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LEGO Ideas Seinfeld Set Press-Release

Seinfeld is an American sitcom television series created by Larry David and Jerry Seinfeld. It aired on NBC from July 5th, 1989 to May 14, 1998, over nine seasons and 180 episodes. To celebrate the anniversary of the first episode of the iconic comedy show, LEGO just revealed the upcoming #21328 LEGO Ideas Seinfeld set. The set was originally designed and submitted to LEGO Ideas by LEGO fan Brent Waller, from Brisbane, Australia, and features Jerry’s flat, a stand-up stage, and the five iconic characters of the show. Below are the details.

Fans of classic 90s sitcom Seinfeld can now recreate some of the most iconic scenes from the series with the new #21328 LEGO Ideas Seinfeld set from the LEGO Group. Featuring Jerry Seinfeld’s apartment, a buildable stage for the stand-up comic, and a Festivus pole the set inspires builders to relive the most classic moments from the series.

The highly anticipated set was created by LEGO fan Brent Waller, from Brisbane, Australia, via his submission on the LEGO Ideas platform, a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality.

So, whether you want to re-enact the Story of Festivus, the Wallet Scene, or the Fix Up, the set’s intricate props and features transport you directly back to New York in the 90s, enabling you to create your very own Show About Nothing in brick form.

LEGO fan designer, Brent, who is the co-founder of a video games company, loved LEGO as a kid but was re-introduced to it as an adult, and combined with his skill as a 3D artist, he set about designing his own LEGO creations – including creating the Seinfeld set.

Talking about the design, Brent said, “I loved Seinfeld in the 90s and recently re-watched them all. I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s apartment and the gang that I could. The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops. But I am very proud of how it turned out.”

The overall size of the set is 32cm wide, 18cm deep, and 13cm high (to the top of the light). It comes with 1,326 pieces, and is released under the 18+ line. Some of the instantly recognizable features include the kitchen with buildable counter, fridge, microwave, oven and more, the living room with a sofa, tables, an office, a buildable stage for stand-up comedian Jerry, and a Festivus pole, collectively inspiring memories of comical moments from the show’s 180 episodes!

The set also features five minifigures inspired by the iconic main characters and one notable postal worker from the show; Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes, and Newman are all included decked out in iconic 90s outfits.

Federico Begher, VP of Global Marketing at The LEGO Group commented, “The LEGO Ideas platform is a great way for fans to share their ideas with us and their passion for a particular theme. Not only did Brent have a personal desire to create this build, other fans agree and he gained the necessary 10,000 community votes needed for us to consider creating it into a product. Seinfeld is a classic sitcom and a cultural icon that was huge in the 90s and still stands the test of time today. The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO, and when we saw the concept we just knew we had to make it. I am so excited to see how this has been brought to life in LEGO form and the attention to detail from the furniture to some of the minifigures accessories.”

The #21328 LEGO Ideas Seinfeld set is going to be available for LEGO VIP members from the 21st July, and for all from official LEGO stores and the Online LEGO Shop from the 1st August. Prices are as follows: €79.99 / $79.99 / £69.99/ 129.99 AUD/ 109.99 CAD. For more details, visit the LEGO Ideas section of the Online LEGO Shop.

It’s worth noting that this is the fourth LEGO set based on a sitcom, after the #21302 LEGO Ideas The Big Bang Theory from 2015 (retired), and two sets based on the F.R.I.E.N.D.S television show; the #21319 LEGO Ideas Central Perk from 2019, and the recently released #10292 LEGO Friends Apartments, both of which are still available at the Online LEGO Shop.

What do you think? Did you ever watch the Seinfeld show? Are you excited for the LEGO version of the setting and characters? Feel free to share your thoughts and discuss in the comment section below!

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{ 10 comments… add one }
  • brickmaster July 5, 2021, 10:23 AM

    I only get these sitcom sets for the parts and minifigs. This one doesn’t seem as interesting as the first Friends set, but better than the second Friends set. The price is good, so I will likely pick it up.

  • Rob July 5, 2021, 10:31 AM

    I guess I never paid that much attention before, but I guess George Costanza isn’t the first balding Lego minifig, but it does make him something of a rare commodity. 😉

    • Okosh July 5, 2021, 8:55 PM

      The balding minifigs have been around for a while, but yes, they are still fairly rare. I have a couple of them. Imho they look better in real life than in pictures. The line between the head and that bald cap thing is less visible.

  • Undercover Afol July 5, 2021, 10:34 AM

    I don’t know, maybe this is a stupid question, but what the heck is a festivus pole?

    • kay July 5, 2021, 4:33 PM

      It’s a simple metal pole used by those who don’t want to support the commercialization of Christmas. It has an interesting history that you can read about on Wikipedia: https://en.wikipedia.org/wiki/Festivus

  • Legostuff14 July 5, 2021, 11:46 AM

    So if I decide to get the Seinfeld set get the friends set and put them all together with my Big Bang Theory set and I guess they’re all be neighbors. The downside is that Seinfeld and friends take place in New York and the Big Bang Theory takes place in California. Maybe I’ll even throw in the Delorean from Back to the Future and Doc Brown and Marty can visit. LOL!

  • julian314 July 5, 2021, 3:16 PM

    I like this show better than friends, but the set is not as interesting. Lots of empty space, white walls, one color floor. The minifigs are okay though.

    • Håkan July 6, 2021, 7:50 AM

      Well, it’s pretty accurate to the source material, from what I can see…

  • T.T.T. July 5, 2021, 8:19 PM

    I don’t have much interest in this, but I admit, it’s well done. I especially like the kitchen with the fridge and microwave. They are just making too many of these sets, and it’s getting a little boring.

    • LugNuts22 July 6, 2021, 4:33 PM

      Yes, I agree: I’m getting tired of how many TV set sets Lego is making. I wish the Ideas sets would have more new ideas instead of all these TV properties.

      That said, they do usually do a good job on the details.

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