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LEGO Retail Survey for Better Shopping Experience

Over the past few months the LEGO retail team, in conjunction with an outside agency, has hosted in-depth one-on-one interviews and group interviews with members of recognized communities. Now the team responsible for this survey has one last survey that is open to everyone in US, UK, Germany, and China to participate in. You are welcome to fill out this survey yourself as well as share it with friends and family.

The first part of the survey is more generic about your shopping preferences, and the second part is specifically about physical LEGO stores and the Online LEGO Shop, and your preferences of what you feel would make them better. The survey is quite long and detailed with multiple choice questions, so expect to spend around 15-20 minutes to fill it out. Here are the links:

I found the survey interesting, especially the second part. It’s clear that the LEGO retail team already had some ideas and suggestions from their previous interviews and surveys with adult LEGO fans. I do hope that the cumulative findings will bring positive changes and more rewarding shopping experiences.

What do you think? Did you have a chance to fill out the survey? How did you like the questions? What would make the biggest positive difference for you when you shop for LEGO? Feel free to share and discuss in the comment section below!

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{ 2 comments… add one }
  • Nofakebrick November 11, 2021, 9:16 PM

    Note to others; the second part of the survey is what’s really about lego. the first part you can go through fairly fast.

  • Undercover AFOL November 12, 2021, 8:59 PM

    Survey is a little long. But it got more interesting on the second part. Too bad we couldn’t leave comments and only make choices.

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