According to the information found on The LEGO Group History page, the Online LEGO Shop opened in 1999. That’s a long time ago! Previously LEGO fans could only shop for LEGO sets at official LEGO stores (if they were lucky to live near one), from various toy retailers, or via the phone from the LEGO shopping catalog. Bringing the LEGO shopping experience online was a major milestone that changed the way we interact with our favorite company. Since its original launch, the website went through several updates to keep up with changes in technology and the way people shop online. Right now LEGO is gearing up for another major update, and they would like to get your thoughts and feedback. 🙂
This is the email I got from Jesse Grab, LEGO’s Assistant Marketing Manager a few days ago: “This morning, we unveiled our new Shop.LEGO.com site in Switzerland, and we would love for you and your readers to check it out. We have been working hard to improve Shop.LEGO.com in order to provide our fans with an awesome shopping experience. Our team is still working on the new site, so we only made it live in Switzerland, in order to complete testing and gather feedback before releasing it in other countries. We value feedback from you and theBrickBlogger community, so please come take a look and explore the new site. If you want to share your thoughts, we set up a survey for you and your readers as well.”
If you would like to check out the new website and see how you like it, you will need to change your region to Switzerland when you visit the Online LEGO Shop. You can do that by clicking on the small “Change Region” link in the upper right corner of the site. Or you can just go directly to Shop.LEGO.com/en-CH (this is the address of the Swiss website in English). Once you took the new site to a spin, you can fill out the survey at the following link: LEGO WEBSITE SURVEY (UPDATE: this survey is no longer active and has been removed.)
I have been playing with the redesigned site for a while now, and while there are some features I like, there are also others I’m not so fond of. I do appreciate that the new site has a responsive design that automatically adjusts to various screen sizes. However I don’t like the big headers and all the unused white space. I have other thoughts on the design as well, which I have included when I filled out the survey.
But what about you? What do you think of the new design? Do you like it? Hate it? What would you keep from the current design? And what would you change? Feel free to share your thoughts in the comment section below! And while you are welcome to discuss your opinions here, please also fill out the survey to make sure LEGO receives your valuable feedback. And of course you can continue using the current Online LEGO Shop, until the updates and changes take place. 🙂
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