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LEGO Minifigure Factory at LEGO Stores Update

The LEGO Minifigure Factory, where you can print your own minifigs with unique and personalized designs has been available in LEGO stores in Berlin, Orlando, and Amsterdam, and now also in the LEGO House, Billund. Below is the press-release.

At the LEGO store in the LEGO House in Denmark, a big secret has been hidden behind decorative cardboard boxes for a while with the text “coming soon” written outside it. Starting last week, guests are now met by the brand new LEGO Minifigure Factory when they enter the retail store.

The LEGO Minifigure Factory lets you customize and personalize your own minifigure torso by adding text, decorations, and even drawings on it. All done on a computer and a few minutes later, a freshly printed personal minifigure is ready just for you!

Guests are able to pick between a few pre-selected designs to start with, but it is also possible to create a new design by drawing and adding text to the minifigure torso. Furthermore, guests are able to pick among approximately 20 exclusive LEGO House prints like the LEGO House logo, a Play Agent torso, the house drawn in drone perspective, the LEGO House dinosaurs, and many more iconic illustrations from the LEGO House.

Store Manager, Thomas Jensen is super excited about the new retail experience and especially the exclusive LEGO House decorations are dear to him: “The most fantastic part of having this new retail experience is the possibility for our guests to personalize and create their unique LEGO minifigure. With the exclusive LEGO House decorations, they get the possibility to create their very own piece of souvenir from their visit and in that way bring home a little piece of the LEGO House. In the store, we look very much forward to creating lots of minifigures together with our guests and feel the creative and playful atmosphere even more.”

If you have never been to a LEGO store with a LEGO Minifigure Factory before, in the video below you can watch how it works. As you will see, there are tons of designs to choose from, you can print both the front and back, and even add your own minifig parts and accessories.

What do you think? Have you used the LEGO Minifigure Factory in any of the currently available locations? Would you like to see it installed at more LEGO stores? Feel free to share your thoughts and discuss in the comment section below!

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{ 13 comments… add one }
  • Jay ZX - Mouth of Lightning September 17, 2020, 10:24 AM

    This is super cool. I need to go to a LEGO store with one of these soon enough! I also just need to go to a LEGO store but the closest one to me is at Disney which is 5 hours away from where I live… maybe my town will get one in the near future!

    Also, I now just need Fangdam and Mezmo’s spinner sets to complete my phase 2 Ninjago spinner collection! I just ordered Snappa’s set and then Snike as a stand alone minifig since he never got a spinner or booster pack. Unfortunately, I haven’t been able to find a Fangdam set for under $40 since I started looking a couple years ago. I’m hoping that one day I’ll be able to snag one off ebay or bricklink at a rather cheap price!

    • Thita (admin) September 17, 2020, 5:10 PM

      You might be able to find Fangdam in a mixed lot. You have a better chance as the seller won’t know/won’t care for the value. Garage sales are great for this. Good luck! 🙂

  • Julio Preuss September 17, 2020, 12:06 PM

    I’m both sad and relieved this was not available when I visited the LEGO House. Sad for not having them, but relieved I didn’t spend a ton of money buying every single one of the designs 🙂

    • Thita (admin) September 17, 2020, 5:11 PM

      I know! I would have totally wanted every design too! 😀

  • j.j. September 17, 2020, 12:30 PM

    Wow! I want some! This would be a great way to create so many customs.

  • Dave September 17, 2020, 1:10 PM

    Woah. Super cool. How much does it cost?

    • lifelibertylego September 17, 2020, 1:30 PM

      According the signs that you can see in the video, they are $11.99 in the US. That’s steep, but not too bad for a custom figure. And it includes all the accessories that you pick.

      • Dave June 19, 2021, 9:52 PM

        When my friends and I got done making our minifigs I did not think the $12 price tag was steep – watching the machine print the designs we made in real time was priceless!

  • yoladiel September 17, 2020, 3:58 PM

    I didn’t know about this at all. Now I have an insentive to go to the Lego store! I would love to have a variety of the official prints.

  • Peter September 17, 2020, 4:39 PM

    I could really use these! I’m just afraid I would spend way too much money that I can’t justify.

  • Santa Ron September 17, 2020, 5:01 PM

    Here in the S.F. Bay Area I’m lucky enough to live within an hour of 4 LEGO stores. It would be nice if they put one in one of these locations. I think LEGO needs to develop more “flagship “ type stores where they can have these setups. It’s kinda funny how now that our malls are starting to reopen some the LEGO stores are the only businesses in the mall with a line out front. At least that is what I have seen. Hey LEGO ! I think the Bay Area needs one of these setups. I think it would be a huge success. Just saying.

    • Vector September 19, 2020, 3:59 PM

      Agreed!! I don’t think I can afford a minifigure that includes the cost of plane tickets 😉

  • hushpuppy September 18, 2020, 10:18 AM

    I would want every single one of those designs. Just wow. I wonder if these could be considered official minifigs (like for the purpoase of the bricklink catalog). They are Lego’s designs, printed on Lego machines.

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