resources (ahem, LEGO CS).
        There is an old Windows computer in my house, and I installed LDD on it years ago (before I did on my Mac), but the computer is now infuriatingly slow, and my brothers are always on it. I can try to update that one tomorrow, but it always crashed with previous updates. 😕

        • admin March 15, 2016, 12:46 PM

          Hm… okay, so I will write just a general article for our readers about the update, and then later if you want to delve into it deeper you can do so. BTW, I have heard that right now it is really difficult to update LDD because the servers are so busy (so many people trying to download the update at the same time). So it is probably a good idea to wait until the weekend or something to download the latest version.

    • Håkan March 14, 2016, 9:06 PM

      You cannot update your OS, though?

      The minimum system requirements for OSX 10.10 seem to be 2 GB RAM, 8 GB available storage, and a Mac not older than 2007-2009 (depending on model).

      • BLProductions March 15, 2016, 1:03 PM

        There are updates available, as I haven’t done the two recent major Apple updates yet. However, I don’t quite like the look of the most recent one (which is 10.11), so I’m debating whether I should or not. Otherwise my computer is capable of updating.

        • Håkan March 15, 2016, 2:03 PM

          But still, no need for a new computer…

  • insectoid19 March 15, 2016, 10:22 AM

    I have yet to get a rebrick account… I should get one.

    • admin March 15, 2016, 12:47 PM

      It’s the same as your regular LEGO ID. 😉

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