You might remember that back in November of last year, the LEGO Lead User Lab team surveyed the LEGO fan community about their interest in three areas; lights used for LEGO models and displays, customizing with stickers and prints, and LEGO jewelry (see: LEGO Lead User Lab Community Survey). Based on the initial survey results, lights are by far the most popular among the fan community.
To further explore this topic, the Lead User Lab team displayed some potential light kits at the recent LEGO World event in Copenhagen, Denmark. The Lead User Lab team already knows that adult LEGO fans love light kits, but they wanted to understand regular consumer appeal as well. So, they displayed some LEGO boxes with official sets lit up with what they call LEGO Light Mode. The team got a lot of useful response from the public, and they are hoping that the gathered insights will contribute to building a potential pilot in the future.
An interesting detail from the feedback gathered so far is that people were most concerned about the quality and price of the product, and they weren’t that bothered by wires running through the models. My suspicion is that they are just not aware of how awesome wireless light solutions can be. I have been playing with my i-Brix wireless light base that was originally a project on Kickstarter, and the technology is mind-blowing. Being able to light up buildings and run cars on streets without stuffing everything with batteries, controllers, and wires is such a freeing experience. I hope the Lead User Lab team won’t stop testing the idea further just because people are not aware of the technology or because they think it would be too expensive (see: i-Brix Wireless Lights for LEGO Coming Soon!).
What do you think? How do you like the idea of LEGO producing their own light kits? Feel free to share your thoughts and discuss in the comment section below!
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