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LEGO Club Magazine to LEGO Life Magazine

For many years, the LEGO Club Magazine was a favorite of young LEGO fans. Children of all ages eagerly awaited new issues in their mailbox. Thus, it was very sad news when the magazine was discontinued and was replaced by the LEGO Life app. While the app is okay, it is not the same experience as flipping through the pages of a real magazine. Also, many parents try to restrict their kids’ usage of electric devices. It looks like LEGO got enough complaints from both kids and parents that they decided to bring back the magazine! 🙂

How do I know this? Well, a couple of days ago I got the above flyer in my mailbox. The flyer offers free subscription to the LEGO Life Magazine, featuring cool fan creations, exclusive builds, fun activities, posters and puzzles, awesome comics, and much more. So, yes, this is basically the exact same thing as the LEGO Club Magazine used to be, but now under the LEGO Life Magazine name.

I quickly checked out LEGO.com/freebie to see other details on the new magazine. Just like with the LEGO Club Magazine, the LEGO Life Magazine is for kids between the ages of 5 and 10, living in the USA and Canada. Children need have their own LEGO ID to sign up for the magazine. If a child already has a LEGO ID, then just go to LEGO.com/freebie or LEGO.com/life/magazine to subscribe them to the magazine. If a child does not have a LEGO ID yet, a parent can register them at the same pages. Registration basically just asks for the child’s name, age, and mailing address.

The LEGO Life Magazine is delivered 5 times a year. Please note that if you register your child to receive the magazine before September 24th, they will receive the holiday special edition as their first issue of the magazine.

Children who are not between the ages of 5-10, won’t receive the printed copy of the magazine, however they can still read the PDF version. The PDF version of the magazine can be downloaded by going to the Magazine tab of the LEGO Life website, or by visiting the LEGO Life app, where the magazine is placed under the Magazine Stuff group.

The July-August issue of the LEGO Life Magazine includes a LEGO Star Wars comic, fun facts for LEGO Ninjago and LEGO Marvel Super Heroes fans, and coding with LEGO BOOST. There are also maze games, word matching games, finding hidden objects games and more for LEGO Star Wars, LEGO Minecraft, LEGO Creator, LEGO City, LEGO Speed Champions, LEGO Friends, LEGO Elves, and LEGO Unikitty fans. And, just like in the LEGO Club Magazine, there are cool creations showcased by kids from all over the world, and also a two-page poster.

I’m really excited that the magazine is back! Kids and parents have been asking me regularly what happened to the magazine and if it was ever going to come back. It seemed like LEGO wanted to replace the magazine with the LEGO Life app, so I could not give them any good news. However, it looks like LEGO listened to their fans, and now our favorite magazine is back!

What do you think? Are you excited for the LEGO Life Magazine? Did you register to receive it already? And did you check out the PDF version of the July-August issue? What interesting tidbits did you find? Feel free to share and discuss in the comment section below! 😉

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{ 18 comments… add one }
  • Patrick September 11, 2018, 11:51 AM

    Um, like two years ago LEGO got rid of the junior magazine and turned the LEGO club magazine into the life magazine. The life became the new junior and the app came about to replace the LEGO club magazine. Also, I have been getting the Life magazine for a while so it is not something new!

    • admin September 11, 2018, 12:14 PM

      Patrick, this campaign is new directly from LEGO to get kids signed up for the new LEGO Life Magazine. It is possible that they did a pilot test in some regions, but most kids only had access to the LEGO Life App when the LEGO Club Magazine was discontinued. The LEGO Juniors Magazine ran parallel with the LEGO Club Magazine for younger kids.

      There was also a girls version and a boys version of the LEGO Club Magazine, which usually just meant different inserts. I’m not sure if that’s still the case with the LEGO Life Magazine, but we will see. They did ask if you are signing up a boy or a girl when you register.

      • Håkan September 11, 2018, 5:20 PM

        It seems as if it’s a combined magazine now, with specific girl themes just taking up a minor part, although I could be wrong…

        • admin September 11, 2018, 9:50 PM

          Yeah, that’s how the last LEGO Club Magazines were also. It was the same magazine for boy and girls, but there was a separate insert inside each with more content.

  • Hayato September 11, 2018, 12:27 PM

    Finally! The kids were really missing these. The app is not nearly as good as the real magazines!

  • FrenchToast September 11, 2018, 12:47 PM

    Good to hear this. My son will be very happy. Really missed the lego club magazines.

  • sammy September 11, 2018, 12:56 PM

    Can people who are not kids get these magazines?

    • admin September 11, 2018, 1:52 PM

      Sammy, if you fall outside of the age-range, you can get the PDF version of the magazine. Also, if you have a younger sibling, cousin, or friend, you can ask their parents to sign them up, and maybe you guys can share. 🙂

  • TomTom September 11, 2018, 1:36 PM

    The Lego Life app is so lame. I’m glad they are bringing back the magazine. I tried the app several times but they don’t have anything interesting. And you have to choose some stupid pre-generated name.

    • admin September 11, 2018, 1:55 PM

      Yeah, those names are puzzling. I don’t even remember mine. But it is done for the safety of children who are using the app. The app is still fairly new, so I’m sure LEGO will keep working on it based on feedback. It’s worth taking a look from time to time to see what’s new. 🙂

      • Håkan September 11, 2018, 5:25 PM

        I think it’d funny that these names apparently are based on the native language of your home country:

        I saw examples in German, Dutch and Swedish inside

        SeniorinWilligeBrot (Ms. Senior Willing Bread)
        PrinsHopelozeSpin (Prince Hopeless Spin, I think)
        LordOmtänksamPenna (Lord Caring Pen)

        It barely makes any sense, anyway, but it’s still amusing…

        • Håkan September 11, 2018, 5:29 PM

          Should probably be read as “Prince Hopeless Spider”, I realize…

          And Seniorin should mean “Female Senior Citizen”, it seems…

        • admin September 11, 2018, 9:51 PM

          Oh, LOL! I didn’t know that! I think my name is Lady Super Platypus, or something like that. 😀

  • Sith015 September 11, 2018, 1:40 PM

    Too bad I grew out of it, and won’t get the magazine, but I will check the PDF. I have like all the old club magazines! They were awesome!!

    • admin September 11, 2018, 1:56 PM

      Yeah, many kids grew up with the magazine, so it’s great to have it back! 🙂

  • jabber-baby-wocky September 11, 2018, 2:42 PM

    Glad to see this. Was feeling sorry for kids when the club magazine got discontinued.

  • Margie September 11, 2018, 10:26 PM

    Huh, we must be in a special region or something, as we never stopped getting the magazine – one final club magazine saying it was the end of club but to stay tuned for the next thing, then a month or two later a “welcome to the new Lego life magazine”. Saw the same events mentioned in a few Lego blogs back then as well, so I assumed it was universal – the comments here are the first I’ve heard that some people within the age range got no magazines at all for this period!

    • admin September 12, 2018, 11:59 AM

      Yeah, there was someone else who commented that they were transitioned over to the new magazine with no delays, while others said their subscription was stopped. The fact that LEGO is advertising the new magazine now seems to indicate that they stopped it in most regions. I’m going to ask on the Ambassador Forum for clarification, just because I’m curious. 🙂

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